Nicholas de Wolff

Current

Chief Marketing Officer, Technology at Thomson

Past

Vice President, Marketing & Communications at Thomson
Principal at Nicholas de Wolff and Associates
Marketing and Strategy Consultant at Client Corporation identity withheld

Vice President, Head of Production at Dream Theater, Inc.
Senior Director, Creative Development at Informoda, Inc.

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Education

Duke University

Recommended

16 people have recommended Nicholas

Connections

327 connections

Industry

Marketing and Advertising

Nicholas de Wolff’s Summary

Nicholas de Wolff’s Specialties:

New Media, branding and identity, international relations, editorial oversight, marketing, contracts, mediation, operational efficiency, creative development, business plans.

Nicholas de Wolff’s Experience

Chief Marketing Officer, Technology

Thomson

(Public Company; 10,001 or more employees; TMS; Media Production industry)

September 2007 — Present (1 year)

Oversee strategic and tactical aspects of Marketing and Communications for the Group’s technology market position. In addition to conventional Sr. VP Marketing and Communications duties, responsible for marketing strategies, activities and budgets of all business units within the Licensing, Research, and Innovation parameters of the Group, and developing mid-term and longer term marketing strategies for said business units, in collaboration with business leadership. Reporting to Group CTO, position is responsible for reviewing (and, where necessary, revising) marketing plans and actions, in order to ensure greatest possible degree of efficiency, and effectiveness, with respect to the Group’s identity as a “technology company”. Responsible for evaluating Group wide Marketing infrastructure, and recommending a proposal for change, in keeping with the evolution of the company’s business plan. Craft and oversee all Group messaging and positioning relating to innovation and research.
Vice President, Marketing & Communications

Thomson

(Entertainment industry)

July 2005 — September 2007 (2 years 3 months)

Draft and/or edit all press releases, papers and publications. Oversee design, creation, and editorial of all collateral materials, incl. brochures, DVDs, posters and flyers, videos, and more. Managed conceptualization, design, budgeting, and production of state-of-the-art demonstration facilities and exhibition spaces. Represent Thomson at industry level; speaking, writing, jurying, etc. Conceptualize and develop internet presence, and consult on overall corporate web presence. Sit on Corporate Branding Task Force. Develop strategies to increase adoption of technologies developed by research centers. Write articles promoting company position as thought leader, in areas of motion picture, television, and game technologies. Oversee all Trade Shows and events for division. Write major keynote presentations for corporate leadership. Manage professional growth of MarCom Team (career goals and paths, training, mentoring)
Principal

Nicholas de Wolff and Associates

(Privately Held; 1-10 employees; Management Consulting industry)

June 2001 — July 2005 (4 years 2 months)

• Strategic consultant to entertainment and publishing arenas, as well as to corporations worldwide (see latest engagement below).
• Research, develop and refine creative and business strategies for international clients seeking improved project performance clarity, and creative impact.
• Forecast market trends, and recommend appropriate cost-saving objectives for both vertical and project-specific plans.
• Write and edit materials for clients in need of editorial services.
• Refine brand identities and marketing message for corporate and entertainment industry clientele worldwide. (Client list appended)
• Consult “Big 5” level consultancies and major Film Studios on specialist practices - including New Media, arts, education, and international cultural affairs.
• Perform creative analysis of diverse projects, and deliver reports on prospects for improved efficiency, expansion, growth and stability.
• Assist clients in identifying the true nature of their Vision and Mission.
Marketing and Strategy Consultant

Client Corporation identity withheld

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 2004 — July 2004 (6 months)

• Created, developed, and managed new strategies in sales, marketing, and brand development.
• Worked closely with Founder and President in the development and marketing of new and existing products.
• Partnered with VP of Operations to define business needs related to the worldwide distribution and delivery of product line.
• Redesigned look, feel and function of e-Commerce website.
• Wrote and produced national network television commercial campaign that resulted in immediate 340% growth in website visitation, and continuous escalation thereafter, still ongoing.
• Established, trained, and managed Sales and Customer Service departments.
• Developed and activated successful strategies for increased brand awareness, on a local, national, and international scale.
• Implemented software and practice-based programs for sales, marketing, order processing, and customer service efficiency.
Vice President, Head of Production

Dream Theater, Inc.

(Entertainment industry)

October 1998 — June 2001 (2 years 9 months)

As VP:
-Developed & initiated corporate PR and communications strategies. Oversaw design & production of promotional, collateral & sales materials
-Researched & launched strategic alliances with other corporations
-Reorganized marketing department, incl. creation of new division supplying online marketing & publicity services to clients on major promotional ventures
-Represented company at major speaking engagements worldwide

As Head of Production:
-Managed production department w/ staff of 50 producers, designers, artists, & writers
-Developed & implemented new business plan & reduced expenditures, resulting in nearly 400% growth, 300% increase in production output, & 100% increase in profits – all within one year
-Oversaw development & production of diverse slate of international interactive, Game, New Media & film projects
-Creative director, editor-in-chief, & conceptual lead on major creative projects for clients including Sony, Disney, Jim Henson Co., & Lexus
Senior Director, Creative Development

Informoda, Inc.

(Apparel & Fashion industry)

May 1995 — September 1998 (3 years 5 months)

-Publicity and marketing consultant to startup and Fortune 500 firms.
-Launched brands for New Line Cinema, Aramis, Calvin Klein, & over 30 other clients.
-Consulted corporations on Internet, entertainment and e-commerce strategy and structure, online marketing, cross-branding, and more.
-Wrote and edited press releases, brochures, and other marketing materials.