Digital & social media, youth culture, media & marketing, ed tech + strategy
Greater Los Angeles Area
- Current
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- VP, Digital Media at The Highway Girl
- Advisory Board, Educational Media at The Digital Alliance Foundation
- Digital & Social Media | Technologist | Youth Culture & Marketing | Digital Strategist at Barking Robot Media
- Past
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- Columnist at Didactics World
- Advisory Board, Education at YackPack
- Sr. Educational Technologist/ Program Manager at Yahoo!
- Instructor, Learning and Social Technologies at Pepperdine University
- Co-Founder/ Vice President at PeoplePEO
- Education
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- University of San Francisco
- Pepperdine University
- University of Utah
- Brigham Young University
- Recommended
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12 people have recommended Derek E. - Connections
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- Industry
- Online Media
- Websites
Derek E. Baird’s Summary
Derek E. Baird, M.A. is a technologist and author specializing in digital & social media, educational technology/media, youth marketing and digital strategy. He consults with clients in both the U.S. and international markets.
His book chapter on social media & youth culture will be published in The International Handbook of Research on New Media Literacy in mid-2009.
Derek E. Baird’s Specialties:
Product/Project/Program Management,
Consumer Research Marketing,
Social Media Product Development,
Product Marketing Management,
Social Media Integration/SMO,
Online Community/Blogger/InfluencerOutreach,
Educational Technology (eLearning, mobileLearning, instructional design),
Digital Media Strategy,
Digital Content,
Youth Marketing & Media (virtual worlds, social networking, edutainment, youth marketing, youth culture),
Edumedia Marketing
Consumer Web,
Digital Content
Derek E. Baird’s Experience
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VP, Digital Media
The Highway Girl
(Online Media industry)
September 2008 — Present (1 year 3 months)
Digital Entertainment | Social & Digital Media | Content Management
* Strategy: Digital content (tv/digital music/web video) & social media strategy, content development, social marketing, digital content syndication (music/video/tv), content/product/project development & management. Propose recommendations and execute strategy to leverage social media platforms to drive traffic and increase awareness within a new audience.
* Digital Media, Strategic & Content Partnerships: Establish, maintain & foster partnerships with media, digital content & other third party partners across the entertainment, music, technology, social media & digital media publishing industries.
* Marketing: Establish & maintain social/digital/Word of Mouth marketing channels (YouTube, Vimeo, Twitter, Facebook, Blogger/Community/ Influencer Outreach).
* Digital Content: Editorial, Management, Online Producer (online video, cable tv, podcasts, print, broadcast tv, web).
* Social Media/Marketing: Lead content development and management of social media programs and implementation of new digital functionality across emerging media platforms (e.g. Facebook, Twitter, YouTube, etc.). -
Advisory Board, Educational Media
The Digital Alliance Foundation
(Non-Profit Organization Management industry)
2007 — Present (2 years )
The Digital Alliance Foundation is a not-for-profit humanitarian organization dedicated to the acceleration of distributing educational information and communication technology (ICT) knowledge and skills to marginalized groups around the globe.
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Digital & Social Media | Technologist | Youth Culture & Marketing | Digital Strategist
Barking Robot Media
(Online Media industry)
1996 — Present (13 years )
I consult with organizations to develop, create, integrate and market multi-platform digital media (web, tv & mobile) experiences & branded digital content focused on the education, digital media/web, entertainment and non-profit sectors.
I also lead content development, manage brand social media programs and implementation of new digital functionality across emerging media platforms (e.g. Facebook, Twitter, YouTube, etc.). Blog: www.debaird.net
Current Project: Knowledge Essentials Media
* Manage overall execution, strategy and redesign of KnowledgeEssentials.com & additional TBA consumer web product(s). Est Launch: Dec 2009;
*Manage cross-functional team (marketing, design and web development);
*Author product requirements, marketing plan, guided market analysis, competitive analysis, product roadmap (features, usability);
*Establish digital media & content partnerships (Currently in negotiations with several major TBA digital media content, syndication, broadcast TV, publishing companies);
*Digital Content (Editorial, Management, Producer): video, cable tv, podcasts, print, broadcast tv, web; content programming & partnerships.
*Establish & maintain social marketing channels (YouTube, Vimeo, Twitter, Facebook, Blogger/Community/Influencer Outreach)
Recent clients include: Yahoo!, The Museum of Tolerance at the Simon Wiesenthal Center, The National College of Ireland, Stone Yamashita Partners, The Digital Alliance, PBWiki, Pearson, Kia Motors America, Yahoo! Southeast Asia, SMtv Music, CBS and Knowledge Essentials Media. -
Columnist
Didactics World
(E-Learning industry)
2007 — June 2009 (2 years )
Contributor to Didactics World, a leading digital media publication in the Middle East and India.
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Advisory Board, Education
YackPack
(Privately Held; Internet industry)
2006 — June 2009 (3 years )
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Sr. Educational Technologist/ Program Manager
Yahoo!
