Derrick Mathis

Past

Technical Researcher at Kabateck Brown Kellner
Associate Marketing Manager SEO (Consultant) at Walt Disney Internet Group
Web Promoter/SEO Specialist at Shopzilla, Inc

Self-employed writer/researcher at Independent Consulting (Self-employed)
Editorial/Contributing Writer at LA Weekly

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Education

Columbia College Chicago

Recommended

3 people have recommended Derrick

Connections

197 connections

Industry

Law Practice

Websites

Derrick Mathis’s Summary

I have 11 years of experience in content development for print and online publications. I have solid online marketing skills which include advanced technical knowledge, profitable negation skills, as well as SEO practices, viral marketing and Web metrics expertise. Excellent editing, proofreading and research skills; experienced in a broad range of projects including news reporting, print journalism, story and screenplay development, corporate communications, press releases, newsletters, brochures, correspondence, proposals and web site content creation.

I have always maintained a deep interest in the evolution of the internet, emerging new media and the ever growing social networking phenomenon. I'm a solid communicator and excel at developing and maintaining new business relationships.

Derrick Mathis’s Specialties:

Copywriting, proofreading, SEO/SMM/SMO stategies, online community management, viral marketing initiatives, SEO content writing and keyword development skills. Online community building and management, content project management, relationship building, account management, contract negotiations, anchor text development, keyword research, purchasing links.

Derrick Mathis’s Experience

Technical Researcher

Kabateck Brown Kellner

(Law Practice industry)

June 2008 — July 2009 (1 year 2 months)

I'm the in-house blogger for Kabateck Brown Kellner (KBK), a highly successful consumer advocacy law firm. I work with the firm's client development team. I also develop online marketing initiatives for KBK which include Web site creation and social media marketing. It's a fun job. There's not a day that goes by I don't learn something new.

In addition to maintaining the firm's in-house blog and marketing responsibilities, I also conduct investigative research with an emphasis on consumer technology and online business models.
Associate Marketing Manager SEO (Consultant)

Walt Disney Internet Group

(Public Company; 10,001 or more employees; DIS; Internet industry)

February 2008 — April 2008 (3 months)

This contract position entailed implementing SEO fixes, improvements, site analysis and reporting for Disney-owned iParenting web sites. I conducted keyword research and made content and keyword recommendations to achieve SEO ranking and site usability objectives. In addition to these responsibilities I also participated in the development of SMO/SMM strategies for iParenting blog networks, online forums, contests, promotions and web 2.0 communities.
Web Promoter/SEO Specialist

Shopzilla, Inc

(Public Company; 201-500 employees; Internet industry)

March 2007 — November 2007 (9 months)

Conducted key SEO operations at the categorical level including touch point optimization, link building/link partnership development with blogs, forums and online network. Also negotiated contracts and pricing with partner publishers.

Duties included:
Account management of partner publisher sites.
Competitive analysis and SEO reporting.
Content development and content management of off site blogs and web-properties.
Text link harvesting and purchasing.
Web Site Evaluations and Data Collection.
Optimization of existing content for Search Engine Performance
Keyword Research.
Self-employed writer/researcher
Independent Consulting (Self-employed)

(Self-Employed; Myself Only; Writing and Editing industry)

September 2004 — February 2007 (2 years 6 months)

Freelance contributing writer for various print and online publications. During this time I also conducted research and fact checking duties for a private book publisher.
Editorial/Contributing Writer

LA Weekly

(Public Company; 51-200 employees; Newspapers industry)

July 1997 — June 2002 (5 years )

*Conducted interviews. Wrote editorials and feature stories for LA’s premier weekly publication. Regularly contributed previews and reviews of live and recorded music performances.

*Served as columnist for SLUSH, the LA Weekly’s popular nightlife and social column.

*Distinguished as one of the earliest reporters among major local newspapers and publications to write about electronic music and club events on a weekly basis.