San Francisco Bay Area
- Current
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- Community Manager at Education.com
- Past
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- Consultant at Denise Graab Communications
- Director, PR at hi5 Networks, Inc.
- Director, PR & Marcom at MetroFi, Inc.
- Editor-in-Chief & General Manager at Lombok Times (PT Indo Media)
- Marketing Communications Manager at United Behavioral Health/UnitedHealth Group
- Education
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- University of California, Santa Cruz
- Recommended
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Denise Graab’s Summary
Results-driven communicator, marketer and project manager with experience in technology, healthcare, news media, entertainment and more (incl. nonprofit/community work, and Indonesian culture and tourism).
Denise Graab’s Experience
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Community Manager
Education.com
(Online Media industry)
February 2009 — Present (6 months)
Education.com provides parents of school-aged children free access to information and resources to give them answers they need about raising and educating their children – plus activities designed to make learning together more fun for everyone.
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Consultant
Denise Graab Communications
(Public Relations and Communications industry)
October 2004 — February 2009 (4 years 5 months)
Clients ranged from sole proprietorships to small businesses, major corporations and nonprofits. Services included: PR consulting/campaign management; marketing and internal communications (incl. website and collateral copywriting); event/project management; and talent booking/publicity.
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Director, PR
hi5 Networks, Inc.
(Internet industry)
December 2007 — June 2008 (7 months)
First communications director for #3 social network globally. Spearheaded proactive PR campaigns and managed media relations (achieving over a dozen quality feature articles). Produced marketing materials and managed blog; conceived/launched new online Press Room; executive produced hi5 Recruiting video; collaborated with regional advertising partners; booked speaking engagement calendar; and supported communications needs throughout organization (incl. HR, Product Mgt, Legal).
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Director, PR & Marcom
MetroFi, Inc.
(Privately Held; 11-50 employees; Wireless industry)
March 2007 — December 2007 (10 months)
First internal director of PR & Marcom for provider of municipal wireless broadband networks. Managed trade show participation, analyst briefings and municipal communications; supported/crafted consumer communications. Produced PR plans/deliverables, company overview, monthly e-newsletter, network flyers, PPT presentations, executive articles and advertising content. Directed media relations and achieved coverage in local, trade and business media. Conceived and produced nation's first Free Wi-Fi Week (Concord, CA).
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Editor-in-Chief & General Manager
Lombok Times (PT Indo Media)
(Marketing and Advertising industry)
November 2005 — May 2006 (7 months)
Produced English-language monthly newspaper about Lombok and Indonesia news, culture, environment, history and other tourism-related topics; also wrote for bi-monthly magazine, Villa & Yacht. Successfully managed seven direct reports, as well as a handful of freelance contributors. Represented the organization at government/business events, and supervised online and print advertising programs.
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Marketing Communications Manager
United Behavioral Health/UnitedHealth Group
(Public Company; 10,001 or more employees; UNH; Mental Health Care industry)
December 2000 — September 2004 (3 years 10 months)
Crafted communications campaigns and materials (sell sheets, articles, presentations, flyers, press releases, pitches, media statements, website content); produced two company newsletters (PR and broker relations). Provided strategy, messaging and collateral for internal communications (including organizational restructuring); managed intranet and led redesign project (which launched an award-winning site). Handled media relations; achieved coverage with trade, local and national media. Produced first-of-its-kind eating disorders conference.
Denise Graab’s Education
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University of California, Santa Cruz
B.A. , Community Studies (Journalism minor) , 1994 — 1996
>Graduated with honors
>Wrote/edited articles about campus, state, national and international issues as Reporter and Editor-At-Large, Fish Rap Live! (bi-weekly UCSC newspaper; 1994-1996)
>Completed two internships: 6 mo. as President's Assistant @ Globalvision (human rights television); 3 mo. as Lifestyle Reporter @ Santa Cruz County Sentinel (daily newspaper)
>Wrote “Negotiating Coverage,” a strategy guidebook for local nonprofits seeking media coverage
>Co-produced documentary, “The Trade-Off: Pesticides and Public Health”
>Co-organized youth forum at Media & Democracy Congress (San Francisco; 1996)
>Co-produced participatory art events and wrote/edited locally-distributed 'zine as a founding member of The Interactionists community art group (Santa Cruz, 1994-1995)
Additional Information
Denise Graab’s Websites:
Denise Graab’s Honors:
2003: eHealthcare Leadership Award, Best Intranet Site (inSite, UBH)
1996: Socially Responsible Journalism Award, Farm without Harm (Pajaro Valley, California)
