Derek Chew

Current

Director, SEO at PriceGrabber.com

Past

Sr. Manager, SEO - Yahoo Network Division (YND) at Yahoo! Inc.
Manager, Search at Organic Inc.
Sr. Web Analyst at Organic Inc.

Founder at SEODrive Inc.
Project Manager at NetGeneration Inc.
Sr. Developer at Diamond Bullet Design

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3 more...

Education

Univeristy of Phoenix
Indiana University Bloomington
KDU

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Recommended

19 people have recommended Derek

Connections

199 connections

Industry

Internet

Websites

Derek Chew’s Summary

Always keeping up and learning about search - it's a never ending journey that I enjoy being on.

I've had my own search company, worked for an agency, spent one year at Yahoo! and now traversing my way through the world of online shopping.

Derek Chew’s Specialties:

Web traffic analysis, search engine optimization, paid search management, project management, strategic planning, search marketing.

Derek Chew’s Experience

Director, SEO

PriceGrabber.com

(Public Company; EXPN.L; Internet industry)

May 2008 — Present (1 year 3 months)

Manage day-to-day SEO operations, develop and execute SEO strategies, finding new ideas to improve search engine traffic acquisition through measurable and scalable initiatives.

Interact and collaborate with teams from business development, engineering, QA for search, marketing, product development, business analytics, project management, design and taxonomy/content strategy to increase overall site performance.
Sr. Manager, SEO - Yahoo Network Division (YND)

Yahoo! Inc.

(Public Company; YHOO; Internet industry)

May 2007 — May 2008 (1 year 1 month)

Create SEO strategy and guidelines for the newly launched Yahoo's women lifestyles hub - shine.yahoo.com - check it out!

Oversee SEO Program and Strategy for Yahoo's News and Info properties. This includes Yahoo! News, Finance, Sports, Fantasy Sports, Health and Tech.

Increase search engine traffic for Yahoo! property sites between 30% - 150%.

Develop SEO standards and guidelines for Yahoo! properties.

Provide SEO consulting and traffic acquisition strategies to increase performance, improve user accessibility and usability.

Central source for SEO recommendations for properties I manage.

Absolutely head over heels with SEO! :)
Manager, Search

Organic Inc.

(Public Company; 201-500 employees; OMC; Internet industry)

February 2007 — May 2007 (4 months)

Build SEO standards and process for agency leading brands like Chrysler, Jeep, Dodge, Coach, Geek Squad and Bank of America.

Worked with sister agencies (PhD and BBDO) to manage clients' SEO strategy.

Provided SEO training to media teams.

Worked closely with analytic managers to make data-driven decisions on SEO implementations.
Sr. Web Analyst

Organic Inc.

(Public Company; 201-500 employees; Internet industry)

September 2006 — February 2007 (6 months)

Search Engine Optimization Process Development for DCX, Opportunity Recommendations for Search Channels, Boost Brand Visibility.

Serve a critical hybrid role - strategy, analytics, search and measurement.
Founder

SEODrive Inc.

(Internet industry)

December 2003 — October 2006 (2 years 11 months)

Develop client relationships, manage team of search marketers, copywriters, and engineers.

Strategic consulting for online business targets.

Advising business owners on search marketing and website optimization to increase ROI and site performance.

Acted as web marketing manager for several clients, managing 1.5 million dollar marketing campaign for paid search. Created A/B testing of landing pages, deployment of keyword targeting, performed web analysis with WebTrends to coordinate changes in creative, text ads and campaign targeting.
Project Manager

NetGeneration Inc.

(Privately Held; 11-50 employees; Internet industry)

January 2002 — October 2003 (1 year 10 months)

Managed a team 8 - developers, designers, search engine optimizers. Managed client relationship, draft marketing plans, determine budgets and resources, and coordinate strategy planning.
Sr. Developer

Diamond Bullet Design

(Privately Held; 11-50 employees; Internet industry)

May 2000 — August 2002 (2 years 4 months)

Created intranet to store company training documents, profiles and project tracking.

Implemented custom template for the State of Kansas web portal using Perl, with emphasis on web usability and optimization.

Derek Chew’s Education

Univeristy of Phoenix

MBA , Marketing , 2003 — 2005
Indiana University Bloomington

1996 — 2000

My college years was one of the most exciting times in my life. Took the opportunity to expand my network of friends and learn about what not to do in the real world :)
KDU

1992 — 1996