C-level Executive, with background in business strategy and marketing
Greater Los Angeles Area
C-level Executive, with background in business strategy and marketing
Greater Los Angeles Area
Executive leader with demonstrated international experience in both commercial and non-profit arenas, at large, midsize, and startup levels. Proven track record of success in complex and diverse business environments. Fluent in French and Portuguese:
• Strategic partnerships
• Business Intelligence
• Reorganization
• Marketing
• Fundraising
• Consensus Building
• Branding
• R&D
• Community Alliances
New Media, branding and identity, international relations, editorial oversight, marketing, contracts, mediation, operational efficiency, creative development, business plans, strategic partnerships, business intelligence, reorganization, fundraising, consensus building...
(Non-Profit; Entertainment industry)
March 2008 — Present (1 year 5 months)
Advise Executive Director on business strategy and participate in Board meetings to discuss and assist in implementing vision, strategy and tactics, in support of the world’s largest and most influential film festival and support organization for filmmakers age 22 and under.
• Built up an advisory board of highly experienced and influential professionals from myriad industries. Led board meetings, maximizing skills and support of each board member, in support of the organization’s mission.
• Introduced high-profile international sponsors in to the festival organization, both for the festival itself and its year round programs. Helped establish sponsorship guidelines, and sat in on a number of sponsor pitch meetings, in partnership with executive team.
• Conceptualized numerous aspects of 2009 Festival, including all panels. Secured moderators and organizers for each panel via personal industry and business contacts. The 2009 festival was fully carbon neutral, despite the fact that it experienced a 100% increase in film screenings, year-on-year, and a 300% increase in attendance.
• Established partnerships with other NPOs, developing innovative revenue generation models benefiting multiple causes.
• Working with Executive Director and Operations Manager, develop a variety of interactive promotional campaigns launched via web sites, social networks, and rich media distribution.
• Review all marketing materials, and provide guidance on design and copy.
• Wrote and produced several celebrity PSAs, promoting the organization.
• Helped staff maximize budget during unexpected economic downturn, ensuring that Festival vision was not compromised.
(Media Production industry)
September 2007 — September 2008 (1 year 1 month)
Oversaw strategic and tactical aspects of Group’s technology market position in U.S, Europe, and Asia.
• In addition to conventional Sr. VP Marketing and Communications duties, responsible for marketing strategies, activities and budgets of all business units within the Licensing, Research, and Innovation parameters of the Group, and developing mid-term and longer term marketing strategies for said business units, in collaboration with business leadership.
• Reporting to Group CTO, was responsible for reviewing (and, where necessary, revising) marketing plans and actions, in order to ensure greatest possible degree of efficiency, and effectiveness, with respect to the Group’s identity as a “technology company”.
• Responsible for evaluating Group wide Marketing infrastructure, and recommending a proposal for change, in keeping with the evolution of the company’s business plan.
• Crafted and oversaw all Group messaging and positioning relating to innovation and research.
• Established and led several Group CSR initiatives, including increases in recycling, reduction of plastics, and green printing.
(Entertainment industry)
July 2005 — September 2007 (2 years 3 months)
Head of Marketing and Communications for one of Thomson’s 3 Divisions.
• Headed design, creation, and editorial of collateral materials for business units, including website, brochures, DVDs, videos, trade shows & events, and corporate presentations. Drove review of all materials production, encouraging paper reduction, and sustainable materials usage.
• Evaluated digital media and Interactive programs to maximize divisional strategies and meet corporate marketing and sales goals.
• Delivered marketing strategies to increase adoption of technologies developed by research centers.
• Designed, budgeted, and executed state-of-the-art international corporate demonstration facilities and exhibition spaces.
• Introduced interactive demonstration tools, showcasing worldwide company innovations.
• Drafted and administered scientific papers and publications; controlled press release drafting and positioning.
• Sat on Corporate Branding Task Force with Corporate Communications and Executive Committee, as well as web presence Task Force. Provided know-how to build/ increase brand awareness with targeted market sectors.
• Wrote articles and spoke on panels promoting company position as thought leader, in areas of motion picture, television, and game technologies.
(Management Consulting industry)
June 2001 — July 2005 (4 years 2 months)
Strategic consultant to Media and Entertainment corporations worldwide - advising Big 5 level consultancies, major Film Studios, and Game development companies on specialist practices, creative development, and operational efficiency.
• Developed brand identities and marketing messages for corporate and entertainment industry clientele, creating worldwide online and offline strategies.
• Researched, developed and refined creative and business strategies for international clients seeking improved project performance clarity, and creative impact.
• Forecast market trends, recommended appropriate cost-saving objectives for both vertical and project-specific plans, improving efficiency, expansion, and stability.
• Designed operating and production systems and processes
• Trained employees in effective planning and organization behavior
(Marketing and Advertising industry)
February 2004 — July 2004 (6 months)
• Created, developed, and managed new strategies in sales, marketing, product development, and brand development.
• Worked closely with Founder and President in the development and marketing of new and existing products.
• Partnered with VP of Operations to define business needs related to the worldwide distribution and delivery of product line.
• Redesigned look, feel and function of e-Commerce website.
• Wrote and produced national network television commercial campaign that resulted in immediate 340% growth in website visitation, and continuous escalation thereafter, still ongoing.
• Established, trained, and managed Sales and Customer Service departments.
• Developed and activated successful strategies for increased brand awareness, on a local, national, and international scale.
• Implemented software and practice-based programs for sales, marketing, order processing, and customer service efficiency.
(Entertainment industry)
January 2000 — June 2001 (1 year 6 months)
• Researched and launched strategic alliances with other corporations.
• Developed and initiated corporate marketing and communications strategies.
• Headed design and production of promotional, collateral and sales materials.
• Reorganized marketing department, incl. creation of new division supplying online marketing & publicity services to clients on major promotional ventures
• Represented company at major speaking engagements worldwide
(Internet industry)
October 1998 — January 2000 (1 year 4 months)
• Head of production department, including staff of 50 producers, designers, artists, and writers.
• Developed and implemented new business plan and reduced expenditures, resulting in nearly 400% growth, 300% increase in production output, and 100% increase in profits.
• Oversaw development and production of a diverse slate of international Internet, New Media and film projects.
• Creative director, editor-in-chief, and conceptual lead on major creative projects for clients including Sony, Disney, Jim Henson Co., and Lexus.
(Apparel & Fashion industry)
May 1995 — September 1998 (3 years 5 months)
Publicity and marketing consultant to startup and Fortune 500 firms.
• Launched brands for New Line Cinema, Aramis, Calvin Klein, & over 30 other clients.
• Consulted corporations and NPOs on Internet, entertainment and e-commerce strategy and structure, online and bricks-and-mortar marketing, cross-branding, PR, and more.