Itamar Medeiros

Current

User Experience Manager at Autodesk
Local Coordinator, Shanghai at Interaction Design Association (IxDA)
Product Designer at Autodesk

see less...

Past

Assistant Program Director, Visual Communication Department, Shanghai at Raffles Education Corporation
Interactive Media Lecturer, Visual Communication Department, Shanghai at Raffles Education Corporation
Assistant Professor at Faculdade Santa Maria

Board of Directors at Brazilian Society of Information Design
Usability Research Manager at Fundicao Design & Technology
Lecturer at Universidade Federal de Pernambuco (UFPE)
Freelance Photographer (Self-employed)
Creative Director at fishy [ interative media ]
Art Director at Icorp
Web Designer at Radix
Graphic Designer at CESAR

see less...

8 more...

Education

Northumbria University
Universidade Federal de Pernambuco
Universidade Federal de Pernambuco

Universidade de Pernambuco

see less...

1 more...

Recommended

24 people have recommended Itamar

Connections

477 connections

Industry

Computer Software

Websites

Itamar Medeiros’s Summary

Itamar Medeiros, from Brazil, currently lives in Shanghai (China), where he works as User Experience (UX) Design Manager of Geospatial Platform and Server Products of the Infrastructure Modeling Product Line at Autodesk®, and helps promote Interaction Design as the local coordinator for the Interaction Design Association (IxDA).

Working in the Information Technology industry since 1998, Itamar Medeiros has developed several websites and interactive media campaigns, both as art director and, later, as creative director for several new media agencies in Pernambuco, Brazil. As an Information Design specialist, served a two-year term as member of the Board of Directors of the Brazilian Society of Information Design, lead the Design Research team of the Hypermedia Lab at the Universidade Federal de Pernambuco, and held a lecturing position as Assistant Program Director of the Visual Communication Department at Raffles Design Institute, Shanghai.

Since 2001 has been teaching on Human-Computer Interaction (HCI) and Hypermedia in Design and Information Systems undergraduate programs, as well in some graduate studies departments.

Itamar Medeiros’s Specialties:

Interaction Design, User Experience Design, User Research, Information Design, Interface Design, Design Management, Graphic Design, Web Design, Internet, Information Architecture, Usability, Infrastructure Modeling, AEC, GIS, E&C, Advertising, Marketing, Branding, Creative Direction, Art Direction, Photography, Cross-Cultural Communication, HTML, Computer Software, Branding, Corporate Identity, CSS, WYSIWYG, Flash, Photoshop, Dreamweaver, Illustrator, Coaching, Teaching, Shanghai, China

Itamar Medeiros’s Experience

User Experience Manager

Autodesk

(Public Company; ADSK; Computer Software industry)

February 2008 — Present (1 year 6 months)

In this position I provide coaching and resources to a team of user experience professionals who's duties include user research, interaction design, visual design, and usability engineering for Autodesk's Infrastructure Modeling Product Line based in Shanghai, producing computer software for desktop Geospatial Information Systems (GIS) and Web Mapping.
Local Coordinator, Shanghai

Interaction Design Association (IxDA)

(Design industry)

October 2007 — Present (1 year 10 months)

The Interaction Design Association (IxDA) is an international non-profit organization with a mission to advance the discipline of Interaction Design. We do this by creating platforms for our members to gather on, such as a 10,000+ member discussion list, annual conferences and local events. As local coordinator for Shanghai, I help the community organize events and facilitate face-to-face meetings that provide a platform of information/knowledge sharing, as well as networking opportunities.
Product Designer

Autodesk

(Public Company; 1001-5000 employees; ADSK; Computer Software industry)

October 2007 — Present (1 year 10 months)

Autodesk is the world's leading design software and digital content company, offering customers progressive business solutions through powerful technology, products and services. Its recently established new research and development center in Shanghai with 1,500 employees is the biggest R&D center among multinational firms in China.

