Deep Banerjee

Current

Consultant - Marketing Strategies, Mktg to Children & Youth, Market Research, Channel Mgmt, Promos at www.marketingpundit.com

Past

Retail Sales Manager at Singer India Ltd
Sales & Marketing professional at Castrol India Ltd

Education

Indian Institute of Management, Calcutta
LN Mishra College of Business Management
St.Xavier's College, Kolkata

St.Patrick's H.S. School, Asansol, West Bengal

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Recommended

1 person has recommended Deep

Connections

315 connections

Industry

Marketing and Advertising

Websites

Deep Banerjee’s Summary

Sales is an automatic process provided the marketing is right (it's an ongoing Opinion Poll in www.marketingpundit.com).

I understand the pains of selling a litre of lubricating oil for your car or a food processor to your wife. I have done it for over 7 years.
When I suggest a marketing plan for a soap, computer, etc its pragmatic and achievable. My suggestions are not a heap of well-crafted hollow words only.

I help brands to reinforce its positioning stance to target audiences. My job is to create a favourable perception about the brand in the minds of potential customers. With over 70% of India's population below the age of 30 years, my major focus is towards addressing youth and children.

The domain of my Marketing Support expertise encompasses:
Children and Youth Marketing, Brand Positioning, Segmentation, BTL Promotions, Market Research, Strategy Planning, Channel Management, Sales and Marketing Training, Guiding MBA students for Syndicated Summer Internships.

Me as a Sales & Marketing Trainer :
- Conduct Sales/ Marketing/ Soft-Skill modules for executives of corporate entities (incl. their Distribution Channel).
- Regular visiting faculty of University affiliated/ AICTE approved Marketing Management courses at reputed B-Schools. Since 1993, I have been grooming up and assigning marketing support projects to students.
- B-Schools keen on availing of my expertise in Sales/ Marketing/ Soft-Skill training/ Summer Projects as part-time/ visiting faculty, pls contact me.

Pls join my LinkedIn group "Children and Youth Marketing", if you truly believe that Children & Youth:
- are our future.
- can directly or indirectly contribute to the growth of your brand/ category.
- are ideal for viral marketing.
- can't be taken for granted.

Know more about me on www.marketingpundit.com. Marketingpundit.com is only my virtual space identity.
Revert to me at: deep@marketingpundit.com or contact me at: +91 98301 53536.

Deep Banerjee’s Specialties:

1. Over 7 years in sales where the brand was 40% more expensive than the nearest competitor.
2. Exceptional capabilities to analyse why and how something happens.
3. Out-of -the-box marketing solution.
4. Superb oral and written communication skills.
5. A 'josh' to offer personalized service to every client.
6. Professional networking.
7. Cross industry quality experience in FMCG, Durables, IT, Auto, Retailing and more at http://www.marketingpundit.com/credential.htm.

Deep Banerjee’s Experience

Consultant - Marketing Strategies, Mktg to Children & Youth, Market Research, Channel Mgmt, Promos

www.marketingpundit.com

(Marketing and Advertising industry)

December 1992 — Present (15 years 11 months)

Check me out at: www.marketingpundit.com.

Served in Castrol & Singer after MBA in Sales/ Marketing, for 7 years (Aug 85 - Nov 92).

From Nov 1992, engaged in Child & Youth centric Brand Promotion & Mgmt, Market Research, Retail Audit & Census, Channel Mgmt, Innovative BTL and Commn Strategies, Database Formulation, Strategic Alliances, Sales & Marketing Training for MBA & Corporates, Soft Skill Training.

Conceptualizer of the only 1 of its kind :
- POWERPLAY (Intra+Inter School PowerPoint Presentation Contests);
- IT KRIYA (Inter College Sr School PowerPoint Presentation Contests);
- SOCIALLY SPEAKING (Inter School Creativity, Comprehension Contests).

Have executed over 480 Mktg Support Projects.
Projects are carried out on a national basis across India.

Revert to me at: deep@marketingpundit.com or contact me at: +91 98301 53536.

List of clients include: Colgate, Nerolac Paints, Novartis, ITC, Castrol, Rasna, General Mills, Osram, LG, Eveready, Titan ...
Retail Sales Manager

Singer India Ltd

(Public Company; 5001-10,000 employees; Consumer Goods industry)

February 1992 — November 1992 (10 months)

Responsible for Zonal Retail Sales and strategising the setting up of a chain of company owned "SINGER Centres" across India.
Sales & Marketing professional

Castrol India Ltd

(Public Company; 1001-5000 employees; Automotive industry)

August 1985 — January 1992 (6 years 6 months)

Served in Castrol India Ltd following my MBA in positions of responsibility in Sales/ Marketing, cumulatively for a period of over 6 years (August 1985 - January 1992).
Spent over 6 years in Castrol where the brand was 40% more expensive than the nearest competitor.

Deep Banerjee’s Education

Indian Institute of Management, Calcutta

Certificate in Marketing Management, 1986 — 1986
LN Mishra College of Business Management

MBA (Marketing), 1983 — 1985
St.Xavier's College, Kolkata

B.Sc, 1980 — 1982
St.Patrick's H.S. School, Asansol, West Bengal

ICSE, ISC, 1967 — 1979

Additional Information

Deep Banerjee’s Websites:

Deep Banerjee’s Interests:

market research, marketing to children and youth, retail census & audit, distribution channel management, modern direct marketing strategies, database formulation, direct mailing, innovative promotional and communication strategies, product launches, strategic alliances, sales & marketing training