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Award-winning production professional with 14 years experience managing large scale, interactive projects from conception to development. In-depth experience in video and transmedia production, mobile apps, dynamic, content modeled websites, online communities, e-learning and other types of multi-channel online experiences. Strategic, results oriented thinker, with the ability to both lead cross-functional teams, and create, scale-up or improve web development or media production workflows.
Specialties: Innovation, user-centered design, instructional technology / e-learning solution development, mobile app development, educational game development, video production, SEO and microdata / RDFa (structured markup) implementation strategies, SEM, social media strategy and development, writing, social media marketing, project management, video / web development production workflow enhancement and upscaling, interactive multimedia web production, online map development / GIS development, and web design.
The Executive Producer manages the production team from pre-production through post-production in the creation of educational animation, webpages, and a wide variety of Apps that utilize BrainPOP interactive multimedia content. Advises in social media marketing, community management and content development. In addition, trained staff and facilitated the standardization of production workflows and quality assurance processes, as well as, communication and collaboration between BrainPOP's global offices in the UK, France, Mexico, China and Tel Aviv.
• Coordinates project management schedules, through production planning, web development, studio production, and editorial personnel
• Designed and implemented BrainPOP's first formal QA processes, and supervise QA Dept
• Promotes effective communication and collaboration throughout BrainPOP's global production team.
• Create schedules to ensure completion of production on-time and on-budget, balancing artistic and productivity requirements
• Implemented a Digital Asset Management solution and introduced associated standards which
improved the information flow, data retrieval, and production cycle time
• Customized and deployed BrainPOP's planning systems and ‘work in process’ tracking between global offices
• Designed processes for teams, managed editorial content design, as well as, development work with an off-site vendor in the iterative redesign of the BrainPOP Educators website
• Managed migration of content (2000 + pages) from a Flash based CMS to dynamic HTML 5 CMS (WordPress)
• Developed ontologies/taxonomies for BrainPOP content and resources, as well as, metadata / microdata (structured markup) guidelines and tagging processes for all BrainPOP content (2000 + pages) based on business requirements
• Mentored Instructional Designers
• Trained production staff
• Implemented BrainPOP's first SEO and SEM strategies raising Google referrals from 12% to 79% year over year.
The Learning Collective provides consulting to conceive, create, market and evaluate e-learning and training initiatives. With an emphasis on social media strategies and instructional design techniques, The Learning Collective works with organizations to help them understand and leverage the opportunities made possible by the newest technologies. Our process draws on the collective youth and adult online learning expertise of our members to provide compelling, out-of-the-box solutions. Acted as in-house e-learning experts for Ketchum.
As a project manager and interactive technology consultant for MRM worldwide I worked on several projects as a consultant. I led projects including a Facebook App and social media campaign for Betty Crocker to website redesign and iOS app for Home Depot.
Directed, produced and shot video associated with the Tree Museum (a public art project by Katie Holten) including, 2 documentaries on the making of the Tree Museum that played (6/21/09 until 10/12/09) in exhibits at the Bronx Museum and Glyndor Gallery the Wave Hill Museum (http://www.wavehill.org/arts/). Consulted on website design, SEO and social media marketing strategy.
Project manage new and existing content development and microsites for the Scholastic.com website and its marketing partners. Supervise Producers in the design, production, and ongoing updates of educational websites for both advertisers with Scholastic Marketing Partners and internal clients. Serve as a internal resource for web-based writing, SEO and social media strategy. Manage website content creation and supervise web video development and syndication via Brightcove (CMS). Developed, trained and managed a large team of teacher writers, bloggers and dev staff.
Supervise Producers in the design and production of program-related multimedia websites. Project manage website creation. Conceptualize the marketing and development of program-related online communities. Write site copy and develop interactive and streaming video web content in support of television programming.
Provide educational leadership for BMW University Studios. Develop instructional videos and other visual media for BMW University and the BMW Group website. Collaborate with BMW University in development internal sales and technical training materials and curricula. Consult with producers in the design and implementation of video-based e-learning solutions (DVD based, satellite broadcast programming, Video-On Demand both downloadable and streaming media program). Write and develop written instructional materials and scripts for "on-track" automotive performance demonstrations and "news magazine" style video programs. Perform needs-analysis and collaborate with content experts and in house clients in the development of new multimedia instructional programs. Monitor and assess outcomes of e-learning programs. Collaborate with General Manager in instructional video development and shoot planning. Training and mentoring producers in script writing, and video based e-Learning "best practices".