(Public Company; YHOO; Internet industry)
2005 — May 2008 (3 years )
* As a consultant, I provided digital/social media & youth product strategy for the Yahoo! Digital Media Youth Initiative & Yahoo! Teachers (a social networking product), focused on promoting the Yahoo! brand, social media, online communities, digital entertainment & youth oriented digital content from Yahoo! network as well as other digital content partners.
* As part of the product team, I conducted national user-experience design testing/focus group events with consumers, prepared market research, helped define product features, coordinated with Yahoo! Customer Care to resolve consumer issues & worked with engineering team to improve the Yahoo! Teachers & Gobbler (web app) products.
* Co-designed Yahoo! For Teachers, a social networking community for educators. Helped define product features, strategy & overall roadmap.
* I led a series of national Yahoo! workshops focused on teaching educators how to integrate social/new media technologies (Flickr, Yahoo! Search, Delicious, UGC, Twitter, Wordpress, Yahoo! Groups) into their classroom.
* Responsible for establishing, maintaining and implementing high profile strategic digital content & media partnerships, and establishing new partnerships that were ideologically diverse.
* Presented at several digital media events including the National Science Digital Library Conference, the Anti-Defamation League Conference on Cyberbullying & the 2007 American Federation of Teachers Conference.
*Establish & maintain social/digital/word of mouth marketing channels (YouTube, Vimeo, Twitter, Facebook, Blogger/Community/Influencer Outreach)
*Digital Content Management: User-generated content, copyright, creative commons, Flickr integration & Fair Use Copyright issues. -
Instructor, Learning and Social Technologies
Pepperdine University
(Educational Institution; Higher Education industry)
August 2003 — August 2004 (1 year 1 month)
As an adjunct in the Graduate School of Education & Psychology (GSEP) my role was to teach educators how to integrate social media & digital learning technology into their curriculum.
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Co-Founder/ Vice President
PeoplePEO
(Information Technology and Services industry)
2001 — 2004 (3 years )
* In charge of product features/roadmap, marketing, web strategy and strategic partnerships.
* Provided web-based HR and eLearning services for small to large companies.
* Clients included Wordperfect, Corel, Nestlé, Salt Lake Olympic Committee (SLOC), NuSkin & Novell.
* Managed team of vendors and employees, including 10 direct reports.
Derek E. Baird’s Education
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University of San Francisco
Graduate Certificate , Interactive Marketing , 2009
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Pepperdine University
MA , Educational Technology , 2002 — 2003
Emphasis: Social Psychology, Digital Media, UX & Social Computing
- Activities and Societies:
- Magna Cum Laude (GPA 3.9)
Phi Delta Kappa Professional Education Honor Society (Pepperdine University Chapter)
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University of Utah
Certificate , Project Management , 2001
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Brigham Young University
BA , American Studies, Sociology, Media Studies , 1989 — 1994
Additional Information
Derek E. Baird’s Websites:
Derek E. Baird’s Interests:
eLearning, mLearning, instructional design, youth media, mobile technology, user-generated content, social networking, social media, learning 2.0, open source education, OER, youth marketing, youth media, community development, social marketing
Derek E. Baird’s Groups:
Volunteer, San Diego Youth Leadership Conferences, K12 Online Conference 2007, British Educational Communication and Technology Agency, International Society for Technology in Education, American Sociology Association/Social Computing Chapter, Association of Internet Researchers,
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Yahoo! alumni -
ThoseinMedia -
Instructional Designers -
Yahoo Employees -
Mobile Content -
Social Media Mafia -
Tweeple -
New Music Industry -
Media & Entertainment Professionals -
Adaptive Path -
Children and Youth Marketing -
Youth Marketing Professionals Group -
"Kids Safety in the Digital Worlds" Network -
Ypulse Networking For Youth Media & Marketing Professionals -
Creative Commons -
VirtualWorlds -
Online Community Manager -
Social Media Professionals Association -
Mktg web 2.0 in .edu -
Interactive Marketing Experts -
Digital and Screen Literacy for Children -
SIME -
Social Entertainment Professionals -
Kids Entertainment Group
Derek E. Baird’s Honors:
SELECTED PUBLICATIONS
Baird, D. & Fisher, M. (2008). Social Media, Gen Y and Digital Learning Styles. Handbook of Research on New Media Literacy. Idea Publishing.
Fisher, M. & Baird, D. (2007). Utilizing Mobile Technology for Active Exploration, Collaboration, & Assessment in Higher Education. Journal of Education Technology Systems.
Baird, D. & Fisher, M. (2006). Utilizing Social Media to Support "Always On" Learning Styles. Journal of Education Technology Systems.
Fisher, M. & Baird, D. (2005). Online Learning Design that Fosters Student Support, Self-Regulation, and Retention. Campus-Wide Information Systems: The International Journal of Information and Learning Technology. London, U.K.
SELECTED PRESENTATIONS
Baird, D. (2007). Demystifying The Lives Of Gen Y. Anti-Defamation League CyberSafety Conference.
Baird, D. (2007). Web 2.0 Content Cook-off. National Science Digital Library (NSDL) Conference. Panel Discussion & Presentation. Annual Conference.
Derek E. Baird’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
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- getting back in touch
