Derya Demirbuker

Current

• Product Manager at Vodafone Turkey

Past

• Marketing Specialist at Vodafone
• Asst. Product Manager at Fortis Bank

Education

• Dogus Üniversitesi
• Uskudar Fen Lisesi

Recommended

1 person has recommended Derya

Connections

153 connections

Industry

Telecommunications

Derya Demirbuker’s Experience

• Product Manager

  Vodafone Turkey

  (Public Company; VOD; Telecommunications industry)

  June 2008 — Present (1 year 7 months)

  Product Manager (Supporting Products)
  • Responsible for full product management and development of SIM cards, SIM card applications, back-up services and Vodafone360.
  • Responsible for driving revenue generating initiatives from SIM Card value added services. E.g. Dynamic SIM-toolkit, PBB(Vodafone Yedek Rehber) and CallerXchange(Vodafone Kartvizit)etc.
  • Track and report key performance indicators of SIM, its applications and back-up services e.g. Usage/Penetration/ARPU of users.
  • Full financial forecasting and budget control of my products.
  • Develop insights into customer behaviors/segmentation.
  • Approval of Customer Relationship Management campaigns
  • Delivery, coordination and sign off of full product related marketing communications.
  • Drive innovation relating to my products.
  • Participate in Marketing Plan process.
  • Delivery of product roadmap in conjunction with Marketing Plan.
  • Full competitive analysis.

• Marketing Specialist

  Vodafone

  (Public Company; 10,001 or more employees; VOD; Telecommunications industry)

  July 2007 — May 2008 (11 months)

  •Develop campaigns aimed at reducing the churn rate, while remaining within budget and in line with financial objectives.
  •Manage all aspects (development, testing, communications, calendar, profit analysis, approval, implementation and analyses) of the retention and win-back campaigns.
  •Provide financial assumptions to prepare business case of the campaigns and programs and present the campaigns and program evolutions to the senior management team for approval.
  •Participate in the preparation of the quarterly and annual customer base management marketing plan
  •Prepare monthly marketing expenditure forecast for the campaigns and programs related to the position
  •Work closely with the IT, Customer Service, Sales and Finance Teams.
  
  Campaigns:
  Direct Test/Mass Marketing Campaigns for Pre-Paid;
  Zero Top-Up Mass (Retention) 420 k YTL
  Dropper Customers Mass (Retention) 4 Mio YTL
  Top-Up Stimulation Mass (Win-Back) 2,5 Mio YTL
  Top-Up Frequency Mass (Development) 3,5 Mio YTL

• Asst. Product Manager

  Fortis Bank

  (Banking industry)

  April 2005 — July 2007 (2 years 4 months)

  •Assisting in the development of the strategic initiatives for credit card, business card, debit card, standing orders, post-dated payments and other retail banking products,
  •Managing the implementation of product sales strategies,
  •Launching/Managing credit card-related campaigns and keeping track of sales
  •Managing all project activities related to products,
  •Assisting in management of product budget, sales forecast and performance analysis.
  •Coordinating the preparation of marketing/training materials and relations with third parties.
  •Preparing Marketing Plan.
  
  Major Project:
  •Sending automatic SMS/e-mail for post-dated payments
  •Giving standing orders via Ideal Card (Fortis Credit Card)
  •Ideal in Mobile Campaign (free Turkcell Units/Airtime by Ideal Point-loyalty point_ 1 million USD air time in 3 months.)
  •Various Credit Card campaigns like Reference (give reference take extra Ideal Point), Superonline (getting cheap airtime via giving standing order), etc.

Derya Demirbuker’s Education

• Dogus Üniversitesi

  Industrial Engineering (Full Scholarship) 2000 — 2005

• Uskudar Fen Lisesi

  1997 — 2000