Jesse Den Herder

Current

• Co-Owner/CCO at ActionProfiles.com
• VP of Marketing & Product Design at Education Outdoors, Inc./CAMP™
• Freelance Designer at DenHerder Design

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Recommended

16 people have recommended Jesse

Connections

256 connections

Industry

Design

Websites

• My Website
• My Portfolio
• My Blog

Jesse Den Herder’s Summary

Jesse Den Herder spends his days as a VP of Marketing/Product Design for a dynamic, MI based family of companies. His nights and weekends are spent as an award winning freelance designer/illustrator and partner in an action sports agency called www.ActionProfiles.com. Jesse has the unique ability to craft effective design concepts that merge both creativity and sound marketing principles. Proven track record and passion for taking concepts from initial thought to a successful well positioned brand.

Jesse Den Herder’s Specialties:

Brand management, and development of business and marketing strategies.

Solid working knowledge of branding, the design process, graphic design principles and color theory.



Product development including design, prototyping, mock ups, color matching processes, print production and sourcing.

Jesse Den Herder’s Experience

• Co-Owner/CCO

  ActionProfiles.com

  (Privately Held; Sports industry)

  January 2009 — Present (11 months)

  ActionProfiles.com is the source for connecting to the Action Sports Industry: Surf, Skate, Snow, Wake, MTB, BMX and MotoX. The networking platform is designed to bring riders and core brands together in a progressive online environment. AP translates into 9 different languages, and has a rapidly growing local and global presence.
  
  DenHerder took over ownership of ActionProfiles.com from its founder in 2008, with the intent of always keeping the executive team "rider owned and operated." After securing new investors and writing a new scalable business plan, the company was able to regain its mark in the industry, and produce positive cash flow in less than 7months. AP has also played a key roll in various humanitarian campaigns including the "Give a Dam Project" (building dams in Kenya) and the "Design for Good" to benefit Commonthreadz.org (Aid for African orphans).

• VP of Marketing & Product Design

  Education Outdoors, Inc./CAMP™

  (Privately Held; Consumer Goods industry)

  December 2005 — Present (4 years )

  Responsible for developing the award winning CAMP™ brand. Creating business & marketing plans. Responsible for toy and game development, illustration, P.O.P. design. Oversaw all production and sourcing. Identifying markets, building brand awareness, selling into new accounts and increasing sales. Campaign development and public relations including exhibit design, trade-show marketing, sales kits, and various collaterals. Design and maintain Websites and e-mail campaigns.

• Freelance Designer

  DenHerder Design

  (Graphic Design industry)

  January 2003 — Present (6 years 11 months)

  Freelance Graphic Designer with an emphasis on branding and illustration. DenHerder Design is a small, award winning design studio specializing in crafting effective design solutions that merge both creativity and sound marketing principles.

Additional Information

Jesse Den Herder’s Websites:

• My Website
• My Portfolio
• My Blog

Jesse Den Herder’s Honors:

2009 Zeixs Books - Best of Poster Design

2009 Zeixs Books - Best of Letterheads & Business Cards

2008 Rockport Publishers - The Best of Business Card Design 8

Portfolios.com 2007 Silver Medal - poster design / "satsuma" print

Creative Child Magazine's Award of Excellence 2007 - CAMP Activity Book

Dr. Toy's Best Vacation Products of 2009 Award - CAMP Travel Edition


Dr. Toy's Best 100 Children's Products of 2007 Award - CAMP board game

iParenting's 2007 Greatest Products - CAMP board game

Press:

Record Eagle Publications / Northern People - "Artist turns compassion into a project for Katrina victims"- By Al Parker

Editorial in Business to Business Magazine 2007 - "TSR's new e-mail marketing program helping target customers" - By Karen J. Bannan.

Jesse Den Herder’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• business deals
• reference requests
• getting back in touch