Co-Founder and Owner at New Gay Travel Guide and Best Gay Cities.com Online Publishing
Greater Chicago Area
- Current
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- Co-Founder and Owner at Gay Travel and Best Gay Cities.com Online Publishing
- Web 2.0/Social Media Strategist, Coach, Consultant at Business Blogging Consultants.com
- Past
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- Executive Director at Leadership Grand Rapids Grand Rapids Area Chamber of Commerce
- Management Consultant at Employee Assistance Center
- Consultant at Previous Connections
- Education
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- Spring Arbor University
- Eckerd College
- Oakland University
- Michigan State University
- Recommended
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28 people have recommended Derrick - Connections
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500+
connections
- Industry
- Online Media
- Websites
Derrick Sorles’s Summary
Helping you and your business BE FOUND by new prospects via organic, key word search (non-PPC). Generating new revenue online today is all about FINDABILITY through search. Chicago-based consultant and agency (in a virtual world). Web 2.0 / Blogging / New Media business development experts. Specializing in strategic evaluation of your overall marketing strategy and leveraging the right Web 2.0 opportunities to take your business to the next level via key word search and the Internet.
What is your "Web 2.0 Factor" today? Why should you care? How do you exponentially grow it, or even grow it at all? et's talk. Blogs and other Web 2.0 tools are the most misunderstood and under-utilized marketing platforms out there today.
However, like any tool, not much use if you don't know how to use it/them. We coach clients on understanding the marketing potential, limitations, etiquette required, and overall utility of these new Web 2.0 technologies to their business and the importance of a "Web 2.0 Factor," first mover-early adopter advantage and SEO discovery through key word search over their competitors.
Our primary goal is to get clients to Google/Yahoo/MSN Page 1 in an organic search listing (meaning 1-10 search result links--non PPC on page 1) for their most relevant search terms, whatever they may be, like "GAY TRAVEL" or "BEST SUSHI NEW YORK" or "HEALTH WELLNESS EXPERT."
Our consistent success and demonstrated case studies with clients and their new revenue generated from findability and through search is worth a closer look.
It seems almost everyone today doing any sort of marketing and PR is all-of-a-sudden a "blogging and SEO expert organization"...Look behind the transparent, Internet curtain and see what you are truly getting in expertise. We have a history were proud of and happy to share. On the Web, it doesn't only matter how good you are at what you do - its how many people know about it and can find you through key word search.
Derrick Sorles’s Specialties:
Blog Content Creation, Relations and Optimization, Domain Name Strategy, Online Social Networks, Networking and Online Marketing, Online Buzz, Word-of-Mouth and Viral Marketing, Organic SEO, Podcasting and Video Blogging, RSS Feed and Syndication Strategy, Social Media Etiquette, Twittering
Derrick Sorles’s Experience
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Co-Founder and Owner
Gay Travel and Best Gay Cities.com Online Publishing
(Online Media industry)
October 2006 — Present (2 years 10 months)
In 2006, we launched an online gay travel magazine called New Gay Travel Guide.com (set-up in a free blog template format). We love travel, who doesn't. Little did we know within 6 months we would be attracting a couple thousand monthly readers from over 100 countries to our site!
Our sites are dedicated to bringing fun and exciting news and photos and the best-of-the-best, current gay travel information about exciting places and gay events and gay news from around the world. We cover the best of gay travel in all forms: Gay hotels, gay accomodations, gay resorts, gay cities, gay cruises, gay events and gay destinations.
Since the launch of the original site we now have 6 micro-city sites, as well as the newly launched Best Gay Cities.com from around the world. We enjoy thousands of monthly readers now and each month the numbers grow and grow.
We consistently are on page one of Google for GAY TRAVEL, as well as 5000+ other unique keyword combinations! which bring people to our sites in search of the information we provide.
