Dennis Carpenter

Current

Director of Advertising Sales at Providence Publications

Past

Media Consultant at Idearc Media
E-Media Sales Manager, Automotive Group at Advanstar Communications
International Sales Manager at Emporis GmbH

Internet Business Manager at Stamats Business Media
General Manager at F.D. Potts GM Motor Company (Sole Proprietorship)

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Education

American InterContinental University

Recommended

11 people have recommended Dennis

Connections

273 connections

Industry

Online Media

Websites

My Blog

Dennis Carpenter’s Summary

Accomplished leader with a proven ability to motivate and evaluate people in the process of creating successsful businesses.

I have nine years of experience in new media management with a wide variety of responsibilities. My duties have included working with publishers, editors, designers and salespeople. I have had exclusive responsibilities for community creation, partner development, budget administration and the creation, planning, and deployment of new e-media products needed to meet the needs of advertising customers and site users.

Thorough understanding of online marketing including search engines, communities, newsletters, directories, CPC, PPC, CPM, CPA and adserving technologies such as Doubleclick, Open Ads and Tribal Fusion.

Extensive experience using consultative selling methods, CRM and Sales 2.0 skills.

Dennis Carpenter’s Specialties:

Expert at emedia product and business development.

Sales, sales management, sales 2.0, new media, emedia, e-media, consultant, magazines, emedia products, online advertising, advertising, online media, publishing

Online product creation to meet needs of magazine subscribers such as the creation of fully sponsored newsletters, blogs, directories, and targeted banner delivery.

Dennis Carpenter’s Experience

Director of Advertising Sales

Providence Publications

(Privately Held; Publishing industry)

December 2009 — Present (1 month)
Media Consultant

Idearc Media

(Public Company; IDARQ.PK; Marketing and Advertising industry)

July 2009 — November 2009 (5 months)
E-Media Sales Manager, Automotive Group

Advanstar Communications

(Privately Held; Publishing industry)

May 2008 — April 2009 (1 year )

In this position, my role was to increase emedia advertising sales for a trade magazine publisher who currently was highly dependent on traditional print advertising revenue. The strategy I deployed was educating and counseling clients who had very limited online advertising experience so that they could understand the benefits of online advertising. To deploy this strategy I developed a weekly series of very successful Webex product training sessions attended by our client base. Our sales staff also attended these sessions with their clients which helped build better repore and better product expertise.
International Sales Manager

Emporis GmbH

(Privately Held; 1-10 employees; Internet industry)

March 2007 — March 2008 (1 year 1 month)

Responsibilities have included all aspects of online advertising sales, creation of a sales team, creating marketing material, marketing campaigns, and product management

Expert at new business development through client acquisition and partnerships with extensive experience using consultative selling methods, CRM and Sales 2.0 skills
Internet Business Manager

Stamats Business Media

(Privately Held; 51-200 employees; Online Media industry)

January 2000 — January 2007 (7 years 1 month)

During this time I focused on driving revenue growth throughout the range of e-media products offered by this B2B trade magazine publisher. My duties included customer’s need analysis, selling accounts, closing business, sales management in a matrix reporting structure, sales training as well as product creation and development.
General Manager
F.D. Potts GM Motor Company (Sole Proprietorship)

(Sole Proprietorship; 11-50 employees; Automotive industry)

December 1991 — January 2000 (8 years 2 months)

Previous to my media experience I had several years of retail automobile sales and management experience. When I assumed the management role at F.D. Potts GM Motor Company, this dealership was experiencing a financial loss. At the conclusion of my first year of management of that facility, the business had achieved a profit and was well on its way to several years of additional growth.

Dennis Carpenter’s Education

American InterContinental University

BA , Business Administration with emphasis in marketing , 2005 — 2007

Activities and Societies:

Management Club member.