BoD & Co-Chair - In-House SEM Commitee at SEMPO
Halifax, Canada Area
- Current
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- Senior Program Manager at Microsoft
- Writer at Search Engine Land
- Co-Chair - In-House SEM Commitee at SEMPO
- Board of Directors member at SEMPO
- Owner/Consultant at TheOnlineMarketingGuy
- Past
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- owner at my own sites
- BoD Member at SEMPO
- Manager - Search Marketing at Sports Direct Inc.
- Marketing Manager at Sports Direct Inc.
- Promotions Supervisor at Casino Nova Scotia
- Education
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- University College of Cape Breton
- Recommended
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5 people have recommended Duane - Connections
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134
connections
- Industry
- Online Media
- Websites
Duane Forrester’s Summary
Over 8 years of direct search marketing and online marketing experience, including planning ad campaigns, managing ad buys, running e-mail programs and more.
Duane Forrester’s Specialties:
search optimization skills, effective negotiating training, dedicated platform pay-per-click bid management knowledge, budget planning
Duane Forrester’s Experience
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Senior Program Manager
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
December 2007 — Present (11 months)
In-House SEO position advising management on seo best practices and how to run their program.
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Writer
Search Engine Land
(Internet industry)
April 2007 — Present (1 year 7 months)
Writes a monthly column on In-House search marketing topics.
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Co-Chair - In-House SEM Commitee
SEMPO
(Internet industry)
March 2007 — Present (1 year 8 months)
Founding co-chair for the in-hosue SEM committee
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Board of Directors member
SEMPO
(Internet industry)
March 2007 — Present (1 year 8 months)
Current Board Member with SEMPO.org
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Owner/Consultant
TheOnlineMarketingGuy
(Internet industry)
August 2001 — Present (7 years 3 months)
Past consulting work with companies such as www.cicnova.com, www.davidtandet.com, www.culturemob.com and others.
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owner
my own sites
(Online Media industry)
2004 — 2007 (3 years)
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BoD Member
SEMPO
(Online Media industry)
2007 — 2007 (less than a year)
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Manager - Search Marketing
Sports Direct Inc.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 2001 — October 2007 (6 years 3 months)
Responsible for all aspects of search marketing - organic and paid. Works closely with IT/Programmers and design teams to ensure products are search friendly. Works closely with product Managers to ensure new content is produced with users and search traffic in mind. Sets search marketing budget and goals. Speaks at local universities and select search conferences.
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Marketing Manager
Sports Direct Inc.
(Privately Held; 11-50 employees; Internet industry)
August 2001 — July 2004 (3 years)
Responsible for building all advertising campaigns from creative concepts to ad location (contract negotiation and payment fulfillment). Managed all negotiations for ad placements, worked closely with designers to ensure creative was effective, tracked and monitored results and modified plans as needed to ensure campaigns were effective. Build multiple advertising partnerships with external web properties.
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Promotions Supervisor
Casino Nova Scotia
(Public Company; 1001-5000 employees; Gambling & Casinos industry)
May 1995 — June 2001 (6 years 2 months)
Responsible to run all the promotions and contests at the Casino. Handled all the marketing collateral, worked closely with an external agency to manage branding, production and delivery of all marketing pieces including on-site material and direct mail. Responsible for a staff of 6 employees.
Duane Forrester’s Education
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University College of Cape Breton
hospitality, 1992 — 1995
Additional Information
Duane Forrester’s Websites:
Duane Forrester’s Interests:
photography, my dogs, auto sports, travel, teaching
Duane Forrester’s Groups:
SEMPO Board member 2007-2008, Co-Chair for the In-House Committee with the Search Engine Marketing Professionals Organization (www.SEMPO.org), SES search conference speaker, founder - Severe Weather Assistance Team, moderator at www.searchengineforums.com (SportsGuy), Search Engine Land
Duane Forrester’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
