New Media Consultant
Paisley, United Kingdom
- Current
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- Managing Consultant at Wizard New Media
- Head of Marketing at Argyll
- Past
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- New Media Manager - Head of Online Tasks at Scottish Enterprise
- Managing Editor at Scottish Enterprise
- Web Manager at Compaq Computer Ltd
- Owner at Wizard Media (Sole Proprietorship)
- Marketing Director at Alivad Ltd
- Marketing Director at Toucan Publishing
- Editor at Oban Times Ltd
- Education
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- BLCC
- University of Paisley
- James Watt
- The Open University
- Campbeltown Grammar School
- Primary
- Recommended
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11 people have recommended David - Connections
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184
connections
- Industry
- Online Media
- Websites
David Farrell-Shaw’s Summary
Marketing and Sales is all about managing communications and content - software and your reputation can't do everything!
More than 18 years experience of the Internet and 22 years in publishing. Project Management, media sourcing, copywriting, editing, video production and overall media management. Information architecture, branding, usability and design are also skilled areas.
Goals and Dreams
To always be thinking ahead.
What's next and how do I get people excited about it?
How do we integrate our customer experience with our sales requirements?
Do you need an expensive CRM? Answer NO!
What is Brand? How can I improve it?
David Farrell-Shaw’s Specialties:
Marketing strategies, project management, media sourcing, copy writing, editing, video production and overall media management. They all link into metrics - if you can't measure it is it worth doing?
Information architecture, branding, usability and design are also skilled areas.
David Farrell-Shaw’s Experience
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Managing Consultant
Wizard New Media
(Online Media industry)
February 2008 — Present (1 year 6 months)
Website designs with the minimum of fuss.
Online tools for your own business media promotions.
Improve your business profile using new media services.
In consultation,with your people, advice on the best online marketing strategy, for your products and services.
Full e-commerce, CRM, usability, content strategies and multimedia consultancy services. -
Head of Marketing
Argyll
(Telecommunications industry)
February 2008 — Present (1 year 6 months)
Create and implement marketing strategy. Project manage move from ACT to ZOHO CRM system, set up on and off line marketing systems, manage marketing and sales teams.
Argyll is the UK's largest service provider of wireless and mobile location based solutions. The company monitors in excess of 25,000 lone workers, exposed to daily health or safety risks. The operations hub is a 24/7/365 Alarm Receiving Centre (ARC).
The Corporate Manslaughter and Corporate Homicide Act 2007- has lead to a massive increase in business. Argyll has a substantial share of the lone workers and vulnerable individuals market.
I am responsible for all branding, e-commerce, web design, on/ off line campaigns and event management. I also have responsibility for the company’s PR and Communications strategy, product development and routes to market. -
New Media Manager - Head of Online Tasks
Scottish Enterprise
(Government Agency; 1001-5000 employees; Online Media industry)
July 2000 — February 2008 (7 years 8 months)
Overall responsibility for all Scottish Enterprise online activity, including design, development and ongoing production.
Duties:
Budgets and web analytics, Managing and developing the structured processes and procedures for all workflow. Overall management for all Scottish Enterprise new media projects.
Liaising closely with clients and technical departments across all levels to ensure all projects are delivered to deadline and specification.
Establishing briefs with internal clients and for all Scottish Enterprise online ventures.
Identification and propagation of best-practice in Digital media, including monitoring competition and peer enterprises, new technology and applications.
Developing and promoting online business strategies for individual products and Scottish Enterprise as a whole, incorporating editorial and marketing objectives
The role demands comprehensive knowledge of media and technology to ensure all elements fit together to produce successful websites. -
Managing Editor
Scottish Enterprise
(Government Agency; 1001-5000 employees; Online Media industry)
July 2000 — July 2007 (7 years 1 month)
Manage web editorial and marketing team.
Project management, web consultancy, video production, copywriting, information architecture -
Web Manager
Compaq Computer Ltd
(Public Company; 10,001 or more employees; Information Technology and Services industry)
February 1998 — July 2000 (2 years 6 months)
Manager of two e-business sites. Compaq.co.uk/education and the Non Stop Learning store. Working the full marketing mix across, web ,print, POS and events
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Owner
Wizard Media (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Online Media industry)
April 1995 — January 1998 (2 years 10 months)
Self-employment as a journalist and web-designer establishing a number of websites. In addition, I set up a print and email newsletter The Dalriada Diary serving South West Scotland and Northern Ireland. I also taught evening classes in ICT.
