
Senior Web Designer at Jewelry Television
Knoxville, Tennessee Area

Senior Web Designer at Jewelry Television
Knoxville, Tennessee Area
A senior web design team leader with wide and comprehensive experience covering all aspects of design development and management from client brief to implementation and roll-out.
After graduating with a BFA in Graphic Design, iPIX provided the perfect training ground to refine and practice the skills necessary to design, build and maintain successful websites. These skills were extended further with CTI (Siemens Medical) where, in addition to my responsibility for the corporate website, my role included the directing of external design agencies and photo shoots to the development of trade show panels and printed marketing materials. My recent marketing-focused activities at Jewelry Television has completed the picture, with responsibility for generating regular, response-driven communications in a dynamic and fast-moving e-commerce environment. Heading the promotional design team has been immensely rewarding and given me the appetite for future design management responsibilities.
• Creative Direction.
• Online retail (e-commerce) design, usability.
• Vendor Management / effective and professional communication.
• Trade-show panel design and production.
(Privately Held; 1001-5000 employees; Broadcast Media industry)
May 2005 — Present (4 years 7 months)
As team lead for Jewelry Television's online promotions design group, I am responsible for directing the creative process of all online promotions. It is my job to be an excellent communicator, manage web designers, and collaborate with other departments, as well as outside vendors.
Notable achievements in this role in consist of:
• Brainstorming, designing, and directing the online promotion that lead to the highest grossing [web] sales day in Jewelry Television history.
• Taking the initiative to concept, mock-up and create cross-demographic marketing channels.
• Assist in opening communications with other internal departments to share recourses, ideas, and concepts.
(Design industry)
May 2000 — Present (9 years 7 months)
As a freelance designer and photographer, I design websites and printed materials from clients raging from real estate contractors to clients in the biotechnology and medical imaging industries.
I shoot wending and portraiture photography by appointment as well as landscapes and cityscapes for my own pleasure.
(Medical Devices industry)
January 2002 — May 2005 (3 years 5 months)
While in this position, I held responsibilities in designing trade show panels, interactive kiosks, the corporate website, and printed marketing materials. I collaborated frequently with outside printing vendors as well as design and marketing agencies.
Notable achievements in this role include:
• Single-handedly designed and developed the corporate website, and coordinated an effort to acquire all information from various sources to be contained in the site.
• Gave our trade show booth major appeal at the RSNA tradeshow by designing a game and coordinating prizes that made our booth the true ‘star of the show’
• Made such an impact with CTI’s senior leadership and executives, several of them remain my loyal freelance clients!
(Education Management industry)
May 2001 — November 2001 (7 months)
As a Web Design Instructor at Oxford Media and Business School, I was responsible for teaching a class how to design, build, and maintain effective websites. In this rewarding position, I learned a great deal about educating, critiquing, as well as building strong and lasting friendships with many of tomorrow's great business leaders!
(Public Company; IPIX; Computer Software industry)
May 2000 — April 2001 (1 year )
As a Web Designer at iPIX I learned the foundations of successful web design. I spearheaded many micro-site and event-themed promotions that featured iPIX's famous 'immersive imagery'. I worked in the iPIX offices in both Oak Ridge, TN and London, UK, and was kept on as a contractor long after the company was significantly downsized.
(Public Company; SHLD; Retail industry)
June 1995 — May 2000 (5 years )
As a Sales Associate at Sears and Roebuck, I payed my way through school as a commission salesperson. I worked in many departments including Menswear, Shoes, and ultimately Consumer Electronics, where I spent most of my time. This position provided me with a great deal of retail experience as well as face-to-face interaction with customers. I knew then I was destined to work in retail, and this position could not have provided a better foundation for my current career.
Bachelor of Fine Arts , Graphic Design , 1996 — 2000
Design & Photography, Creative Direction, Networking - Social interaction, Leadership. My Family, Mountain Biking, Hiking, Running, Bass Guitar.
AIGA
I received the 'outstanding portfolio scholarship award' for my sophomore portfolio while attending the University of Tennessee.