Denise Wilmer Barreto

Current

Manager, Program Development at Sears Holdings Corporation
Trustee, Elected to 4 year term at Village of Lake in the Hills
Motivational Speaker and Author at M. Denise, Inc.

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Past

Manager, Marketing Planning - Tools and Paint at Sears Holdings Corporation
Marketing Consultant at NetCreativeMind Solutions
Retail Marketing Manager at Pella Corporation

Senior Marketing Specialist - Sponsorships at United Airlines
Director of Community Relations at Chicago Fire Major League Soccer
Programs Manager at GMSDC, an affilliate of the Metro Atlanta Chamber of Commerce
Production Assistant - Media Services at Atlanta Olympic Broadcasting
Account Executive at Flamme, Harding Pionkoski
Marketing Assistant at US Soccer Federation

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6 more...

Education

Judson College
Ohio University
Bloom High School

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Recommended

17 people have recommended Denise

Connections

266 connections

Industry

Marketing and Advertising

Websites

Denise W. Barreto

Denise Wilmer Barreto’s Summary

High energy, impact hungry marketer with focus on pioneering programs and driving fiscally sound (High ROI) integrated marketing campaigns utilizing various tactics and mediums. Over 15 years marketing experience in companies ranging from start-ups to leaders in key industries including travel, sports and retail. Highly effective verbal and written communicator who is fluent in Spanish.

Denise Wilmer Barreto’s Specialties:

Core competencies include Marketing Strategy Development, Brand Building, Public Relations, Event Management, Media Planning and Buying, Corporate Sponsorship Development and Management, Marketing Metrics, Personnel Development and Multicultural Marketing

Denise Wilmer Barreto’s Experience

Manager, Program Development

Sears Holdings Corporation

(Public Company; SHLD; Retail industry)

July 2009 — Present (5 months)

My job is to develop strategies that deliver programs, sponsorships and events that activate the brand positioning for Sears.

My focus will be the spring season.
Trustee, Elected to 4 year term

Village of Lake in the Hills

(Government Administration industry)

April 2009 — Present (8 months)

Trustees oversees the governing of the Village of Lake in the Hills.

The Village of Lake in the Hills has a Village President-Trustee form of government and employs a professional Village Administrator and department heads to oversee the day-to-day operations of the Village. The elected officials of the Village of Lake in the Hills consist of a President, six Trustees and Village Clerk. All are elected to four-year terms.
Motivational Speaker and Author

M. Denise, Inc.

(Civic & Social Organization industry)

December 2008 — Present (1 year )

Inspiration Services is my true industry.

With the sole mission of helping others in "pain prevention" by sharing my experiences as a marketing executive and professional working mom, I am venturing into motivational speaking, running educational workshops and blogging the journey.

I am currently in the early stages of writing my first book and with the intention to publish in mid to late 2010. I also hope to book my first national conference speaking engagement in 2009 as well.

Reach out if you are in need of a high energy speaker for an event or facilitator for workshops related to leadership, marketing, faith in the marketplace, motivating youth, young adults, women or minorities. Contact me today at barreto.denise@yahoo.com.
Manager, Marketing Planning - Tools and Paint

Sears Holdings Corporation

(Public Company; SHLD; Retail industry)

April 2008 — July 2009 (1 year 4 months)

My key responsibilities are to develop and execute marketing plans to support the sales goals of the tools division within Sears Roebuck. I work alongside our merchant team to set a go-to-market strategy for all the products in our division including our flagship brand, Craftsman tools.

