Derrick Chiang

Current

• Co-founder, VP of Marketing at WooMeOver.com

Past

• Director of Product Marketing at RemoteNet Corporation
• CEO, Visionary at Derning Solutions (Sole Proprietorship)
• President at Marketing & Strategy Association at the Paul Merage School of Business at UC Irvine

• Brand Marketing at 20th Century Fox Home Entertainment
• Product Marketing at FileNet Corporation
• Senior Designer, Web UI Architect at BizRate.com / Shopzilla

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Education

• University of California, Irvine - The Paul Merage School of Business
• University of California, Los Angeles

Recommended

11 people have recommended Derrick

Connections

438 connections

Industry

Internet

Derrick Chiang’s Summary

Marketing professional with an ambidextrous mind and the ability to think in business, analytics, creative, and technology. Six years of experience leading web design and engineering teams, four years as marketing and branding strategist. Proven success in managing projects through full lifecycle: concept, strategy, development, launch, end of life. Strong creative, organizational, management, interpersonal, and presentation skills.

Derrick Chiang’s Specialties:

Business Plans, Product Management, Product Marketing, Internet Strategy, Branding and Identity Development, Brand Strategy, Advertising, Account Management, Marketing Management, Process Flows, Project Scoping, Competitive Research, Consumer Research, Product Lifecycle Management, Project Management, Web Design, UI Design, Usability, Web Development.

Derrick Chiang’s Experience

• Co-founder, VP of Marketing

  WooMeOver.com

  (Privately Held; 1-10 employees; Internet industry)

  August 2007 — Present (2 years)

  WooMeOver is a Web 2.0 community focused on fashion accessories.
  • Develop and implement strategic and tactical marketing plans.
  • Oversee operational activities and budget of marketing functions.
  • Define organizational structure and recruit talent.
  • Evangelize the company, the products, and the services.

• Director of Product Marketing

  RemoteNet Corporation

  (Privately Held; 11-50 employees; Internet industry)

  July 2006 — March 2007 (9 months)

  - Led the creation and implementation of product-level marketing strategies
  - Created marketing tools and materials to bring vivid clarity to target markets
  - Drove customer-focused requirements analysis and definition to plan and design Web 2.0 products

• CEO, Visionary

  Derning Solutions (Sole Proprietorship)

  (Sole Proprietorship; 11-50 employees; Internet industry)

  October 1999 — June 2006 (6 years 9 months)

  Founded, managed, and operated web design firm working with Southern California client base. Within one year, grew to a full web solutions provider with eight consultants.
  • Increased client list from 2 to 27 clients, increased gross revenue 816%
  • Developed company brand identities and web IT solutions for small-medium sized businesses
  • Designed print marketing, vinyl banners, t-shirts, envelopes, stickers, etc.

• President

  Marketing & Strategy Association at the Paul Merage School of Business at UC Irvine

  (Educational Institution; 201-500 employees; Higher Education industry)

  March 2005 — April 2006 (1 year 2 months)

  - Led team of officers in planning and execution of strategic goals for the largest association at the business school.
  - Dedicated to the professional development of students interested in careers in all facets of marketing including brand & product management, research, promotions, public relations, advertising in addition to all strategic applications of marketing.
  - Increased awareness in the corporate and academic communities of the quality of Merage marketing and strategy students.
  - Promoted and developed Merage as an incubator of marketing and strategy talent.
  - Strengthened relationships with alumni in various fields of marketing.

• Brand Marketing

  20th Century Fox Home Entertainment

  (Public Company; 10,001 or more employees; Media Production industry)

  June 2005 — August 2005 (3 months)

  A daughter company of News Corporation; handled the production, sales, and international distribution of the DVD catalog, providing over 30% revenue contribution in 2004.
  • Worked closely with Director of Marketing, collaborated with international regional managers
  • Developed key brand strategies and promotional planning for DVD releases and multi-product packs
  • Wrote marketing plans for DVD releases, based on consumer targets defined by market research

• Product Marketing

  FileNet Corporation

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  February 2005 — June 2005 (5 months)

  Leading provider of Enterprise Content Management (ECM) software to over 4,000 companies across several industries, and 75% of the Fortune 100 companies.
  • Recruited by Director of Product Marketing to implement company-wide product lifecycle initiative
  • Created new business process flow maps to enable executives to re-organize departments
  • Project drastically reduced costs, manual overhead, time-to-market; increased revenue, market share

• Senior Designer, Web UI Architect

  BizRate.com / Shopzilla

  (Privately Held; 201-500 employees; Internet industry)

  July 1999 — October 2001 (2 years 4 months)

  The leading ecommerce shopping portal, recently acquired by E.W. Scripps.
  • Designed websites that grew market position from #12 to #1 ranked shopping portal
  • Managed production teams to create website production systems, improving launch cycle by 12%
  • Worked directly with brand manager to design targeted email marketing program

Derrick Chiang’s Education

• University of California, Irvine - The Paul Merage School of Business

  MBA , Marketing, Strategy, Brand Management , 2004 — 2006

  Activities and Societies:

  President - Marketing and Strategy Association
  VP of IT - Entertainment Media Club

• University of California, Los Angeles

  B.S. , Economics, Business , 1994 — 2003

  Activities and Societies:

  President and Founder - Bruin Motorcycle Association
  Activity Coordinator - American Chinese Association

Additional Information

Derrick Chiang’s Honors:

- 1st Place Award in Advanced Marketing Simulation Challenge at the Paul Merage School of Business
- 1st Place Award for best student organization as President of Marketing and Strategy Association
- Taught PowerPoint Workshop to MBA students, faculty, and professionals. Received rave reviews.

Derrick Chiang’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch