Demian Farnworth

Demian Farnworth

Managing Editor at Joyce Meyer Ministries

Greater St. Louis Area

Current
Past
Education
  • Southern Illinois University, Edwardsville
Connections
111 connections
Industry
Marketing and Advertising
Websites

Demian Farnworth’s Summary

Over eight years in web copywriting, advertising and marketing.

My main gig is writing clear, concise and compelling web copy that demands attention, creates desire and compels action.

Part of my job is to create web content strategies to help people increase online visibility.

I have an inexhaustible hunger for understanding negotiation and human psychology. I love to read literature, history, economics, philosophy, theology and marketing. And I make liberal use of everything I learn to help people and websites dominate what they do.

Demian Farnworth’s Specialties:

I have a good head for persuasion and direct response marketing. Combine that with four years of web usability, content architecture, social media and SEO experience and I've figured out a predictable way to help websites and blogs gain recognition, build traffic and capture subscribers.


Demian Farnworth’s Experience

  • Managing Editor

    Joyce Meyer Ministries

    (Non-Profit; Religious Institutions industry)

    May 2009Present (7 months)

    Lead and develop stable of writers and proofreaders.

    Cast vision for style and tone of all communication projects based on marketing strategies, coordinate message alignment across print and web and guide the editorial team visually and conceptually.

    Plan, manage and review magazine content eight times a year.

    Write and edit in numerous editorial styles--traditional to conversational--over print and web media.

    Review and edit copy.

  • Blogger

    Fallen and Flawed

    (Publishing industry)

    December 2008Present (1 year )

    The purpose behind this blog is simple:

    To give you the tips and tools need to live a vivid, meaningful Christian life…instead of an otherwise lonely, sad, short, brutal, meaningless one.

    Read more:
    http://www.fallenandflawed.com/

  • Web Writer

    Freelance

    (Real Estate industry)

    April 2007Present (2 years 8 months)

    Research and write blog content, moderate blog comments and create relationships with other bloggers for a corporation in Swansea, IL.

    Won People's Weekly Choice Award in, 2007 for blog post "The Curious Secret to Getting People to Believe You."

    Won highest honors in Odysseus Weekly Award in 2007 for blog post "Naked Conversations: The Lynchpin to Your Real Estate Blog."

    Contribute to Copybloger.com:
    http://www.copyblogger.com/author/demian-farnworth/

  • Senior Web Copywriter

    Joyce Meyer Ministries

    (Non-Profit; Religious Institutions industry)

    July 2007May 2009 (1 year 11 months)

    Plan, write, and edit all content for our bi-annual international mission campaigns. Exceeded my goals by 8% in each campaign since November 2007.

    Write all copy for annual Viewer's Choice campaign. Last year we tripled voter participation.

    Consult and advise on web marketing projects, email campaigns, search engine optimization efforts, PPC programs and social media ideas for ministry growth.

    Write and edit copy for emails, landing pages, news feeds, ad channels.

    Research and write web articles on ministry's international disaster relief efforts.

  • Keynote Blogger

    St. Louis Writer's Guild

    (Non-Profit; 51-200 employees; Writing and Editing industry)

    September 2007December 2007 (4 months)

    Research, write and moderate St. Louis Writer's Guild blog as keynote blogger. Collaborated and designed blog presence. Work media sources to bring attention to the Guild.

  • Senior Copywriter

    Proquest Technologies

    (Public Company; 11-50 employees; Real Estate industry)

    February 2002July 2007 (5 years 6 months)

    Published 12 public relation articles in trade journals that resulted in an average of 21 new high-ticket clients

    Rewrote online lead generation sequence, doubling both lead generation and sales

    Negotiated media buys that drove up our return on investment

    Conceived and developed a 21-page search engine optimization (SEO) program plan that persuaded management to fund the program

    Wrote and optimized keyword and meta description tags for our 100 pages for our website, attaining top 10 search engine ranking for all terms at some point

    Translated strategies into copy for new product that resulted in a thirty percent conversion rate in the first two weeks

    Managed and built lead generation efforts so that we were collecting 4,000 to 6,000 prospects a month for three years straight.

    Managed development of affiliate program to increase sales, introducing a vibrant new revenue stream

    Wrote two full length business education books in the parable format


Demian Farnworth’s Education

  • Southern Illinois University, Edwardsville

    BFA , English Literature , 19922000

    Completed Accelerated Copywriting Course from American Writers and Artist Institute in 6 months.

    Completed 2 year Master's Copywriting Program in one year.

    Won awards in essay and poetry competitions.


Additional Information

Demian Farnworth’s Websites:

Demian Farnworth’s Interests:

Writing. Books: theology, literature, history, economics, psychology Sports: Chess and FOOTBALL Music: The Swans

Demian Farnworth’s Groups:

American Marketing Association, American Writers + Artists Institute

  •    Twitter
  •    Advertising Copywriting
  •    Marketing & Advertising Professionals

Demian Farnworth’s Honors:

It is an honor to serve God and help people.


Demian Farnworth’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • expertise requests
  • getting back in touch

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