
CEO/creative Guru, Photographer and Creative Director
Madison, Wisconsin Area

CEO/creative Guru, Photographer and Creative Director
Madison, Wisconsin Area
I am designMara, a freelance and contract/consulting graphic design company. I specialize in print design in all its complexities. From start to finish, or logo to finished projects, I have over 14 years of hands-on experience in this field. I also have some underling companies, including: camara photography; www.cafepress.com/madMara, wrap artist, and good Deeds. I've worked in agencies and in-house corporate graphic design and marketing departments. But best of all, I've become skilled at my trade on all levels and, I think, have the good taste to make the best work. I'm hoping to expand my freelance design and photography to fun and interesting clients who want to work with someone who can respect their needs while they can respect my advice as to "what works" and what will be the best solutions for them!
Design from concept through final production, branding of new companies, evolving branding of existing identities, maintaining and advising clients as to how to keep their target market aware and interested,extensive computer graphics software skills, vendor negotiation and relationships, photography and video direction, color consultation, and so on!
(Privately Held; Internet industry)
August 2007 — Present (2 years 4 months)
Designing wearables and household goods, madMara is a online storefront at cafepress.com.
(Graphic Design industry)
1992 — Present (17 years )
Full-service graphic design and photography company specializing in print design, available to consult with other media. Clients range from individuals to companies of all sizes and non-profits. Can take a client from raw ideas and brainstorming concepts through final production of printed materials. Can create new identity and carry through eventual projects or help evolve and maintain existing branding. I prefer to be very interactive with clients who respect the advice of a seasoned professional.
(Privately Held; Internet industry)
March 1990 — Present (19 years 9 months)
Specializing in portrait, still, and product/retail photography, camara photography utilizes black/white, toned, and saturated color to show off companies and people at their finest!
(Public Company; 1001-5000 employees; Financial Services industry)
1997 — 2002 (5 years )
Shared designer between 2 departments in national credit union organization, providing work for in-house areas (conventions, seminars) and commercial needs for member credit union campaigns. Had to juggle deadlines and projects, ready to jump into something whenever necessary. High quality, full color design taken to digital production ready for press. Also worked in other areas in company as needed
(Privately Held; 1-10 employees; Marketing and Advertising industry)
1992 — 1997 (5 years )
Led art department of small but eclectic advertising agency. Clients ranged from car dealerships to retailers to United Way. Award-winning agency produced identities, advertising campaigns, events and promotions, television and radio spots. As lead art director, I was involved in all aspects of that and more, including client presentation, estimating and trafficking jobs, even cartooning! Birth by fire, this job gave me experience in just about all aspects of an ad agency career.
BFA , Visual and Advertising Design , 1988 — 1992
college prep , art, photography, high school! , 1984 — 1988
photography, cooking and eating, sunny days, reading, social networking, logo design, crop circles, sudoku