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Marketing Director
Alivad Ltd
(Privately Held; 1-10 employees; Media Production industry)
1992 — 1994 (2 years)
Alivad were an advertising and PR agency handling publicity for small to medium businesses including hotels, printers and services industries. My role encompassed actively dealing with company directors advising them on best placement of advertising materials, setting up marketing strategies and maintaining databases of campaign results.
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Marketing Director
Toucan Publishing
(Privately Held; 11-50 employees; Media Production industry)
1990 — 1992 (2 years)
Toucan published a range of titles across a wide range of subjects. In addition to my marketing duties, I engaged in copywriting, photography and design on many of the publications. I project managed a number of titles pulling in specialist journalist and photographers from around the world.
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Editor
Oban Times Ltd
(Privately Held; 51-200 employees; Media Production industry)
1987 — 1990 (3 years)
Initially employed as a journalist, I was soon promoted to senior journalist and then to editor of Scottish Fishing Weekly. I originated the idea to publish a magazine devoted to the fish farming industry, Scottish Fish Farmer, and managed the project from conception to launch. I had full P & L responsibility in addition to recruitment of staff, freelance technical advisers and industry leaders. Scottish Fish Farmer remains to this day the UK market leader.
David Farrell-Shaw’s Education
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BLCC
PRINCE2 Foundation April 2004 — April 2004
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University of Paisley
post grad cert , E-Business , 2002 — 2002
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James Watt
HNC , Video Production , 1996 — 1997
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The Open University
BA (Hons) 2:1 , History, Media and Social Sciences , 1984 — 1994
Postgraduate thesis was on Cinema and Society
- Activities and Societies:
- Open University Students Association committee member
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Campbeltown Grammar School
O Grades and Highers 1972 — 1977
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Primary
1965 — 1972
Additional Information
David Farrell-Shaw’s Websites:
David Farrell-Shaw’s Interests:
Tae Kwon-do (5th Dan Black Belt), Krav Maga and mixed martial arts. Internet, Media convergence, Information Architecture, Design and Marketing. Doce Pares Eskrima
David Farrell-Shaw’s Groups:
Chartered Institute of Marketing (CIM)
Usability Professionals Association (UPA) (through my work for Scottish Enterprise)
Full member Pioneer Tae Kwondo Association
International Tae Kwon-do Federation (ITF)
GOVIS
The World Karate and Kickboxing Association (WKA)
International Alliance of Martial Arts Schools (IAOMAS)
The Self Defence Federation (SDF)
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eOffice -
Tae Kwon Do -
Coffee Connections -
Environmental Health & Safety Professionals (4000+) -
Martial Artists -
Autism Global Solutions - Ending The Epidemic -
Zoho CRM -
Autism Speaks -
eCommerce Leadership Circle -
ECOM Experts, e-commerce / online marketing (6500+ Members) -
Ex-Compaq Employees -
Open University -
Caring about Autism -
Scottish Enterprise Alumni -
Chartered Institute of Marketing members -
Autism Awareness -
TKD -
Connected Marketing Networking Group -
Scottish Rite -
Autism Researchers Link -
Martial Arts Black Belt -
S.C.O.T.S -
Marketing Operations -
Homecoming Scotland 2009 Group -
SCOTSIN .com SCOTTISH ENTREPRENEURS BUSINESS NETWORK FINANCE MEDIA IT EDINBURGH GLASGOW SCOTLAND UK -
SCOTTISH MEDIA SCOTLAND -
Zoho users -
Scottish Entrepreneurs -
telecoms.com network group -
IAOMAS
David Farrell-Shaw’s Honors:
1st Degree Black Belt Tae Kwon-do
2nd Degree Black Belt Tae Kwon-do
3rd Degree Black Belt Tae Kwon-do
4th Degree Black Belt Tae Kwon-do
5th Degree Black Belt Tae Kwon-do
Black Belt 5th Dan Freestyle Karate.
White belt in WTF taekwondo
3rd Degree Kafdo Karate
Scottish Chief Instructor Kafdo 1987/88
Civil Service Sports Association Sportsman of the Year 1990
FSKA Referee and Judge
Instructor Cobra Martial Arts Association
David Farrell-Shaw’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
