
Sr. Program Manager - SEO (Microsoft), BoD & Founding Co-Chair - In-House SEM Commitee at SEMPO
Greater Seattle Area

Sr. Program Manager - SEO (Microsoft), BoD & Founding Co-Chair - In-House SEM Commitee at SEMPO
Greater Seattle Area
Over 8 years of direct search marketing and online marketing experience, including planning ad campaigns, managing ad buys, running e-mail programs and more.
search optimization skills, effective negotiating training, dedicated platform pay-per-click bid management knowledge, budget planning
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
December 2007 — Present (2 years )
In-House SEO position advising management on seo best practices and how to run their program.
(Internet industry)
April 2007 — Present (2 years 8 months)
Writes a monthly column on In-House search marketing topics.
(Internet industry)
March 2007 — Present (2 years 9 months)
Current Board Member with SEMPO.org
(Internet industry)
August 2001 — Present (8 years 4 months)
Past consulting work with companies such as www.cicnova.com, www.davidtandet.com, www.culturemob.com and others.
(Internet industry)
March 2007 — July 2009 (2 years 5 months)
Founding co-chair for the in-house SEM committee
(Online Media industry)
2007 — 2007 (less than a year)
(Online Media industry)
2004 — 2007 (3 years )
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 2001 — October 2007 (6 years 3 months)
Responsible for all aspects of search marketing - organic and paid. Works closely with IT/Programmers and design teams to ensure products are search friendly. Works closely with product Managers to ensure new content is produced with users and search traffic in mind. Sets search marketing budget and goals. Speaks at local universities and select search conferences.
(Privately Held; 11-50 employees; Internet industry)
August 2001 — July 2004 (3 years )
Responsible for building all advertising campaigns from creative concepts to ad location (contract negotiation and payment fulfillment). Managed all negotiations for ad placements, worked closely with designers to ensure creative was effective, tracked and monitored results and modified plans as needed to ensure campaigns were effective. Build multiple advertising partnerships with external web properties.
(Public Company; 1001-5000 employees; Gambling & Casinos industry)
May 1995 — June 2001 (6 years 2 months)
Responsible to run all the promotions and contests at the Casino. Handled all the marketing collateral, worked closely with an external agency to manage branding, production and delivery of all marketing pieces including on-site material and direct mail. Responsible for a staff of 6 employees.
hospitality , 1992 — 1995
photography, my dogs, auto sports, travel, teaching
SEMPO Board member 2007-2008, Co-Chair for the In-House Committee with the Search Engine Marketing Professionals Organization (www.SEMPO.org), SES search conference speaker, founder - Severe Weather Assistance Team, moderator at www.searchengineforums.com (SportsGuy), Search Engine Land