Dev Amritesh

Current

Sr Vice President Marketing at Domino's Pizza India Ltd
Chief Marketing Officer (CMO) at Domino's Pizza (India)

Past

Category Manager at Cadbury Schweppes
Category Manager - Marketing at Cadbury India Ltd
Product Development Manager at Whirlpool of India Ltd

Sales at Intell Southtech Ltd

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Education

Institute of Management Technology, Ghaziabad
Siddaganga Institute of Technology - Tumkur
National Public School, Rajajinagar, Bangalore

Kendriya Vidyalaya IISC, Bangalore

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1 more...

Recommended

7 people have recommended Dev

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Dev Amritesh’s Summary

Consumer Product Marketing has been the main area of my interest and experience. In my Stints at Domino's Pizza, Cadbury India and Whirlpool, I have essentially done the same thing - i.e. "start from consumer understanding and end at delivering solutions derived from this understanding". My experience in the Consumer Durables, FMCG and now in Retail Food Services Marketing/Restaurant Marketing has shown me that how much ever things change wrt Marketing and Consumer Understanding process ... it is that much more that they remain the same!

Dev Amritesh’s Specialties:

Brand Management, Brand Activation, Advertising, Product Management, Precision Marketing, New Product Development, Brand and Company P&L delivery, Media Management, Market Research, Direct Marketing, Database Marketing, CRM, Leading Marketing Teams, Organisation Building. Experience across Consumer Durables, FMCG and Retail Food Services Marketing, Restaurant Marketing, Pizza Marketing

Dev Amritesh’s Experience

Sr Vice President Marketing

Domino's Pizza India Ltd

(Public Company; 10,001 or more employees; DPZ; Restaurants industry)

November 2005 — Present (4 years 1 month)

This is the Head of Marketing position reporting into the CEO and responsible for all Brand and Marketing Initiatives of Domino's in India. A very competent and aggressive Marketing team of 9 managers report into this position. Key areas of work include Brand Strategy development, Brand activation, Restaurant Marketing, New Product development, Advertising development, Media, Consumer research and CRM. Responsible (Joint with sales) for Topline revenue and company P&L delivery. Complete ownership for Product, Pricing and Communication execution and all promotions.
Chief Marketing Officer (CMO)

Domino's Pizza (India)

(Public Company; 1001-5000 employees; Consumer Goods industry)

November 2005 — Present (4 years 1 month)

Same as Above
Category Manager

Cadbury Schweppes

(Public Company; 1001-5000 employees; Consumer Goods industry)

March 2004 — November 2005 (1 year 9 months)
Category Manager - Marketing

Cadbury India Ltd

(Public Company; 1001-5000 employees; Consumer Goods industry)

March 2004 — November 2005 (1 year 9 months)

Responsibilities here included running the business for the portfolio of brands at CIL which were sold through the alternate distribution channel for CIL called mass markets which consisted of the small ticket – hi volume type of FMCG outlets, including small grocery and paan shops. The key deliverable of this position was to develop new product and brand solutions in the Mints and Gums category, and manage the existing portfolio of products under the Halls and Bilkul Brands.
Product Development Manager

Whirlpool of India Ltd

(Public Company; 1001-5000 employees; Consumer Electronics industry)

May 1999 — March 2004 (4 years 11 months)

Started my career with Whirlpool and after stints in sales and brand management, moved to product development in the refrigerator category. The key deliverable of the position was to develop new product solutions as well as manage the features aspect of the current range by optimising three variable 1. Consumer Needs, 2. Fit with brand promise 3. Share holder returns.
Below is a brief summary of my stint at Whirlpool
Mid 99 to Mid 2000 - Area Sales Manager - Up country Karnataka
Mid 2000 to Mid 2002 - Brand Manager Refrigerators
Mid 2002 to March 2004 - Product Development Manager - Refrigerators
Sales

Intell Southtech Ltd

(Privately Held; 1-10 employees; Management Consulting industry)

May 1996 — May 1997 (1 year 1 month)

- B2B Sales

Dev Amritesh’s Education

Institute of Management Technology, Ghaziabad

MBA , Marketing , 1997 — 1999
Siddaganga Institute of Technology - Tumkur

BE , Industrial Engineering , 1992 — 1996
National Public School, Rajajinagar, Bangalore

11th and 12th Std , 1990 — 1992
Kendriya Vidyalaya IISC, Bangalore

1st Std to 10th Std , 1980 — 1990

Additional Information

Dev Amritesh’s Websites:

Dev Amritesh’s Interests:

Reading, Writing, Music, Golf & Movies

Dev Amritesh’s Groups:

TEN - Top Executives Net
CRM Experts
Network of Pricing Champions
CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO & CTO) Community
Chief Marketing Officer (CMO) Network
India Leadership Network
India's CXO Group
Brand & Communications Management
Indian Retail
Alumni IMT Ghaziabad
LeadingLoyalty - Marketing Professionals
Whirlpool Alumni
Marketing & Communication Network
High Powered Food & Beverage Forum - Foodservice & Retail Executive Networking - Job Opportunities
Cerebrate - the forum for achievers
Business Leaders & Entrepreneurs Club
Purple Circle
Franchise - Franchising - QSR - Restaurants - Domestic & International - Food & Beverage Success!