Jay Casper

Current

Director of Marketing at Heritage College
Owner at SlopeTracker

Past

Marketing Manager at Qwest Communications
Marketing Manager at US West
Director of Marketing at Netsource

Director of Marketing at WorldxChange Communications
Naval Aviator at US Navy
Waiter at Willow Creek Country Club

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3 more...

Education

University of Utah

Recommended

16 people have recommended Jay

Connections

156 connections

Industry

Marketing and Advertising

Websites

Jay Casper’s Summary

Marketing Professional with 1.5 decades of experience in strategic direct marketing.

I view marketing as more science than art. I'm far more interested in direct response marketing than in branding. I employ a methodical, disciplined approach that is always driven by the bottom line.

It starts with an idea - driven by strategic company needs. I believe in testing ideas at the smallest feasible scale, followed by careful measurement. Test, measure, refine, scale, repeat.

Over the last 5 years, I've gravitated to web marketing. Search marketing has become, by far, the most cost-effective advertising channel in the history of the planet. From a marketer's perspective it's the holy grail because your market self-identifies. It's a dream come true when your market tells you (by the keywords they search for) that they are looking for what you are selling.

For more on my marketing philosophy and experience, visit www.jaycasper.net.

Jay Casper’s Specialties:

web marketing, search marketing, seo, search engine optimization, search engine strategy, keword management, multivariate testing, direct marketing, direct response marketing, telecommunications marketing, education marketing, college marketing, direct mail marketing, pay per click, pay per action, google rankings

Jay Casper’s Experience

Director of Marketing

Heritage College

(Privately Held; 201-500 employees; Higher Education industry)

July 2004 — Present (5 years 5 months)

Search Marketing and Web Marketing specialist. Search Engine Optimization (SEO) and Pay-Per-Click marketing for the company's web sites. Responsible for driving career college enrollments through Internet marketing and other advertising channels.

Heritage College and Heritage Institute offer career training for adult students. Our schools focus on allied health career paths. Our campuses are located in Denver, CO; Oklahoma City, OK; Kansas City, MO; Jacksonville, FL; Wichita, KS; Ft. Myers, FL; and Manassas, VA. Our campuses function as massage schools, x-ray medical technician schools, medical assistant schools, esthetician schools, personal trainer schools, cosmetology schools, pharmacy technician schools, and surgical tech schools.
Owner

SlopeTracker

(Privately Held; 1-10 employees; Computer Software industry)

January 2002 — Present (7 years 11 months)

GPS Tracking Service for Skiers.
Marketing Manager

Qwest Communications

(Public Company; Computer Software industry)

1999 — 2002 (3 years )
Marketing Manager

US West

(Public Company; Computer Software industry)

September 1999 — July 2000 (11 months)
Director of Marketing

Netsource

(Privately Held; 11-50 employees; Information Technology and Services industry)

February 1997 — February 1998 (1 year 1 month)

Director of Marketing, specializing in consumer telephony.
Director of Marketing

WorldxChange Communications

(Privately Held; 201-500 employees; Telecommunications industry)

September 1994 — January 1997 (2 years 5 months)
Naval Aviator

US Navy

(Government Agency; 10,001 or more employees; USN; Military industry)

July 1988 — September 1994 (6 years 3 months)

SH-60F/H Seahawk pilot. HS-6. HT-8. VT-27. I joined through AOCS immediately after graduating from the University of Utah. I attended flight school in Milton, FL and Corpus Christi, TX. After I got my wings, I joined HS-6 in San Diego, CA and served on two WESTPAC cruises, which included operations in Somalia and Operation Desert Storm.
Waiter

Willow Creek Country Club

(Privately Held; 51-200 employees; Leisure, Travel & Tourism industry)

June 1980 — June 1987 (7 years 1 month)

I worked my way through High School and College at Willow Creek Country Club. It may have been the most fun I ever had at a job.