Senior Art Director
Toronto, Canada Area
- Current
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- Senior Art Director at OgilvyOne
- Past
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- Senior Art Director at Cossette Communication-Marketing
- Art Director at Draftfcb
- Freelance Interactive/Print Art Director at Denis Lirette (Self Employed)
- Art Director at Grey
- Graphic Designer at University of Toronto Press
- Recommended
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8 people have recommended Denis - Connections
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158
connections
- Industry
- Marketing and Advertising
Denis Lirette’s Summary
Strongly rooted in the creation of visceral interactive experiences, Denis Lirette brings passion and enthusiasm to everything he does. His philosophy that "good design is strategic and concept-driven" is echoed in the diversity of projects that he has touched - each one engaging with its audience on a visual, emotional and intellectual level.
Over the years, Denis has had the privilege of partnering with several top tier brands including Coke, Kraft, IBM, Cisco, American Express, Bell, RIM, Post, SC Johnson, Procter & Gamble and Mars Inc. (to name a few) - helping them to integrate interactive solutions with traditional marketing efforts and ensuring that the brand experience has the most impact possible.
Denis Lirette’s Specialties:
Imaginative, idea-first talent with flexible traditional and interactive art direction abilities.
Working directly with clients to solve their business challenges with new ideas grounded in creative and business strategy.
Bringing concepts to life in many mediums: from multi-component programs to interactive experiences and identity systems.
Collaborating with copywriters, mentoring designers and syncing with strategists.
Denis Lirette’s Experience
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Senior Art Director
OgilvyOne
(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)
April 2008 — Present (1 year 4 months)
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Senior Art Director
Cossette Communication-Marketing
(Public Company; Marketing and Advertising industry)
December 2007 — April 2008 (5 months)
Focusing solely on Bell Canada, provided creative input in the development of a new brand platform; delivered a strategically-aligned creative vision effectively managing 3D, audio and motion graphics vendors in the execution of robust interactive experiences; acted as creative lead in an energetic, client-oriented environment.
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Art Director
Draftfcb
(Public Company; ipg; Marketing and Advertising industry)
April 2007 — September 2007 (6 months)
Conceptualized and designed a variety of traditional and experiential interactive projects in an integrated agency environment for clients that include SCJohnson, Kraft Canada, Canada Post, TD Canada Trust, Hbc, OLGC, Workers Insurance Safety Board (WSIB) and Jamaica Tourism
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Freelance Interactive/Print Art Director
Denis Lirette (Self Employed)
(Marketing and Advertising industry)
January 1999 — April 2007 (8 years 4 months)
Provided creative ideation and development expertise to a variety of agencies including CRASH!MEDIA, Wunderman, Bos Advertising and Armstrong Partnership on projects for clients that include The United Nations, Adobe, BBC, Honda, Mastercard, Microsoft, Fido, The Ontario Centres of Excellence and the 2005 Flash in the Can Festival
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Art Director
Grey
(Marketing and Advertising industry)
January 2006 — April 2007 (1 year 4 months)
Conceptualized and designed microsites and online ads for clients that include Research in Motion (BlackBerry), Procter & Gamble, Glaxosmithkline and Mars.
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Graphic Designer
University of Toronto Press
(Educational Institution; Higher Education industry)
1999 — 2004 (5 years)
Designed and produced brochures, posters, advertisements, book covers, annual reports, signage, web production and photography – for internal departments and external clients.