Our online gay travel magazines:
http://www.newgaytravelguide.com
http://www.bestgaycities.com
http://www.bestgaychicago.com
http://www.bestgaynewyork.com
http://www.bestgaypalmsprings.com
http://www.bestgayfortlauderdale.com
http://www.bestgaytoronto.com
http://www.bestgaypuertovallarta.com -
Web 2.0/Social Media Strategist, Coach, Consultant
Business Blogging Consultants.com
(Online Media industry)
June 2003 — Present (6 years 2 months)
Our emphasis is on accelerating new revenue opportunities online for ourselves and clients through our unique combination of Web 2.0 best practices.. With our backgrounds in online publishing, writing, marketing and advertising and PR, we provide cutting edge strategy from ideation through to commercialization for online marketing initiatives that last years beyond their original creation. We deliver organic(non paid placement) keyword search findability (GOOGLE/MSN/YAHOO) to organizations looking to be known as the experts and gurus in their marketplace online. We own over 100 key domain names and publish to 12+ blogs of our own regularly. Our most successful blog sites:
http://www.businessbloggingtips.com
http://www.officiallifebydesign.com
http://www.newgaytravelguide.com
http://www.bestgaychicago.com
http://www.miniatureyorkshireterrier.blogspot.com :-) (This is actually our dog Trixie's site, we just coach her on strategy to maximize her publishing efforts) -
Executive Director
Leadership Grand Rapids Grand Rapids Area Chamber of Commerce
(Professional Training & Coaching industry)
2001 — 2003 (2 years)
Leadership Grand Rapids or LGR (now The Center for Community Leadership) is a program of the Grand Rapids Area Chamber of Commerce since 1985, that develops a diverse network of “Community Trustees” – leaders working for the greater good of the community. I championed 3 mature programs - trained, motivated and developed a small internal staff and engaged over 150 volunteers annually, including an Executive Board, to achieve/exceed goals with limited resources and under tight time constraints. Developed and implemented new program curriculum driving increased corporate sponsorship and program enrollment, moving the programs back into the black. "Derrick Sorles served as our Executive Director with passion and commitment...He made our program stronger through his perspective, enthusiasm, and abilities. Through the efforts of Derrick, his staff and our volunteers, we have created one of the best leadership programs in the country..." - Timothy Reimink, National City Bank, Chair, LGR
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Management Consultant
Employee Assistance Center
(Non-Profit; 11-50 employees; Professional Training & Coaching industry)
1998 — 2001 (3 years)
The Employee Assistance Center is a non-profit, managed behavioral health care firm and employee assistance program (EAP) provider. As a Management Consultant, I was primarily focused on the development of new business revenue by establishing a territory of clients who then were to be serviced and retained. My direct contribution back to clients centered around soft-skill training programs for their employees. Served as a highly visible community trustee in the Grand Rapids Community. Established effective network of personal and professional relationships that were based on common values. Developed reputation in marketplace for delivering dynamic, cutting-edge workshops and seminars.
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Consultant
Previous Connections
(Privately Held; 501-1000 employees; Consumer Services industry)
1987 — 1998 (11 years)
Previous Direct Employment with Innovations in Management, Life Mastery Consultants, Signature Motor Cars, Sealund and Associates, Surgicorp, Medical Dynamics, Carrera and Optyl Eyewear, J. Lewis Cooper Company
Derrick Sorles’s Education
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Spring Arbor University
BA , Organizational Development , 2000 — 2003
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Eckerd College
Undergraduate Studies 1992 — 1994
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Oakland University
Undergraduate Studies 1986 — 1989
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Michigan State University
Undergraduate 1984 — 1985
Additional Information
Derrick Sorles’s Websites:
Derrick Sorles’s Interests:
making a difference, agencies providing shelter to the homeless and feeding the hungry, understanding latest technology applications, bridging high-tech with high-touch, empowering and connecting individuals to resources to be happier and more effective at work, at home, and in the community
Derrick Sorles’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
