
Entrepreneur, Author and Director of Data Insights at Yahoo!
Greater New York City Area

Entrepreneur, Author and Director of Data Insights at Yahoo!
Greater New York City Area
I have worked in the Analytics, Optimization and Online Marketing industry since 1996 and produced a number of company exits as an Entrepreneur.
Growing data driven companies! – typically with a focus on online offerings such as: Analytics and Data Mining, Multivariate Testing and general Optimization techniques, Behavioral Targeting, Online Marketing including SEM and SEO, Recommendation Engines…
(Public Company; 10,001 or more employees; YHOO; Internet industry)
May 2008 — Present (1 year 7 months)
Location: New York City, US
(Privately Held; Internet industry)
November 2004 — May 2008 (3 years 7 months)
Specialties: Web Analytics, Bid Management (IndexTools, Webtrends, Omniture, Visual Sciences, CoreMetrics)
- Acquired by Yahoo!
Location: Budapest, Hungary
(Real Estate industry)
February 2004 — March 2005 (1 year 2 months)
Specialties: Digital Services (On-demand CRM, Web-mail, File Storage etc.), Domain Management, SEM and SEO based on Web Analytics (WebTrends).
Location: London, England
(Privately Held; 11-50 employees; Internet industry)
January 2003 — October 2003 (10 months)
Specialties: Digital Design and Communication, Internet Consulting (Web design, development and hosting), E-Business Consulting
Location: Aarhus, Denmark
(Public Company; Information Technology and Services industry)
April 2000 — February 2002 (1 year 11 months)
- Responsible for acquiring and integrating the Danish Digital Communications Company ECOM A/S.
- Member of European/Global Country management group
Location: Helsinki, Finland
Location: Aarhus, Denmark
(Internet industry)
June 1996 — April 2000 (3 years 11 months)
Specialties: Web Analytics Consulting (WebTrends), Internet Consulting (web design, web development and hosting), E-Business Consulting.
- Invitation to join the Copenhagen stock exchange
- Acquired by TJ Group Plc (Public)
Location: Aarhus, Denmark
Associate Instructor , Web Analytics , 2006 — 2006
Datamatician , The educational programme of Advanced Computer Studies , 1991 — 1994
Web Analytics, Online Marketing, Bid Management, Multivariate testing, Behavioral Targeting, Search Engine Marketing, Search Engine Optimization, Social Media
Web Analytics Association
- Elected onto the Web Analytics Association Board of Directors (August 2008)
- Nominated as a contender for the US based On Media100 AlwaysOn's power list of top private technology companies that are disrupting traditional marketing around the world (August 2006)
- Voted as the best speaker at the IIR post merger integration conferences in Helsinki Finland titled: successful implementation and integration Processes (March 2001)
- Nominated as the best young Manager in Denmark by the JCI International organization (Jan 2001)