During my tenure, we saw change in the trajectory of the tools business. Most notably in the fall of 2008 with our first multi-channel promotion - Every Tool To Get It Done Sale, we leveraged all our marketing assets to deliver a positive change in our sales trend during the promotional period as well as engage consumers that otherwise did not engage with Sears - specifically a younger target (25-49). Additionally, we delivered over 10,000 new customers via this promotion.
Marketing Consultant

NetCreativeMind Solutions

(Privately Held; 1-10 employees; Information Technology and Services industry)

October 2007 — March 2008 (6 months)

Marketing consultant to expanding IT services practice
Retail Marketing Manager

Pella Corporation

(Privately Held; 5001-10,000 employees; Consumer Goods industry)

April 2002 — March 2008 (6 years )

I am responsible for the retail marketing promotions for North America. Each year, we are charged with raising awareness and driving qualified leads and sales opportunities for our sales force. In addition to guiding overall retail marketing and promotional strategy, I am a marketing consultant to our for local marketing efforts across the US and Canada.

We have established marketing metrics and created new tracking mechanisms. I have also led the charge to define and drive a consistent customer experience throughout our system.
Senior Marketing Specialist - Sponsorships

United Airlines

(Public Company; 10,001 or more employees; UAL; Airlines/Aviation industry)

2001 — 2001 (less than a year)

In this role, in a very short time, I was responsible for leveraging all our sports sponsorships both internally and externally. My goal was to raise our visibility within our sponsorships with the USOC and individual national governing bodies such as USA Hockey, US Gymnastics etc, etc. Unfortunately, 9/11 cut short many of our plans as well as my tenure.
Director of Community Relations

Chicago Fire Major League Soccer

(Partnership; Sports industry)

October 1997 — June 2000 (2 years 9 months)

As Director of Community Relations, I was charged with connecting this new sports team to the "heart" of the greater Chicagoland. My team and I quickly developed partnerships with the YMCA of Greater Chicago and the American Lung Association. I was also the founder of the FireWorks for Kids Foundation, which was the first foundation of its kind for any Major League Soccer team. Through the Foundation and the Community Relations area, we were able to leverage marketing partnerships to benefit area youth as well as sell more soccer tickets

The FireWorks For Kids Foundation is approaching it's 10th anniversary and recently passed the $1,000,000 mark in funds granted
Programs Manager

GMSDC, an affilliate of the Metro Atlanta Chamber of Commerce

(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

November 1996 — October 1997 (1 year )

In the Programs Manager role, I was responsible for managing all marketing programs for the Georgia Minority Supplier Development Council, an affilliate of the Metro Atlanta Chamber of Commerce. This included but was not limited to special event creation and execution, corporate sponsorship development, selling and activation as well as board management and communcation.

During my tenure with GMSDC, I also volunteered for the Atlanta Sports Council (another affilliate of the MACOC) contributing to work on the inauguaral Chickfila Peach Bowl, the 1997 Atlanta Falcons Season Kick-Off Luncheon and various bids for sporting events including the successful bid to secure the NCAA Men's Basketball Final Four tournament.
Production Assistant - Media Services

Atlanta Olympic Broadcasting

(Non-Profit; 1001-5000 employees; Broadcast Media industry)

May 1996 — August 1996 (4 months)

As production assistant, I lead a team of other production assistants supporting the broadcast crew at the largest venue of the 1996 Centennial Olympic Games, the Georgia World Congress Center where we hosted seven Olympic events.
Account Executive

Flamme, Harding Pionkoski

(Partnership; 1-10 employees; Marketing and Advertising industry)

February 1995 — June 1996 (1 year 5 months)

At FHP, a full service marketing communication agency based in Milwaukee, I was an account executive responsible for PR writing and general account management on our top three accounts, Miller Brewing Company, Milwaukee County and Millwaukee Public Schools.
Marketing Assistant

US Soccer Federation

(Sports industry)

1993 — 1995 (2 years )

My role began as a PR intern and blossomed into a marketing assistant in the year leading up to the 1994 World Cup. During this time, US Soccer's list of marketing partners quadrupled and one of my primary duties was to keep track of our commitments as they related to US national team players and protocol (the exchange of gifts between national delegations at international events). The highlight of my time at US Soccer was when I stepped in to run the logistics of the 1994 US Symposium on the Sports Medicine of Soccer held at the Walt Disney World Dolphin in Orlando just before the tournament began. We had representation of doctors from close to 40 countries.