Derrick Ross

Current

• Marketing Manager at McDonald's Corporation

Past

• Brand Account Manager at Anheuser-Busch
• Media Planner at Anheuser-Busch
• Market Development Assistant at Saint Louis Cardinals

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Education

• Saint Louis University
• University of Illinois at Urbana-Champaign
• East St. Louis Lincoln High School

• Clark Junior High School

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1 more...

Recommended

7 people have recommended Derrick

Connections

138 connections

Industry

Consumer Goods

Derrick Ross’s Summary

Marketing Executive with 15 years experience developing National and Regional Marketing Strategies for Global Fortune 500 corporations. Knowledgable regarding all facets of Marketing, Advertising, Public Relations, Merchandising, and Media Planning, and Brand Development and Management. Experience managing multiple agencies to achieve positive results: increase marketshare, improve customer awareness and product trial, and increase revenues.

Derrick Ross’s Specialties:

Marketing strategy development, advertising/creative development, media planning, integrated marketing,ethnic marketing, retail/field marketing, public relations, promotions, sports marketing, agency and budget management

Derrick Ross’s Experience

• Marketing Manager

  McDonald's Corporation

  (Public Company; MCD; Restaurants industry)

  August 2000 — Present (9 years 4 months)

  Manage 5 agencies, including Advertising, Media Planning/Buying, Ethnic Marketing, and Public Relations, in the development of Integrated Marketing strategies and tactics to meet sales and transaction goals. Oversee annual budget totaling $29 million. Manage strategic partner relationships: Distribution Center, Franchisee Leadership, Legal, Coca-Cola, Dr. Pepper to achieve sales and transactions goals and objectives. Develop marketing plans incorporating advertising and community relations to expand African-American and Hispanic market and increase customer base.

• Brand Account Manager

  Anheuser-Busch

  (Public Company; BUD; Food & Beverages industry)

  June 1998 — July 2000 (2 years 2 months)

  Managed on-going development of merchandising and apparel to support Brand Marketing and Marketing Communications plans and strategies for various company products and labels, including Bud Light, Michelob Family, Busch Family, Mal Liquors, O'Doul's, Natural Family, New Products, and Corporate Affairs. Member of Integrated Team that developed national ethnic promotions.

• Media Planner

  Anheuser-Busch

  (Public Company; BUD; Food & Beverages industry)

  April 1996 — June 1998 (2 years 3 months)

  Developed and initiated various media strategies for beer brands: Busch Family, Malt Liquors, O'Doul's, and Natural Family. Created outdoor media plan for Busch Brand in 47 markets. Created targeted spot radio media plan for Malt Liquors. Manageged implementation of national television and print media plans and inventory for O'Doul's. Managed communication between Media Planning and other creative and media department to ensure project completion and quality.

• Market Development Assistant

  Saint Louis Cardinals

  (Public Company; 51-200 employees; Sports industry)

  February 1993 — April 1996 (3 years 3 months)

  Coordinated planning, creation, execution, and evaluation of more than 25 in-stadium promotions and events. Scheduled commercials for promotions on local cable, television, and radio affiliates. Prepared media summaries for promotional sponsors. Created scripts for public service announcements, field ceremonies, and promotion drop-ins.

Derrick Ross’s Education

• Saint Louis University

  MBA , Marketing , 1996 — 1999

• University of Illinois at Urbana-Champaign

  BS, Marketing , 1988 — 1992

• East St. Louis Lincoln High School

  1985 — 1988

• Clark Junior High School

Additional Information

Derrick Ross’s Interests:

Marketing Strategy, Integrated Marketing, Ethnic Marketing, Travel, Politics/Current Events, Theater, Music, Movies