My roles at Autodesk include: researching and validating clear and achievable interaction design specifications for the company's computer software products based on user input; translating customers needs into innovative design solutions; optimizing product usability, learnability and customer satisfaction; creating and documenting conceptual designs and feature specifications.
Assistant Program Director, Visual Communication Department, Shanghai

Raffles Education Corporation

(Public Company; Education Management industry)

October 2006 — December 2007 (1 year 3 months)

Raffles Design Institute is an enterprise of Raffles EducationCorp, which established its first college in Singapore in 1990, and is today the leading education group in Asia, with 15 Raffles Design Institutes in Singapore, Mumbai (India), Bangkok (Thailand), Kuala Lumpur (Malaysia), Sydney (Australia), Ho Chi Minh (Vietnam) and Auckland (New Zealand), and eight in China located in Shanghai, Beijing, Huizhou, Changchun, Guangzhou, Ningbo, Changzhou and Wuhan.

My roles at Raffles Design Institute include: manage an international faculty body of 27 teachers, coordinate two BA programmes (BA Hons Visual Communication & BA Hons Design for Multimedia), both validated by Northumbria University (Newcastle, UK); write/adapt/adjust the curriculum (module descriptions, lesson plans, and teaching materials) of the Interactive Media Design Diploma program.
Interactive Media Lecturer, Visual Communication Department, Shanghai

Raffles Education Corporation

(Public Company; 501-1000 employees; Education Management industry)

July 2005 — October 2007 (2 years 4 months)

Raffles Design Institute is an enterprise of Raffles EducationCorp, which established its first college in Singapore in 1990, and is today the leading education group in Asia, with 15 Raffles Design Institutes in Singapore, Mumbai (India), Bangkok (Thailand), Kuala Lumpur (Malaysia), Sydney (Australia), Ho Chi Minh (Vietnam) and Auckland (New Zealand), and eight in China located in Shanghai, Beijing, Huizhou, Changchun, Guangzhou, Ningbo, Changzhou and Wuhan.

My roles at Raffles Design Institute include: writing/adapting/adjusting the curriculum (module descriptions, lesson plans and teaching materials) of the Interactive Media Design Diploma program, particularly the Human-Computer Interaction (HCI) related modules, such as User Interaction Design, New Media Development, and e-Commerce.
Assistant Professor

Faculdade Santa Maria

(Non-Profit; 51-200 employees; Higher Education industry)

March 2003 — June 2005 (2 years 4 months)

Teaching the Human-Computer Interaction modules (Cognition & Information Technologies, e-Commerce) at the Information Systems undergraduate program at FACULDADE SANTA MARIA, Brazil.
Board of Directors

Brazilian Society of Information Design

(Non-Profit; 1-10 employees; Design industry)

July 2003 — December 2004 (1 year 6 months)

SBDI is a scientific society that brings together scientists, lecturers and graphic design professionals, raising awareness of problems regarding the management and production processes of visual information.

I served a two-year term as the treasurer of the BRAZILIAN SOCIETY OF INFORMATION DESIGN (http://www.sbdi.org.br/inst/diretoriaant_2003_2005.htm).
Usability Research Manager

Fundicao Design & Technology

(Privately Held; 11-50 employees; Design industry)

June 2003 — June 2004 (1 year 1 month)

Fundicao was the first design and usability research company to establish at the "Porto Digital", which is the Information and Communication Technology Cluster with a focus on software development, with over 100 companies that generate more than 3,500 jobs and is responsible for 3,5% of Gross State Product of Pernambuco, in the Northeast of Brazil.

