Dermid J. Eagen

Current

Director, Sales and Marketing at Water SolutionZ International

Past

Director, Channel Marketing (contract) at GN Netcom
Director, Marketing at Culligan International
Management Director at Davidson Marketing

V.P. Account Director at J. Walter Thompson Chicago

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Education

Golden Gate University
San Jose State University

Recommended

1 person has recommended Dermid J.

Connections

71 connections

Industry

Marketing and Advertising

Websites

Dermid J. Eagen’s Summary

Professional emphasis on strategic sales support initiatives via director-level corporate marketing positions and agency management (J. Walter Thompson). Experienced with industry-leading global brands in competitive sectors such as telecom, CPG, food & beverage, consumer durables and consumer electronics. Reputation for putting the "go" in go-to-market sales strategies.

Dermid J. Eagen’s Specialties:

Accomplished in developing smart, lean and sustainable programs that support sales colleagues. Sales planning skills include CRM, MDF (co-op), training and sales rep incentive programs. Digital sales support skills include web advertising, sponsored search, mobile platform, email marketing, online lead genertion and blog & podcast sponsorship.

Dermid J. Eagen’s Experience

Director, Sales and Marketing

Water SolutionZ International

(Facilities Services industry)

October 2005 — Present (3 years 10 months)

Responsible for sales strategy and execution in support of core business units: Residential Filtration (consumer) and Industrial & Government Water Treatment (B2B). Initiate, develop and deliver integrated (online and offline) marketing services to network of independent sales agents and inside direct sales team.
Director, Channel Marketing (contract)

GN Netcom

(Public Company; GN; Telecommunications industry)

October 2006 — September 2008 (2 years)

Developed consumer and trade sales support programs of GN/Netcom’s Jabra brand of Bluetooth headsets for key national accounts. Initiated sales planning, sell-in, sell-through and retention programs for new product launches impacting national CE retailers (Best Buy, Circuit City), telecom carriers (Verizon, AT&T, Sprint), mass merchandisers (Wal-Mart, Target) and office supply retailers (Office Depot, Staples). Managed co-op MDF budgets with execution in digital media (web, mobile, search, blog, podcast), traditional media (print and broadcast), in-store merchandising and sales training programs.
Director, Marketing

Culligan International

(Privately Held; 1001-5000 employees; Consumer Goods industry)

April 1998 — March 2005 (7 years)

Multinational brand leader with ISO9001 certification in the water treatment industry. Responsible for market segmentation analysis, CRM, brand strategy, retail channel management and sales tools for network of independent and company-owned sales reps. Sales support included online lead generation, in-store promotion, co-op advertising, product launches and sales training for residential, commercial and industrial sectors.
Management Director

Davidson Marketing

(Consumer Services industry)

March 1996 — February 1998 (2 years)

Responsible for strategic and executional sales promotion programs supporting key brands such as Kellogg, Rayovac, Cracker Jack and Britannica Online. Devised national promotional programs using consumer and B2B sales tactics such as sweepstakes, website promotions, tie-ins, premiums, rebates, in-store displays and direct mail.
V.P. Account Director

J. Walter Thompson Chicago

(Public Company; WPP; Marketing and Advertising industry)

July 1984 — February 1996 (11 years 8 months)

Responsibilities include account direction, strategy development, advertising strategy, P&L accountability and leadership for client & staff. Accounts included: Kellogg, Kraft, Gerber, Motorola, Hewlett-Packard, Burger King, Miller Brewing, Northern Telecom and Sherwin-Williams.

Additional Information

Dermid J. Eagen’s Websites:

Dermid J. Eagen’s Interests:

1) Smart, creative use of "challenged" sales budgets 2) building sales support programs to meet the needs of multiple accounts 3) arming field sales reps with content-rich extranet sites

Dermid J. Eagen’s Groups:

American Marketing Association, Business Marketing Association, Water Quality Association, Executive Service Corps, Retail Executive Development Program (Macy's), Marketing ShortList (consulting)