LinkedInJared DeLuca

Jared DeLuca

Associate Digital Marketing Manager at Compete (Millward Brown Digital)

Location
Boston, Massachusetts
Industry
Marketing and Advertising
Current
  1. Compete, Inc. (Millward Brown Digital)
Previous
  1. Compete, Inc.,
  2. Allied Integrated Marketing,
  3. Version 2.0 Communications
Education
  1. Northeastern University
Recommendations4 people have recommended Jared
Websites
500+connections

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500+connections
Compete, Inc. (Millward Brown Digital)

Compete, Inc. (Millward Brown Digital)

Associate Digital Marketing Manager

– Present

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Background

Summary

My main focuses are marketing automation, email marketing, lead nurturing, paid search, and content generation. I'm looking to connect with other marketing professionals in the greater Boston area.

Experience

Associate Digital Marketing Manager

Compete, Inc. (Millward Brown Digital)
– Present (1 year 5 months)Greater Boston Area

Online Marketing Coordinator

Compete, Inc.
(1 year 11 months)Greater Boston Area

Social Media/Marketing Intern

Compete, Inc.
(7 months)Greater Boston Area

Manage and write for the corporate blog

Manage corporate social media accounts (Twitter, Facebook, LinkedIn) and provide social support for all marketing campaigns

Provide support for email marketing, events, webinars, display/print campaigns

Submit vendor invoices to accounts payable and track the marketing budget

Publicity Intern

Allied Integrated Marketing
(7 months)Greater Boston Area

A full-service integrated marketing agency focused on entertainment marketing, primarily for the motion picture industry.

Managed and delegated tasks to 10-15 part time interns from other area colleges

Supported 7 publicists and 3 junior publicists in daily administrative tasks and any necessary research

Researched organizations, groups, and retail outlets that fit the demographics requested by clients in order to fill advanced screenings

Brainstormed ideas for promotional stunts and promotional materials to create buzz around client films
Organized and maintained promotional closet inventory on a daily basis

Public Relations Intern

Version 2.0 Communications
(8 months)Greater Boston Area

A boutique, full-service public relations agency focused on B2B/B2C communications for emerging and established companies. Responsible for daily administrative support on four accounts totaling more than $45K in monthly revenue; execute against core awareness-building programs including editorial calendars, speaking opportunities, awards and social media campaigns.

Select Account Related Accomplishements

Designed and built custom infrastructure for four accounts to ensure account teams could successfully execute communications programs and keep clients abreast of updates in real time.

Drove proactive media interview opportunities tied to editorial calendars and planned features; worked with editors at vertical and IT publications to vet story angles and make recommendations on how clients may participate.

Developed new thought leadership abstracts for Enterprise Mobile and successfully lobbied event managers to secure high profile, standalone CEO presentations at World Wireless Congress, Xconomy's and Interop's Mobile Business Expo.

Built and managed client "fan" and "group" pages across leading social networks including Facebook and LinkedIn; responsible for creating and publishing new content for Plymouth Rock Assurance that grew the fase from 0 to 400 followers in 6 months; used top microblogging services (e.g. Twitter) to broadcast client news and thought leadership to a steadily growing audience of influencers.

Select New Business Related Accomplishments

Established and executed against a repeatable strategy to assist agency management in the pursuit of new business (e.g. researching prosepect communications programs ahead of pitches; researching and forwarding relevant stories-with analysis-to agency management to keep prospects abreast of their and competitive coverage, etc.).

Assisted agency management on over 15 new business pitches during my tenure; agency went on to win four accounts.

Publications

4 Proven Strategies for Digital Marketing Optimization(Link)

March 2013

This ebook focuses on using knowledge of your potential customers' paths to purchase to start optimizing four crucial areas of digital marketing including your paid/organic search campaigns, your affiliate marketing program, your ecommerce strategy, and your referral traffic generation efforts.

State of Search: May 2012(Link)

May 2012

Using insights gathered from Compete data, this report investigates the top three search engines, Bing, Google, and Yahoo, to see how consumer search behavior is changing and what marketers can do with that knowledge.

Courses

Northeastern University

  • Twentieth Century Media
  • Crisis Communication and Image Management
  • Persuasion and Rhetoric
  • Advertising and Promotional Culture
  • Industrial/Organizational Psychology

Skills

  • Email Marketing
  • Social Media Marketing
  • Facebook
  • Social Media
  • Social Networking
  • Google Analytics
  • Corporate Blogging
  • Marketing
  • Marketing Automation
  • Pardot
  • Public Relations
  • Strategy
  • SEM
  • PPC
  • HTML
  • Google Adwords
  • Web Analytics
  • Competition
  • Search Advertising
  • Advertising
  • Digital Strategy
  • White Papers
  • Compete PRO
  • Twitter
  • Report Writing
  • Lead Generation
  • Inbound Marketing
  • SEO
  • Content Marketing
  • Drip Marketing
  • LinkedIn
  • Marketing Research
  • See 17+  See less

Languages

  1. English

    Native or bilingual proficiency
  2. Spanish

    Elementary proficiency
  3. Italian

    Elementary proficiency

Education

Northeastern University

BA, Communication Studies, minors in Psychology, Sociology, 3.8

Summa cum laude, Honors Program Course Distinction

Activities and Societies: Council for University Programs, Honors Student Council, National Society of Collegiate Scholars, Husky Ambassador Tour Guide

Honors & Awards

Summa cum laude; Honors Program Course Distinction; Dean’s List; Excellence Scholarship; Amelia Peabody Scholarship

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