My roles at Fundicao included: planning Information Architecture for new media projects; research & development of usability solutions for software interfaces;
Lecturer

Universidade Federal de Pernambuco (UFPE)

(Educational Institution; 501-1000 employees; Computer Software industry)

March 2002 — March 2004 (2 years 1 month)

Teaching position of Hypermedia classes at the undergraduate graphic design program at the Design department at the UNIVERSIDADE FEDERAL DE PERNAMBUCO, Brazil

Coordinate research activities of the design interns at the HYPERMEDIA LABORATORY (http://www.virtus.ufpe.br) at the UNIVERSIDADE FEDERAL DE PERNAMBUCO, specifically in the area of distance education technology.
Freelance Photographer

Self-employed

(Self-Employed; Photography industry)

July 1998 — March 2004 (5 years 9 months)

Covered major Music Festivals in Pernambuco, Brazil:

-Abril pro Rock;
-Pé-no-Rock,
-S.O.S. para Vida.

For samples of my photography work, check my portfolio (http://designative.vila.bol.com.br).
Creative Director

fishy [ interative media ]

(Privately Held; 11-50 employees; Online Media industry)

March 2001 — June 2002 (1 year 4 months)

In May 2007, GLOBAL TECH and PIXEL8 merged their operations under a new brand, launching FISHY. The new company starts with a portfolio of over 60 clients and a team of 30 professionals.

My roles at PIXEL8 included: planning Information Architecture, Branding and Advertising strategies for companies/products on the Internet; design web sites in the company's portfolio;
Art Director

Icorp

(Privately Held; Internet industry)

March 2000 — June 2001 (1 year 4 months)

Icorp is an interactive media agency specialized in planning and development of digital enterprises, with more than 10 years of experience operating in Brazil.

My roles at Icorp included: execution of Information Architecture, Branding and Advertising strategies for companies/products on the Internet; design, implement and maintain websites in the company's portfolio;
Web Designer

Radix

(Privately Held; 201-500 employees; Information Technology and Services industry)

June 1999 — June 2000 (1 year 1 month)

Radix is the biggest search engine in the Brazilian Internet. Radix's engine is based on robots that automatically index Internet pages, adding 500,000 sites per day to its database.

My roles at Radix included: brand development; web site UI; advertising/brand strategy; Interface Design of software of both Desktop Applications and the Internet.
Graphic Designer

CESAR

(Non-Profit; 501-1000 employees; Information Technology and Services industry)

February 1998 — January 2000 (2 years)

C.E.S.A.R, Recife Center for Advanced Studies and Systems, is one of the main providers of Information Technology and Communication solutions for the Brazilian market. C.E.S.A.R has the international CMM level 2 certification for its software development process. In addition, it is an institution recognized by Brazil's Science and Technology Ministry to perform R&D projects for hardware producing enterprises.

My roles at C.E.S.A.R included: Interface Design of software of both Desktop Applications and the Internet, collaborating with Software Engineers and Project Managers on producing documentation; Execution of advertising campaigns, specifically for the web; design, implement and maintain web sites in the company's portfolio.

Itamar Medeiros’s Education

Northumbria University

MA , Design Management , 2007 — 2008

Thesis submitted “Designing the User Experience: Supporting Innovation on Interface Design of Creative Software within Distributed Design Environments”
Universidade Federal de Pernambuco

PgDip , Information Design , 2000 — 2001

Dissertation Title: "Beauty is in the Eye of the Beholder: a panorama of the discussion on Usability and Aesthetics issues on the Web", 2002

Activities and Societies:

Coordinate research activities of the design interns, http://www.virtus.ufpe.br, distance learning technology.
Universidade Federal de Pernambuco

BA , Industrial Design , 1998 — 2000

Major: Graphic Design; Center of Arts and Communication Basketball Team

Activities and Societies:

Brazilian Society of Information Design
Universidade de Pernambuco

BS , Electrical Engineering , 1992 — 1994

Additional Information

Itamar Medeiros’s Websites:

Itamar Medeiros’s Interests:

Asia, China, shanghai, Latin America, Brazil, new media, design, web design, graphic design, interaction design, information design, design research, human-computer interaction, HCI, user experience, usability, technology, Geospatial Technologies, Geographic Information Systems, GIS, mapping, utilities, AutoCAD Map3D, music, digital photography, professional networking, bass guitar, capoeira