
Managing Editor at Joyce Meyer Ministries
Greater St. Louis Area

Managing Editor at Joyce Meyer Ministries
Greater St. Louis Area
Over eight years in web copywriting, advertising and marketing.
My main gig is writing clear, concise and compelling web copy that demands attention, creates desire and compels action.
Part of my job is to create web content strategies to help people increase online visibility.
I have an inexhaustible hunger for understanding negotiation and human psychology. I love to read literature, history, economics, philosophy, theology and marketing. And I make liberal use of everything I learn to help people and websites dominate what they do.
I have a good head for persuasion and direct response marketing. Combine that with four years of web usability, content architecture, social media and SEO experience and I've figured out a predictable way to help websites and blogs gain recognition, build traffic and capture subscribers.
(Non-Profit; Religious Institutions industry)
May 2009 — Present (7 months)
Lead and develop stable of writers and proofreaders.
Cast vision for style and tone of all communication projects based on marketing strategies, coordinate message alignment across print and web and guide the editorial team visually and conceptually.
Plan, manage and review magazine content eight times a year.
Write and edit in numerous editorial styles--traditional to conversational--over print and web media.
Review and edit copy.
(Publishing industry)
December 2008 — Present (1 year )
The purpose behind this blog is simple:
To give you the tips and tools need to live a vivid, meaningful Christian life…instead of an otherwise lonely, sad, short, brutal, meaningless one.
Read more:
http://www.fallenandflawed.com/
(Real Estate industry)
April 2007 — Present (2 years 8 months)
Research and write blog content, moderate blog comments and create relationships with other bloggers for a corporation in Swansea, IL.
Won People's Weekly Choice Award in, 2007 for blog post "The Curious Secret to Getting People to Believe You."
Won highest honors in Odysseus Weekly Award in 2007 for blog post "Naked Conversations: The Lynchpin to Your Real Estate Blog."
Contribute to Copybloger.com:
http://www.copyblogger.com/author/demian-farnworth/
(Non-Profit; Religious Institutions industry)
July 2007 — May 2009 (1 year 11 months)
Plan, write, and edit all content for our bi-annual international mission campaigns. Exceeded my goals by 8% in each campaign since November 2007.
Write all copy for annual Viewer's Choice campaign. Last year we tripled voter participation.
Consult and advise on web marketing projects, email campaigns, search engine optimization efforts, PPC programs and social media ideas for ministry growth.
Write and edit copy for emails, landing pages, news feeds, ad channels.
Research and write web articles on ministry's international disaster relief efforts.
(Non-Profit; 51-200 employees; Writing and Editing industry)
September 2007 — December 2007 (4 months)
Research, write and moderate St. Louis Writer's Guild blog as keynote blogger. Collaborated and designed blog presence. Work media sources to bring attention to the Guild.
(Public Company; 11-50 employees; Real Estate industry)
February 2002 — July 2007 (5 years 6 months)
Published 12 public relation articles in trade journals that resulted in an average of 21 new high-ticket clients
Rewrote online lead generation sequence, doubling both lead generation and sales
Negotiated media buys that drove up our return on investment
Conceived and developed a 21-page search engine optimization (SEO) program plan that persuaded management to fund the program
Wrote and optimized keyword and meta description tags for our 100 pages for our website, attaining top 10 search engine ranking for all terms at some point
Translated strategies into copy for new product that resulted in a thirty percent conversion rate in the first two weeks
Managed and built lead generation efforts so that we were collecting 4,000 to 6,000 prospects a month for three years straight.
Managed development of affiliate program to increase sales, introducing a vibrant new revenue stream
Wrote two full length business education books in the parable format
BFA , English Literature , 1992 — 2000
Completed Accelerated Copywriting Course from American Writers and Artist Institute in 6 months.
Completed 2 year Master's Copywriting Program in one year.
Won awards in essay and poetry competitions.
Writing. Books: theology, literature, history, economics, psychology Sports: Chess and FOOTBALL Music: The Swans
American Marketing Association, American Writers + Artists Institute
It is an honor to serve God and help people.