Ekta Rohra Jafri

Current

Head, UI at RockeTalk

Past

Sr. UI Manager at ACL-Wireless Ltd
User Interface Manager at ACL- Wireless
User Experience Manager at Monster India

Content Writer at E-bookers
Sr. Content Officer at Times Internet Ltd.

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Education

Delhi Vishwavidyalaya
International school of bangkok

Recommended

9 people have recommended Ekta Rohra

Connections

315 connections

Industry

Wireless

Ekta Rohra Jafri’s Summary

- 12 yrs of experience out of which 5 yrs is in content & community management on the internet & 3 yrs in the wireless domain

- Am a builder of online communities be it on the mobile or on the web, a dreamer and a complete audience person. I like to personify my audience to design and develop communities.

- Will go to any lengths to design a product which attracts my audience

- Very into studying the latest concepts and trends in usability but not so much as to sacrifice plain old common sense!!

Ekta Rohra Jafri’s Specialties:

- Proficiency in module design for online community building - search, select, communicate etc
- Conducted usability studies on various products and made iterative designs
- Adept in audience evaluation, heuristic analysis and user centered design
- Expert at dealing with people on all levels from overseas clients to developers and light men

Experience in:

• Information architecture
• Interaction design
• Usability testing

Ekta Rohra Jafri’s Experience

Head, UI

RockeTalk

(Privately Held; 11-50 employees; Wireless industry)

2007 — Present (2 years )

Some of my current job responsibilities include but are not limited to:
 Product design for Rocketalk, enhancement of existing & creation of new features
 Design of new features according to usability standards for the mobile
 Porting the same features from Symbian to Java, Windows and WAP
 Creation of and integration with web end of Rocketalk
 Integration of backend policies on the application

Achievements:
 Launch of the product within 15 days of joining with a completely new look and feel.
Sr. UI Manager

ACL-Wireless Ltd

(Public Company; 51-200 employees; Wireless industry)

July 2006 — October 2007 (1 year 4 months)

As a Senior UI Manager in the M-Access department of ACL-Wireless. I was responsible for the following
- Managing a team of application as well as graphic designers
- Mentoring & training my team members in the field of UXP
- Understanding the target audience for a product or a service and conceptualizing the design and information architecture
- Interacting with clients to get requirements and capabilities right
- User centered design of Services as well as Products
- Usability studies on existing products like Ticket Master, Jobs, Matrimony etc.
- Usability evangelism within the organization
User Interface Manager

ACL- Wireless

(Privately Held; 51-200 employees; Wireless industry)

November 2004 — March 2006 (1 year 5 months)

My profile in the Mobile communities department of ACL-Wirless was...
Reporting to - Director, User Experience
Job responsibilities
- Maintenance and enhancement of the current product
- User centered design of new functionalities

- Usability study on existing products
- Training and knowledge sharing on Usability & Design with other design team members
User Experience Manager

Monster India

(Public Company; 51-200 employees; Internet industry)

April 2003 — November 2004 (1 year 8 months)

Reporting to – Director, Marketing
Job responsibilities:
- Gauging user experience through analyzing traffic trends & Heuristic Analysis
- Usability testing and product refinement through iterative product design
- Managing a team of designers and web developers who maintain and enhance the site
- Designing and implementation of client microsites and promotions
Content Writer

E-bookers

(Public Company; 501-1000 employees; Internet industry)

June 2002 — August 2003 (1 year 3 months)

Reporting to – Team leader, Design
Job responsibilities:
- To research and write content for the site.
- To ensure that the marketing team’s requirements from the site are met.
- To maintain consistency throughout the site even though the different sections on the site were updated by different teams.
- Interacting with the marketing team in UK to get clarifications, receive and submit designs.
Sr. Content Officer

Times Internet Ltd.

(Public Company; 201-500 employees; Internet industry)

April 2000 — May 2003 (3 years 2 months)

Reporting to – Community head
Job responsibilities:
- Building communities such as dating, clubs, homepages, e-mail, messenger etc
- Creation of peripheral content sections
- Formulation of strategy to populate the communities section including marketing, direct marketing, contests as well as advertising.
- Maintenance & content updation of the Clubs & Dating sites