Assist COO in the development of the nationwide marketing plan for GEN courses. Assist in the training of regional directors in the marketing of GEN courses to University and High School students. Supervise university and high school marketing and promotions in the Northeast region. Develop video, print, web marketing materials. Conceptualize and monitor online marketing campaigns. Monitor student and teacher feedback on courses and recommend improvements as needed. Work with Directors to develop and utilize school/client databases in marketing email and direct mail campaigns. Train administrators, and instructors in the use of GEN courses. Design new programs and markets for GEN courses.
Assist in the overall development of the GEN teaching methodology. Research course content and develop pedagogically sound distance learning methods and learning management systems. Design and create interactive tools for GEN multimedia, CD-ROM based courses. Assist the Executive Producer in organizing the production of these courses. Hire and manage teams of animators, editors, camera people and video engineers in the creation GEN courses. Select and recruit professors to consult with GEN in the development of new courses. Research video and image rights and document appropriate information in production books.
Responsible for the efficient management and development of the Pseudo Center live online streaming television community. In-Line production of a LIVE streaming media talk show. Develop show topics. Write and script show. Develop and field-produce video segments. Researching and booking guests. Conceptualize and create live push-content elements in HTML. Push HTML content in real time to enhance live video and chat. Work with programmers to develop and upgrade tool set. Research, write and format pre-produced player content. Create online polls. Create or provide highlight images for use on home page or for marketing. Manage player content and chat archives. Manage and coordinate Associate Producers and Production Assistants.
Associate Producer/Writer and led teacher community development on weekly interactive broadband television programs about space news and exploration for SpaceWatch.com (Pseudo.com/SpaceWatch.com which was sold to Lou Dobb's Space.com)
Associate Producer for award-winning and innovative online marketing campaign for the film, “American Psycho.” Supervised development, marketing and implementation of email and streaming video content, written by author Bret Easton Ellis and delivered daily to 75,000 subscribers.
Associate Producer, Field Producer, Stage Manager, Teleprompter Operator, on “Levi.com Semester Online,” the first fully sponsored weekly live Internet television show.
The Ronald H. Brown School of Global Issues, Plainfield, NJ 1997-1999
SCIENCE / TECHNOLOGY INSTRUCTOR (CO-FOUNDER)
Conceptualized the pilot school in a district-funded independent school program (School of Choice) that enabled students to select a school with a curriculum that matched their interests.
Developed and taught project-based, interdisciplinary, science and technology curriculum for sixth, seventh, and eighth grade students. Created and implemented interdisciplinary project-based curricula
Developed and taught regional and district technology training and staff development workshops. Wrote grants to fund the integration of technology into classrooms.
Responsible for instruction, grading, and science curriculum development for seventh grade science.
Created and taught district-wide technology training and staff development workshops. Wrote grants to fund classroom projects. Co-wrote proposal to create Plainfield's first "School of Choice".
Teacher’s Choice Award (2011 BrainPOP and BrainPOP Educators websites) - Learning Magazine
Distinguished Achievement Award for Excellence in Educational Publishing (2011 Finalist for the BrainPOP Educators websites) - Association of Educational Publishers
Webby Award 2008 (Youth Category)
Distinguished Achievement Award for Excellence in Educational Publishing (2010 Finalist for the "Resources Tools and Tips for New Teachers" website) - Association of Educational Publishers
Granted a Technology Fellowship at Columbia University, Teachers College
Granted a EarthWatch Fellowship to film researchers in the Costa Rican rainforest for use in schools.
DuPont Merck Pharmaceutical- Excellence Award
The Association of Educational Publishers: Inspiring effective, innovative learning solutions by promoting professional, quality content for teaching & learning
Digital Kids Conference provides insight into the latest strategies, technologies and techniques. We bring an incredible amount of brain power together under one roof. The show is a ‘must-attend’ event for entertainment and media companies looking to compete in the digital space.
More info - http://digitalkidscon.com/
The key missions of the Learning Resource Metadata Initiative (LRMI) are to create a standard metadata framework for tagging learning resources online and to encourage adoption of this framework among the educational resource community. In my role as Executive Producer at BrainPOP I was a part of the pilot group of publishers invited to participate in the LRMI. I was a Contributor/Advisor and Reviewer of guide and I contributed a passage to the Business Workflow and Considerations section on page 17. My quote can be found here: http://www.lrmi.net/making-great-resources-more-discoverable-why-brainpop-supports-the-lrmi
Sales Agent and Consultant to the Photo / Optical and Mobile Phone markets
Dudley, United Kingdom
Senior Executive, Clinical Researcher, Health Educator
Huntsville, Alabama Area
Qualified DSA ADI registered Grade 5 Instructor driving Instructor
Edinburgh, United Kingdom
Vice President, Learning and Innovation at BrainPOP
Vice President, Digital & Strategic Communications
VP Strategic Initiatives at BrainPOP
Project Manager / Instructional Designer BrainPOP
SVP of Product at BrainPOP
Script Writer at BrainPOP