
User Experience and User Interface Design Lead
Greater Chicago Area

User Experience and User Interface Design Lead
Greater Chicago Area
Personal website: http://www.delariman.com
User experience lead , art director, & design lead. Past clients include automotive, financial, healthcare, education, technology industries.
• Web development lead & user experience strategist for web sites & web-related applications
• Web interface development experience for email ads, mini portals, & community sites
• Award-winning technical & character illustrations for both web and print
• Rapid application prototype design experience using Flash / HTML
• Search engine optimization, search engine marketing, & analytics experience
(Non-Profit; Insurance industry)
October 2009 — Present (2 months)
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(Privately Held; Photography industry)
2004 — Present (5 years )
Please view my online portfolio of vector illustrations here:
www.istockphoto.com/vectorsedge
(Privately Held; Myself Only; Graphic Design industry)
January 1993 — Present (16 years 11 months)
• Create proposals, strategize budget, determine web site features with the client, establish creative direction
• Produce layouts for clients' visual brand, present and pitch ideas with the intended visual language
• Guide clients on web-positioning strategies, marketing ideas and produce marketing assets for web and print
• Hire and manage subcontractors with multiple skillsets to assist with projects
• Design websites from mockup to completion from front-end visual design to back-end programming
• Develop dynamic database-driven websites with built-in content-management features, as well as custom Flash animations and presentations
• Create technical product illustrations as well as illustrations for stock image library
PARTIAL CLIENT LIST
Elemental Enterprise, EthicsRX, GE Medical Systems, Imagemark, IstockPhoto, Lockheed Martin, Whittman-Hart
AWARDS
2007 March - Istockphoto.com Monthly Vector Challenge Winner: 1st Place Illustration - "Last of its Kind"
(Public Company; SHLD; Retail industry)
March 2009 — September 2009 (7 months)
User experience design for Sears eCommerce sites: Sears.com, Kmart.com, LandsEnd.com, etc.
E-commerce user experience and visual interface design with focus towards personalized and social media solutions.
Define strategic solutions that allow for a web experience that anticipates a customer's need, and create tools and strategies that will help improve the customer's experience in future visits.
Strategize and implement mobile-to-web-to-store customer experience, and provide a seamless shopping solution via live or e-commerce
(Privately Held; Information Technology and Services industry)
July 2007 — January 2009 (1 year 7 months)
• Create visual interfaces with logical and target-specific user interface architecture for content-managed websites and web-based applications
• Craft a balance between science and art by determining business objectives, recognizing the target audience, and outlining user goals, to create a user-centric interactive design experience
• Conduct usability metrics, heuristic evaluations, comparative evaluations, and create an outline to help anticipate and understand user behavior
• Build and promote consulting services for prospective clients and also ensure profitability of consulting projects
(Privately Held; E-Learning industry)
July 2006 — July 2007 (1 year 1 month)
Nogginlabs is an award-winning e-learning firm serving Fortune 100 clients.
4 courses won the coveted Brandon Hall awards, and 1 Stevie award during my tenure.
• Lead the creative vision, design direction, and animation for custom-designed elearning courses
• Lead a team of 9 designers and oversee course designs across 5 project teams
• Strategize with client and project managers to elucidate and manage timelines, decide on project features, staff arrangement
• Design sell sheets and multimedia interactive marketing materials for sales staff
• Conceptualize and storyboard with instructional designers and refine the script with content producers to create courses that provide an engaging experience that helps modify user behavior
• Partner with clients to emaintain their corporate visual brand and retrofit courses to match their intended audience
• Produce e-learning systems with varied subject matter such as: courses on diversity, harassment, system simulations, customer service, on-the-job training, healthcare
CLIENT LIST
AbbottLabs, ABN-AMRO, CDW, CapitalOne, Dell, JetBlue, McDonald's, Northwestern University
AWARDS
[Roles: Design direction, interaction design, animation, illustration]
2008 American Business Awards "Stevie"
Public Information & Professional Education
AIDS Foundation of Chicago (AFC): "Empowerment Education Referral Station (PEERS)"
2008 Brandon Hall Award
Best Custom Content: Gold
McDonald's Worldwide Training Curriculum: "Crew Trainer"
2008 Brandon Hall Award
Best Custom Content: Silver
McDonald's Worldwide Training Curriculum: "French Fries"
2008 Brandon Hall Award
Best Use of Games for Learning: Silver
AOL: "AOL101"
[Role: Prototype interaction design]
2006 Brandon Hall Award
Best Custom Content: Silver
JetBlue Airways: "E190 Inflight Training"
(Public Company; 1001-5000 employees; Internet industry)
December 2002 — July 2006 (3 years 8 months)
• Worked collaboratively with marketing team to deliver multiple projects and meet tight deadlines in a fast-paced web advertising arena
• Created visually-appealing, Flash advertising animations that produced high click-through rates
• Maintained corporate visual brand while creating high visual appeal when designing across online advertising channels through email, web portal design, and Flash ad animations
• Delivered webadvertising using Flash, email ads, games, interactive promos, and web page designs
CLIENT LIST
MedicalMoment, PackerInsider.com, MKEOnline, Milwaukee Art Museum, Milwaukee Brewers, Milwaukee Bucks
AWARDS
2003 Journal Communications Team of the Year Award - Highest percentage of revenue goal
2004 Edgy Award - Best AdProgram - MedicalMoment.org
[Role: Advertising and elearning design]
2005 Edgy Award - Best Home Page User Experience for MKEOnline.com
[Role: Advertising design]
(Public Company; 5001-10,000 employees; Design industry)
2002 — 2003 (1 year )
• Presented and communicated visual design perspectives and brainstormed user interface direction with client
• Partnered with Internet Architects to design interfaces with the aid of usability and analytical data
• Produced visual branding designs, web interfaces, interactive games
• Illustrated detailed Harley-Davidson technical motorcycle lineart in 2003 and 2004 for web and print
• Designed and produced h-d.com's domestic and international multilingual sites for Harley’s 100th Anniversary
(Privately Held; 11-50 employees; Internet industry)
2000 — 2002 (2 years )
• Pitched and presented animation, illustration, and visual design concepts to clients as well as in-house
• Lead character illustration designs, and taught vector illustration techniques to production staff
• Streamlined the production process by creating templates, code and design asset libraries for future use
• Collaborated with Artistic Director, instructional designers, and content editors to produce flash animations, character designs, and interface designs for over 50 Flash elearning courses
PARTIAL CLIENT LIST
ABN-AMRO, AON Corp, Bayer, BankOne, Kellogg School of Management, LaSalle Bank, University of Wisconsin
AWARDS
2002 CINDY - Gold Award Winner - University of Wisconsin's
"NCAA Compliance E-learning Course"
BA Film: Animation 1994 — 1999
illustration, web design, elearning, art direction, flash animation, user experience, usability
Istockphoto.com Illustrator