
Digital Marketing Innovation at GlaxoSmithKline
Greater Los Angeles Area

Digital Marketing Innovation at GlaxoSmithKline
Greater Los Angeles Area
1 more...
Denise Shiffman consistently delivers business results. Clients and former employers alike describe Denise as forward-thinking, knowledgeable, creative, collaborative and an asset to any management team.
Career highlights:
* Successfully launched world-wide over thirty uniquely positioned products responsible for more than $2 billion in revenue
* Managed departments of over 100 employees with budget of more than $10 million
* Reinvented Sun Microsystems’ workgroup server product line and grew business 50% annually
* Led global initiative – with events in San Francisco, Paris and Tokyo – to transform Sun Microsystems’ brand enabling successful entry into the multi-billion dollar commercial systems market
* Defined and executed turn-around strategy for Sun storage including acquisitions and technology licensing resulting in 50% growth rate to over $3 billion
* Launched social media marketing practice serving clients including Epson America, NVIDIA, McKesson, Kaiser Permanente, and Microsoft
* Wrote award-winning marketing strategy and social media book which received great accolades from notable executives including Google CEO Eric Schmidt
* Successfully led marketing, engineering and operations teams in complex organizations and technical industries including computer desktops, computer servers (enterprise, workgroup, video), software (business, storage, engineering analysis) and emerging technologies (mobile and security products)
Find me on:
Twitter: @denisess
Blog: www.ageofengage.com