
Experienced web professional in design, standards, user experience and search marketing
Greater Chicago Area

Experienced web professional in design, standards, user experience and search marketing
Greater Chicago Area
Web professional with 15 years of experience in Internet/intranet marketing, communications and technology. Hands on experience with web standards-based HTML/CSS coding, content management, web analytics and search (SEO, SEM and enterprise search). Interested in user experience and user-centric design, web standards and search.
User experience and user-centric design, web standards, HTML, CSS, search, search engine optimization and marketing, web analytics, intranets, e-mail marketing
(Internet industry)
December 2007 — Present (2 years )
While currently keeping busy with freelance work, I am in the market for a position with a progressive, stable company that will challenge me professionally. In particular, I'm interested in seeking a position that combines my love for the web-based medium with my passion for user-centric design and analysis.
(Sole Proprietorship; 1-10 employees; Leisure, Travel & Tourism industry)
April 1994 — Present (15 years 8 months)
• Designed & developed website
• Manage online content on an ongoing basis
• Optimize site & related content for search engines
• Assist client with keyword research & landing page creation for PPC campaigns
• Create email marketing campaigns
(Public Company; 10,001 or more employees; JPM; Financial Services industry)
September 2005 — December 2007 (2 years 4 months)
• Responsible for the strategy and roadmap for enterprise search products, including Google search engine, employee phonebook and Targeted E-mail implementations.
• Manage total cost of ownership for the search space.
• Implement and analyze metrics for trends on usage and adoption of products.
• Communicate and counsel on search best practices to organically improve search result relevancy
(Public Company; 10,001 or more employees; Financial Services industry)
February 1999 — 2005 (6 years )
• Enhanced internal communications via corporate intranet, including notices, charts, quizzes and polls.
• Created and managed several corporate wide intranet sites and projects, on subjects including code of conduct, annual United Way campaign and corporate philanthropy.
• Administered Google search appliance to provide relevant search results.
• Counseled and trained administrators of 300+ intranet sites; provide strategy, best practices and technical support.
• Remained current with best practices in Web usability, online experience and information design.
• Disseminated queries and feedback received via intranet.
• Implemented custom content management system for publishing corporate news.
(Public Company; 10,001 or more employees; Financial Services industry)
July 1996 — February 1999 (2 years 8 months)
• Led initiative to utilize Web for corporate training programs.
• Designed, implemented and maintained departmental Web-based training intranet site.
• Conducted internal market research using surveys, general studies and open house forums.
• Provided desktop training for MS Windows and Office.
• Developed training materials for all in-house training courses.
(Public Company; 1001-5000 employees; Financial Services industry)
June 1994 — July 1996 (2 years 2 months)
• Created and maintained Access-based database system for records management.
• Migrated data from unsupported proprietary system to standard, supported relational database system.
• Improved accuracy over previous system by 39%.
(Public Company; 201-500 employees; Financial Services industry)
June 1990 — June 1994 (4 years 1 month)
• Managed department operations, including training and supervision of 6 employees.
• Monitored and maintained 22 ATMs (automated teller machines).
• Produced management reports to support corporate planning. (i.e. ATM activity, Cost Analysis)
• Implemented department policy and procedures.
(Internet industry)
September 1981 — June 1990 (8 years 10 months)
web user experience, web standards, search, web metrics, web design, interface design, internet marketing, search engine optimization, search engine marketing, photography, cycling, travel, food, fishing, nature, music
Chicago Dreamweaver Meetup Group, Chicago Interactive Design/Development Meetup Group
2007 Nielsen Norman Group Design Annual (for J.P. Morgan Chase Intranet)