Compete, Inc. (Millward Brown Digital)
Associate Digital Marketing Manager
Associate Digital Marketing Manager at Compete (Millward Brown Digital)
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Associate Digital Marketing Manager
My main focuses are marketing automation, email marketing, lead nurturing, paid search, and content generation. I'm looking to connect with other marketing professionals in the greater Boston area.
Manage and write for the corporate blog
Manage corporate social media accounts (Twitter, Facebook, LinkedIn) and provide social support for all marketing campaigns
Provide support for email marketing, events, webinars, display/print campaigns
Submit vendor invoices to accounts payable and track the marketing budget
A full-service integrated marketing agency focused on entertainment marketing, primarily for the motion picture industry.
Managed and delegated tasks to 10-15 part time interns from other area colleges
Supported 7 publicists and 3 junior publicists in daily administrative tasks and any necessary research
Researched organizations, groups, and retail outlets that fit the demographics requested by clients in order to fill advanced screenings
Brainstormed ideas for promotional stunts and promotional materials to create buzz around client films
Organized and maintained promotional closet inventory on a daily basis
A boutique, full-service public relations agency focused on B2B/B2C communications for emerging and established companies. Responsible for daily administrative support on four accounts totaling more than $45K in monthly revenue; execute against core awareness-building programs including editorial calendars, speaking opportunities, awards and social media campaigns.
Select Account Related Accomplishements
Designed and built custom infrastructure for four accounts to ensure account teams could successfully execute communications programs and keep clients abreast of updates in real time.
Drove proactive media interview opportunities tied to editorial calendars and planned features; worked with editors at vertical and IT publications to vet story angles and make recommendations on how clients may participate.
Developed new thought leadership abstracts for Enterprise Mobile and successfully lobbied event managers to secure high profile, standalone CEO presentations at World Wireless Congress, Xconomy's and Interop's Mobile Business Expo.
Built and managed client "fan" and "group" pages across leading social networks including Facebook and LinkedIn; responsible for creating and publishing new content for Plymouth Rock Assurance that grew the fase from 0 to 400 followers in 6 months; used top microblogging services (e.g. Twitter) to broadcast client news and thought leadership to a steadily growing audience of influencers.
Select New Business Related Accomplishments
Established and executed against a repeatable strategy to assist agency management in the pursuit of new business (e.g. researching prosepect communications programs ahead of pitches; researching and forwarding relevant stories-with analysis-to agency management to keep prospects abreast of their and competitive coverage, etc.).
Assisted agency management on over 15 new business pitches during my tenure; agency went on to win four accounts.
This ebook focuses on using knowledge of your potential customers' paths to purchase to start optimizing four crucial areas of digital marketing including your paid/organic search campaigns, your affiliate marketing program, your ecommerce strategy, and your referral traffic generation efforts.
Using insights gathered from Compete data, this report investigates the top three search engines, Bing, Google, and Yahoo, to see how consumer search behavior is changing and what marketers can do with that knowledge.
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