Dewey Hammond

Current

• Web 2.0 Sports Strategist at Freelance
• writer and editor at various publications

Past

• managing editor at Yardbarker
• project manager at Sterling Brands
• senior account executive at Edelman

• account executive at Ketchum

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1 more...

Education

• Villanova University

Recommended

6 people have recommended Dewey

Connections

268 connections

Industry

Public Relations and Communications

Websites

• DeweyHammond.com

Dewey Hammond’s Summary

New Media and Web 2.0 expert with extensive contacts in professional sports (e.g. athletes, agents, publicists) and also sports media. Content production, promotion, programming, events and content strategy. I've worked directly with professional athletes on a number of high-profile ventures.

Dewey Hammond’s Specialties:

Digital strategy and communication. Sports media.

Dewey Hammond’s Experience

• Web 2.0 Sports Strategist

  Freelance

  (Internet industry)

  December 2008 — Present (1 year )

  Independent work:
  
  1: Developed content-launch strategy for Playmaker Mobile. Developed relationships and work directly with professional athletes including Steve Nash, Yao Ming, Donovan McNabb, Darren McFadden, Rajon Rondo, Darren McFadden, et al.
  
  2: Manage content and programming for the Fanarchy website on Versus Network.
  
  3: Digital strategy and sports-content production and promotion with Yardbarker.com and YBN Media. Worked directly with Larry Fitzgerald, Troy Polamalu, Adrian Peterson, Amare Stoudemire.

• writer and editor

  various publications

  (Writing and Editing industry)

  September 2001 — Present (8 years 3 months)

  • Published in the San Francisco Chronicle; Playboy, Philadelphia, Karma and Relix magazines
  • Published online at SFGate.com, Playboy.com, Jambands.com and Jambase.com
  • Designed and manage two blogs: DeweyHammond.com and BlogimoreRavens.com
  • Coverage of work: New York Times, Sports Illustrated, ESPN, Chicago Tribune, Los Angeles Times, Philadelphia Inquirer, San Francisco Chronicle, Washington Post, Baltimore Sun
  • Developed, organized and hosted free workshop for aspiring writers
  • Commissioned to write for Esquire magazine

• managing editor

  Yardbarker

  (Privately Held; Online Media industry)

  October 2007 — July 2009 (1 year 10 months)

  Yardbarker is a Web 2.0 social-media sports network with approximately 700 publishers, 100 athlete blogs and 14 million unique visitors monthly.
  
  Managing Editor: 2007 and 2008
  Digital Strategist: 2009
  
  • Managed three-person editorial team and corporate content partnerships
  • Developed relationships with influential bloggers, agents and professional athletes
  • Managed content programming and produced original web and video content
  • Did on-camera work and public speaking (e.g. interviewed athletes; emceed NFL event)
  • Worked with software engineers to develop products for our partners and users
  • Spearheaded corporate-branding initiatives and worked with CEO to build our brand
  • Collaborated with sales team on exclusive sponsorships and content (e.g. Super Bowl)
  • Proficient in Final Cut Pro video production, Photoshop and Mac OS X

• project manager

  Sterling Brands

  (Privately Held; Marketing and Advertising industry)

  September 2004 — October 2007 (3 years 2 months)

  • Developed brand and product strategies, including positioning and messaging
  • Managed projects, including client service, budgets and development of final presentation
  • Conducted qualitative brand-marketing research in nearly 20 domestic markets
  • Experienced with copywriting, discussion guides and also product and platform naming
  • Served as lead strategist on philanthropy-strategy project for Nike’s Jordan brand
  • Additional clients: Asics, Red Bull, Microsoft, Visa, Warner Bros. and Yahoo!

• senior account executive

  Edelman

  (Privately Held; Public Relations and Communications industry)

  February 2003 — September 2004 (1 year 8 months)

  • Developed communication strategies and managed program execution for Charles Schwab
  • Served as lead writer and agency editor for Charles Schwab’s weekly media-only newsletter
  • Ghostwrote weekly commentary for Schwab’s chief investment strategist, Liz Ann Sonders
  • Built relationships and secured coverage with national, regional, local and wire-service outlets
  • Briefed executives prior to media interviews; staffed interviews and provided direct feedback
  • Wrote media materials (e.g., press releases, byline/op-eds, matte releases, ANR scripts)
  • Additional clients: Gap, Netflix, Sierra Club Mutual Funds, WageWorks

• account executive

  Ketchum

  (Public Company; OMC; Public Relations and Communications industry)

  July 2000 — January 2003 (2 years 7 months)

  • Corporate public relations: media relations, crisis and issues, contingency planning, executive visibility, grassroots outreach, event planning and execution, business development
  • Experienced with proactive and reactive crisis-and-issues management: 24 Hour Fitness, Bridgestone-Firestone, Financial Engines, Webvan, Levi Strauss & Co.
  • Wrote media materials (e.g., press releases, byline/op-eds, matte releases, ANR scripts)
  • Conducted media-research training for all newly hired San Francisco employees
  • Additional clients: Charles Schwab

Dewey Hammond’s Education

• Villanova University

  Bachelor of Arts , Communication , 1996 — 2000

  cum laude B.A.

  Activities and Societies:

  Lambda Pi Eta Communication Honor Society

Additional Information

Dewey Hammond’s Websites:

• DeweyHammond.com

Dewey Hammond’s Interests:

Literature

Dewey Hammond’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• reference requests
• getting back in touch