Devora Rogers
Group Director, Global Business Development
- Location
- Greater Los Angeles Area
- Industry
- Marketing and Advertising
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Devora Rogers's Overview
- Current
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- Group Director, Global Business Development at Shopper Sciences
- Past
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- Director, Product Strategy at IPG Emerging Media Lab
- Senior Front Page Editor/Producer at Yahoo!
- Producer/Writer at Pie Town
- Segment Producer at Pie Town Productions
- Producer, Reporter at Deutsche Welle Radio
- Post Production Editorial Asst. at Mark Burnett Productions
- Education
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- University of California, Santa Cruz
- Santa Monica High School
- Recommendations
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7 people have recommended Devora
- Connections
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435 connections
- Websites
Devora Rogers' Summary
With an understanding of the intersection of digital, and retail media and marketing, I bring a unique perspective to my work with clients. As Global Director of Business Development at Shopper Sciences, I am leading the expansion and growth of Shopper Sciences key disciplines into Europe, Asia, and emerging markets, and serve as a key liaison for global advertisers and their agency partners. I was a key player in the development of the Shopper Sciences brand out of the Emerging Media Lab and formally joined Shopper Sciences from my role as Director of Product Strategy at the IPG Emerging Media Lab in August. At the Lab I consulted with global brands, including Sony, Charles Schwab, Bayer, Vizio, and Bose, to provide tangible, insights-based solutions for reaching consumers through non-traditional media channels. During my tenure with The Lab, I was instrumental in facilitating cross agency collaboration, including working closely with Initiative to win the PetCo account in 2010 and Shopper Sciences to secure research and consulting projects with ExxonMobil, Coca-Cola, CA Lottery, and Sony this year. I have previously worked for content companies including Yahoo! and DW Radio in Europe.
I have written for AdAge, iMedia, and Mediapost and am a regular featured speaker at industry and client conferences.
Specialties
Retail, Shopper Marketing, Digital Strategy, New Media Insight, Public Speaking, Media Trends
Devora Rogers' Experience
Group Director, Global Business Development
Shopper Sciences
July 2011 – Present (11 months) Los Angeles
Shopper Sciences, part of IPG's Mediabrands, is a shopper marketing consultancy providing retailers, manufacturers, and advertising agents with the insights necessary to align marketing strategies with factors that truly influence the shopper's decision to buy. Shopper Sciences utilizes proprietary research methodologies and diagnostic tools to uncover the true drivers of influence along the path to purchase. The results of our work has served global brands in developing their shopper marketing programs, creative strategies and media channel optimization in a challenging and rapidly changing media environment. We are proud to have been Google's research partner for the groundbreaking Zero Moment of Truth work conducted in 2011. In my role driving US and Global Business Development, I have earned upwards of $1.5 million in sales, managed $2 million in client projects, and am responsible for the launch of Shopper Sciences in six countries across APAC, EMEA, and LatAm.
Director, Product Strategy
IPG Emerging Media Lab
Privately Held; 1-10 employees; Marketing and Advertising industry
June 2008 – August 2011 (3 years 3 months) IPG Emerging Media Lab
Part think-tank, part change enabler, the media lab is a place to explore the rapidly changing emerging media landscape.
Here's a brief summary of my accomplishments at the Lab:
-Responsible for $600k in new business revenue
-Developed and managed suite of research tools currently being implemented across global client roster including Schwab, Fiat/Chrysler, O2, Sun Capital Partners, etc.
-200+ digital and trends presentations to senior agency and client teams
-Provided cutting edge digital insight and strategy to agency and client teams
-Expertise in digital/online content, mobile, social channels as well as retail and healthcare verticals
-Designed and managed CES Tours for 40+ senior clients
-Created educational and training program for internal partners
Senior Front Page Editor/Producer
Yahoo!
Public Company; 10,001+ employees; yhoo; Internet industry
January 2007 – June 2008 (1 year 6 months)
Produce and edit news and video content for the Featured module on the Front Page of Yahoo.com, the most visited site in the world with 48 million visitors per day. Elections and video expert for the team. Analyze hourly and daily statistics to assess and improve front page performance. Working closely with product managers and properties to develop content for the Front Page.
Producer/Writer
Pie Town
Privately Held; 51-200 employees; Entertainment industry
2004 – 2006 (2 years)
Produce half hour segments for HGTV's non-fiction television series, "National Open House" including developing and researching themes, scout talent, organize shoots, securing permits, editing episodes and fact checking.
Segment Producer
Pie Town Productions
Privately Held; 51-200 employees; Entertainment industry
2004 – 2006 (2 years)
Produce programming for several HGTV television programs including garden and real estate shows.
Producer, Reporter
Deutsche Welle Radio
Nonprofit; 1001-5000 employees; Broadcast Media industry
June 2003 – April 2006 (2 years 11 months)
Producer, reporter host for non-profit German international broadcaster; hosting live news programs, reporting for international radio shows, producing original features and news reports for the English Service of DW Radio. Produce and edit internet content to accompany radio programs.
Post Production Editorial Asst.
Mark Burnett Productions
Privately Held; 51-200 employees; Entertainment industry
2004 – 2005 (1 year)
Search, review and assess video footage for extremely popular reality show, The Apprentice, created by one of the leading producers of reality television, Mark Burnett Productions.
Devora Rogers' Languages
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French
(Professional working proficiency) -
German
(Full professional proficiency) -
Spanish
(Professional working proficiency)
Devora Rogers' Skills & Expertise
Devora Rogers' Projects
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ZMOT: Zero Moment of Truth
- April 2011 to Present
The way in which we're shopping is changing radically as digital and emerging platforms forever break the traditional purchase funnel model. Check out this new eBook from Google, based on research Shopper Sciences conducted with thousands of shoppers
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ZMOT
- 2011 to Present
The new moment of truth for marketers looking to reach shoppers before they ever enter the store
Devora Rogers' Honors and Awards
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Fulbright Scholarship
United States Fulbright Program- June 2003
Devora Rogers' Education
University of California, Santa Cruz
Bachelor's Degree, American Studies
1997 – 2001
Santa Monica High School
Devora Rogers' Additional Information
- Websites:
- Interests:
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Writing, Yoga, Hiking, Travel
- Groups and Associations:
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Contact Devora for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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