Derek Rogerson

Current

• Director of Content, Strategy and Web Operations at Business Advisory Services
• Content, Strategy and Management Consulting at derekrogerson.com (Sole Proprietorship)

Past

• Content Director and Marketing Strategist at Global Ad Agency (Bangkok)
• Visiting Professor of Business Administration at Keuka College of New York
• Business Development and Content Manager at Aircraft Marketing, Ltd.

• Web Content Manager at Next50.com (DWC Web Corp)
• Content Acquisitions Team Leader at EarthWeb
• Content Manager at In The Spotlight
• Researcher and Analyst at Aspen Media and Market Research

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4 more...

Education

• University of Toronto
• Naropa University
• University of Toronto - University College

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Recommended

2 people have recommended Derek

Connections

36 connections

Industry

Online Media

Websites

• Strategy and New Media Consult

Derek Rogerson’s Summary

Derek Rogerson is a cross-functional strategy leader who manages successful customer experiences.

* Team leader and manager of all lifecycles
* Strategic manager who finds new opportunity
* Passionate commitment to users and quality
* Big picture understanding and tactical execution
* Team-oriented and adept at winning strategy buy-in
* Manages customer engagement and behavior

Derek Rogerson’s Specialties:

Requirements, Planning, Strategy, Analysis, UI and Interaction Design, UX, Hand-coded XHTML and CSS, Usability, IA, Analytics, SEO, SEM, PPC, Digital Media, Podcast, Blog, Social Communities, RSS, API, Mashups, Widgets, Web 2.0, Photoshop, Flash, Windows, Office, PowerPoint, Visio, XML, JavaScript, AJAX, SQL, Perl, PHP, ASP, DNS, Apache, Windows, Unix

Derek Rogerson’s Experience

• Director of Content, Strategy and Web Operations

  Business Advisory Services

  (Partnership; 11-50 employees; Online Media industry)

  May 2006 — Present (3 years 7 months)

  Providing online strategy and implementation for start-up Web 2.0 clients. Consultancy and outsourcing.

• Content, Strategy and Management Consulting

  derekrogerson.com (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Online Media industry)

  August 2000 — Present (9 years 4 months)

  Intelligent content/lifecycle implementation. Online visibility. Providing industry knowledge to start-ups.

• Content Director and Marketing Strategist

  Global Ad Agency (Bangkok)

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 2006 — May 2006 (5 months)

  33% revenue increase after my global UI redesign. Developed company’s metrics, analytics, workflow.

• Visiting Professor of Business Administration

  Keuka College of New York

  (Privately Held; 51-200 employees; Professional Training & Coaching industry)

  January 2005 — August 2005 (8 months)

  Devised, developed, and delivered cross-cultural academic degree program in cooperation with US college.

• Business Development and Content Manager

  Aircraft Marketing, Ltd.

  (Privately Held; 1-10 employees; Airlines/Aviation industry)

  September 2003 — November 2003 (3 months)

  Improved trend-tracking and streamlined contact development for luxury aircraft broker. New workflow.

• Web Content Manager

  Next50.com (DWC Web Corp)

  (Privately Held; 11-50 employees; Online Media industry)

  September 2000 — July 2001 (11 months)

  Designed, developed and implemented online community and content. Competed with major Web portals.

• Content Acquisitions Team Leader

  EarthWeb

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  August 1999 — January 2000 (6 months)

  Organized and managed comprehensive online subscription library. Arranged content licensing and legal.

• Content Manager

  In The Spotlight

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  October 1998 — August 1999 (11 months)

  Doubled company sales with my new strategy! Dramatically improved lead generation with my new CMS.

• Researcher and Analyst

  Aspen Media and Market Research

  (Privately Held; 51-200 employees; Market Research industry)

  June 1996 — January 1998 (1 year 8 months)

  Began my strategic marketing career in brand awareness measurement using CATI and ACS-Query.

Derek Rogerson’s Education

• University of Toronto

  Continuing Education , Web Usability and Evaluation , 2002 — 2002

  Faculty of Information, Pass with Distinction

• Naropa University

  MFA , Writing and Poetics , 1996 — 1998

  Activities and Societies:

  Hot Wheel Editor-in-Chief, Bombay Gin, Outreach (New Vista High School)

• University of Toronto - University College

  BA , English Specialist with Social Psychology , 1990 — 1996

  Activities and Societies:

  University College Rugby, Hart House, Hart House Review, Whitney Hall (Ferguson House), Frosh Leader

Additional Information

Derek Rogerson’s Websites:

• Strategy and New Media Consult

Derek Rogerson’s Interests:

Trend Watching, Social Buzz, New Technology, Business, Astronomy, Ancient History, Theology, Poetry and Poetics, NHL, Guitar Playing

Derek Rogerson’s Groups:

Toronto Region's special interest group on Computer-Human Interaction (ToRCHI) -- a local chapter of the ACM's special interest group on Computer-Human Interaction (SIGCHI).

Derek Rogerson’s Honors:

2005 Certificate of Appointment as Professor of Business Administration

Derek Rogerson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch