Senior Manager & Team lead SEO eBay
San Francisco Bay Area
Senior Manager & Team lead SEO eBay
San Francisco Bay Area
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Within eBay I'm responsible for Search Engine Optimization of all eBay sites Globally. Managing the in-house SEO team since 2007, developing the long term Natural Search strategy for eBay.
Started at eBay with limited Internet marketing experience.
Setting up the Internet marketing strategy for eBay in the Benelux.
I was involved in the purchase of Marktplaats.nl and integrating the two teams. Setting up the Internet marketing strategy for Marktplaats has been the primary focus for 2005.
Moved to the US into an international Marketing function beginning of 2006.
Organizing 2006 IM summit in Tallinn, Estonia for 80+ people, 2007 IM & RM summit in Dublin for 120+ people, 2008 IM, RM & Advertising summit in Prague for 240+ people.
Leading force behind setup of centralized in-house SEO program for eBay Marketplace. Building a team from scratch, connecting with all parts of the organization, bringing back SEO on the radar screen of executives.
Third Party tracking solutions for conversion tracking.
Natural/Organic search optimization of Website.
Setting up an in-house SEO program for big organizations.