Denis Lacassagne

Current

• Sales Manager, Emea, Online Marketing Solutions at UNICA Corp. (Enterprise Marketing Management)

Education

• Syracuse University
• ESCP Europe
• Institut d'Etudes politiques de Bordeaux

Recommended

4 people have recommended Denis

Connections

212 connections

Industry

Computer Software

Denis Lacassagne’s Summary

My core skill consists in finding the right formula to sell a specific offering across a large European territory.

What energizes me is finding ways to get the message across and see results coming out of this communication process i.e. actions being taken - contracts signed, new projects launched, long lasting partnerships.

I begun my career as a Broadcast Journalist and have developped for the past eleven years a Solution Selling expertise, in both Software and IT Services, at EMEA level.

Feel free to mail me : denislacassagne (at) gmail.com if you are interested in joining the "MultiChannel Marketing" Group, I created here, on LinkedIn, early 2008.

Denis Lacassagne’s Specialties:

• Solution Selling of one product across a large territory (direct and indirect sales)
• Web Analytics and Interactive Marketing software (On Demand & on Premise software offerings, subscription based).
• Presentation skills ; Adapting US marketing pitches to local market conditions (rewriting, repositioning, editing...)
• Trilingual English, Spanish, French
• Recruiting and training team members.

Denis Lacassagne’s Experience

• Sales Manager, Emea, Online Marketing Solutions

  UNICA Corp. (Enterprise Marketing Management)

  (Public Company; UNCA; Computer Software industry)

  February 2007 — Present (2 years 10 months)

  Sr Sales Manager within the Online Marketing Solution Group.
  
  We launched the European business unit from scratch. I worked with prospects and partners based all over in Europe. Most of the resources were mainly located in the US.
  
  Focused on NetInsight, which is a high-end Web Analytics solution, delivered On Premise and On demand to improve Interactive Marketing.
  
  I signed worldwide deals with Spanish and UK customers working jointly with local Partners. I signed European deals directly with Swedish and French customers.
  
  Subscription pricing model : 100KE to over 360KE budget + additional services, over an average period of three years.