CEO at SHIFT1
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★ Making clients happy
★ Enriching the lives of others and empowering them to succeed
★ Becoming wealthy by way of the above
• 10+ years in internet marketing & e-commerce
• Understanding client and project goals, establishing measures of success (KPIs) and delivering results on the web
• Speaker on panels at Internet Retailer and Linkshare Symposium
• Published on the NJ American Marketing Association website, Business.com, Feedfront Magazine, Revenews. Interviewed on CBC Canada and in trade publications including: Internet Retailer, Beauty Store Business, eBizine.com, Stores.org, Trade Vibes, Newsfactor Network, CRM-Daily, Destination CRM, DM News, Payments News and non-trade publications including Telegram.com and the NY Post.
Specialties: Online Marketing & Advertising: Search Engine Marketing, Search Engine Optimization, Pay Per Click Advertising, Cost Per Acquisition, Cost Per Thousand & Behavioral Banner Advertising, Cost Per Lead / Lead Generation (SEM, SEO, PPC, CPA, CPM, CPL), Pay-Per-Call. RevShare / Affiliate Marketing & Recruitment, Public Relations (PR), Project Management, Data/Traffic Analysis & Reporting (trends, usability), Multivariate Testing (i.e. A/B or Split testing) / Landing Page Optimization.
Business development, client services, inspiration & direction.
Internet marketing services and consulting for ecommerce and content websites. Our strategy has increased traffic and conversion for numerous clients and we continue to fine-tune our methodology.
Oversaw marketing both in-house and for clients. Grew the marketing department from a smaller segment of the overall business into a results-driven, major profit center.
Grew the online division by 3x over 2 years through SEO, SEM, Affiliate Marketing, design, development, usability. Created efficiencies in back-end operations to reduce workload by 50% while sustaining growth.
This online DVD rental website company was featured in a 4 page spread in Wired Magazine involving Netflix alternatives. Dennis had a similar company and sold it to CBT in exchange for shares in the company and an active role in the marketing of the larger organization. He continued to manage his group as the new east coast division as well as SEM, SEO & affiliate marketing. Through these channels he grew website traffic to several million unique visitors per month at its peak.
Set foundation of SEO, SEM & affiliate marketing program for this DVD rental e-commerce website after its acquisition by CBT Media Group.
Office management, graphic design, website administration
Learn how to use videos in web design to connect with users in a more informative and meaningful way.
The day after Thanksgiving is one of the busiest shopping days on the calendar. We’re here with some tips to help you whip your web site into shape well in advance. November 29, 2013 is Black Friday, and you’ll need to prepare in order to keep your bottom line in the black in every respect.
An effective infographic presents a clear message that is immediate, obvious and visual. Learn how to research and design an inforgraphic to promote your website.
If you had your affiliate program on the Google Affiliate Network (GAN), slated for retirement on July 31, hopefully you’ve already migrated to another network. But, what do you do after the technical part of migration? Here are some tips to jump-start your program.
As a smart business owner, you’ve established good business relationships with your affiliates, and you know how important it is to stay in regular contact with them. But if you want to keep these valuable collaborations dynamic, a simple mass email won’t suffice. Learn five more effective ways to keep your partners updated.
With the advent of social media and online review sites, it is easier than ever for consumers to give praise for their favorite places, products and/or services. It’s hard to imagine that just a few short years ago, word-of-mouth referrals occurred at a much slower pace whereas nowadays, they can occur rapidly. And this is good… at least when consumers are giving out praises.
But what about when they are not happy?
(Infographic featured in a post by David Wallace)
The lesson here? Always be testing (ABT). And make sure you follow the process outlined above – pay particular attention to the hypothesis which is used to document and validate your tests. (Infographic featured in a post by Oli Gardner)
Finally, five days ago, another competitor of ours, Consorte Marketing (who, apparently, also offers affiliate program management as a service) has put together an excellent infographic on the topic, to which I’d like to draw your attention as well:
(Infographic featured in a post by Geno Prussakov)
Hand illustrated, Limited Edition deck of cards featuring Steampunk Archetypes wearing artistic renditions of real steampunk goggles. Printed by the United States Playing Card Company (USPCC) with the official Bicycle ® Trademark / Logo on the Tuck Case.
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