Derek Showerman

Current

Director Of Social Media & Senior Consultant at Authority Domains Inc.

Past

TBA at Sokolove Law LLC (Sole Proprietorship)
Community Consultant at mZinga
Senior Account Executive & Community Manager at Shared Insights

Account Executive at DCI
Owner at Website
Sales Representative at WXXK, WGXL, WTSL, WVRR

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3 more...

Education

Lyndon State College

Recommended

24 people have recommended Derek

Connections

500+ connections

Industry

Information Technology and Services

Websites

Derek Showerman’s Summary

My passion is strategizing and executing on an action plan around the use of Social Networking in relation to hardened business objectives. My professional career today began when I owned and ran a music website. I utilized "Web2.0" tools before they were utilized in the business world. The results:

We averaged 1MM unique visitors a months and rated at 157,251 in the world at Alexa.com in 2004

Since then I have worked for Shared Insights, Mzinga & Authority Domains. My goal is to continue to use the knowledge I have gained to help customers and business constituents derive true value and benefits from their community and Social Meida ventures.

Derek Showerman’s Specialties:

Social Networking, Online Business Communities, Viral Marketing, Community Mapping & Monetization, Brand Loyalty,Thought Leadership, Lead Generation, Social Networking ROI, Online Marketing, Conference & Event Strategy Community integration.

Derek Showerman’s Experience

Director Of Social Media & Senior Consultant

Authority Domains Inc.

(Privately Held; Marketing and Advertising industry)

February 2009 — Present (11 months)

• Map the use of Social Networking to the business objectives of Global 2000 Authority Domains customers
• Enabling a Social Media presence for Authority Domains around Social Media Consulting, SEO Optimization & Link Building.
• Design and execute launch strategy on three Social Media Consulting solutions, designed for Small, Mid-Level and Enterprise level businesses.
• Provide clients with community best practices related to content development, event programming, online facilitation, member outreach, and business objectives
• Responsible for the creation of Social Media workshops and training based on client need, budget and time-line
• Cultivate and drive new sales opportunities with new and existing Authority Domains customers
• Execute a clear business plan based on budget, client acquisition and marketing plan.
• Provide valuable content to the marketplace to drive interactions about the Authority Domains product lines.
• Continue to be a Social Media "thought leader".
TBA
Sokolove Law LLC (Sole Proprietorship)

(Sole Proprietorship; Legal Services industry)

2009 — 2009 (less than a year)
Community Consultant

mZinga

(Privately Held; Computer Software industry)

2007 — January 2009 (2 years )

• Map the use of Social Networking to the business objectives of Global 2000 Mzinga customers
• Manage community clients such as: TIAA-CREF, Disney, Martha Stewart, Bersin & Associates, DTCC, WebEx/Cisco, Ciena & QuickArrow, Lifescripts, totaling over $1M in revenue annually
• Design and execute launch strategy and ongoing client community initiatives
• Provide clients with community best practices related to content development, event programming, online facilitation, member outreach, and business objectives
• Responsible for growing existing social communities participation by over 35% on average
• Cultivate and drive new sales opportunities with new and existing Mzinga customers
• Share lessons learned in hosted communities with the Mzinga professional networks team
• Provide strategic consulting & assessment services for non-Mzinga customers around community recruitment, engagement and development
• Train new Mzinga employees on how to map social networking strategy
Senior Account Executive & Community Manager

Shared Insights

(Privately Held; 11-50 employees; Information Technology and Services industry)

2005 — 2007 (2 years )

• Achieved status as #1 sales executive in department generating nearly $2M in sales with existing and new accounts
• Managed many of our Fortune 500 relationships including Abbott Labs, Cisco Systems, Bank of America, JP Morgan Chase
• Responsible for building 500+ member social networking communities around job functions, topics of interest, and events
• Established future accounts while meeting current sales quotas
• Hand selected to participate on product definitions and packaging team
• Managed one of Shared Insights premier conference communities for Enterprise Architects
Account Executive

DCI

(Privately Held; 51-200 employees; Information Technology and Services industry)

November 1999 — April 2005 (5 years 6 months)

• Exceeded sales quota of $1.5 MM in revenue for six straight years
• Built new conferences alongside new business team responsible for making markets for buyers and sellers to interact
• Sold group and individual passes to conferences, seminars, and elearning courses
• Established a list of repeat IT conference customers while establishing new relationships as part of the hunter team
• Consulted on filling conference, community, and elearning short comings based on customer feedback
• Targeted and engaged new IT conference opportunities
Owner

Website

(Music industry)

1997 — 2005 (8 years )

• Owned a music website devoted to unbiased promotion of artists reviews, label promotions, and concert events.
• Averaged 1MM unique visitors a months and with significant positioning on Alexa.com in 2004
• Utilized “Web2.0” tools to drive organic interactions and facilitate website exposure.
• Directed content, marketing, editing, and public relations strategy and processes
• Developed Two compact discs as well as organized numerous benefit concerts for many of the hottest acts in rock-n-roll
Sales Representative

WXXK, WGXL, WTSL, WVRR

(Broadcast Media industry)

1997 — 1999 (2 years )

• Account Executive responsible for $250,000 first year revenue( Radio Advertising)
• Developed a marketing campaign for Loves Bedding that increased revenue 40%.
• Wrote and produced radio advertisements for the local Coke and Budweiser distributors.

Derek Showerman’s Education

Lyndon State College

Bachelors Degree in Communications , Radio, Journalism , 1993 — 1997

Worked with the school on setting up and email system. They initially felt email would be a fad.

Activities and Societies:

WWLR Music Director, Security Supervisor

Additional Information

Derek Showerman’s Websites:

Derek Showerman’s Interests:

I am interested in the emerging community marketplace. In talking with customer and peers I have come to my own conclusion that the future of business lies within social business communities. If businesses do not embrace this means to acquire customer knowledge and build a direct line to the consumer, they will not compete in their marketplace.

Derek Showerman’s Groups:

Community Consultant for:TIAA-CREF, Disney, Martha Stewart, Bersin & Associates, DTCC, WebEx, cMarket, TheGathering2.0, Catalyze (iRise) & Upromise

Affiliations: LinkedIn, Facebook, We Are Smarter Than Me, Social Media Club of Boston, Boston Food Bank, Toys For Tots, Relay For Life

Thought Leadership: We Are Smarter Than Me Founding Community Team Member - 1st Business book written by communities using wiki technology - Named the #6 Best Business book of 2007 by Amazon.com

Professional Skills: Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Adobe Photoshop, Basic HTML, Twitter, Salesforce.com, Netsuite, Onyx, Webex, Citrix, and much more…