Deena Varshavskaya

Current

Lead User Experience Architect at Dynamik Interactive Inc

Past

Product Manager, Music, Video, Community at TagWorld
Director, Product Management and Founder at Lotus Interworks, Inc.
CEO and Founder at ReelACT.com

Marketing Manager at All In One Productions
Producer and Executive Producer at Freelance

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Education

Cornell University

Recommended

18 people have recommended Deena

Connections

500+ connections

Industry

Internet

Deena Varshavskaya’s Summary

Principal at Dynamik Interactive Inc. We specialize in cutting-edge user experience design for consumer Web 2.0 applications. Our expertise includes Social Networks, Online Media and Video Portals, Rich Applications and Mobile Interfaces. Our recent work has included projects for Better Homes and Gardens Real Estate, Kelley Blue Book, MySpace.com, Disney, Warner Brothers, Streetwise, ABC, Yellow Pages, MGA, Acura, Honda, Scion and others.

Deena Varshavskaya’s Specialties:

• Successfully founded four companies: Dynamik Interactive Inc, ReelACT.com, HumanUO Inc., Pixidot Inc.
• Led product development for many large-scale web properties
• Expertise in creating cutting edge consumer Web 2.0 applications, with a focus on Social Networking, Online Media and Rich Application Interfaces
• Exceptional strategic and analytical thinking and ability to execute

Deena Varshavskaya’s Experience

Lead User Experience Architect

Dynamik Interactive Inc

(Privately Held; 1-10 employees; Internet industry)

November 2006 — Present (1 year 9 months)

Dynamik Interactive is a four-person team of full-time User Experience Designers. We provide Information Architecture and User Experience Design services with a focus on Consumer Web, Social Networks, Online Media and Web 2.0 Interfaces.

Clients have included Better Homes and Gardens Real Estate, Kelley Blue Book, MySpace.com, Disney, Warner Brothers, Streetwise, ABC, Yellow Pages, MGA, Acura, Honda, Scion and others.
Product Manager, Music, Video, Community

TagWorld

(Privately Held; 51-200 employees; Internet industry)

April 2006 — December 2006 (9 months)

TagWorld is an advanced Web 2.0 technology startup which integrates content, publishing, and social networking.

• Translated high-level vision for Music and Video applications into site maps, wireframes and functional specifications
• Designed functionality, layout and interactions for complex landing pages and music and video players
• Supported negotiations with corporate Music and Video partners
Director, Product Management and Founder

Lotus Interworks, Inc.

(Privately Held; 201-500 employees; Information Technology and Services industry)

April 2005 — April 2006 (1 year 1 month)

Lotus Interworks is a global technology incubator and management company.

• Worked directly with the CEO to found two companies, HumanUO Inc. and Pixidot Inc.
• Defined information architecture, functionality, interactions and content for web applications and company websites
• Directed product development efforts, managing cross-functional teams and ensuring successful implementation
• Initiated and closed sales, including the first sale for a national account (Spherion Corporation)
• Designed and implemented development and QA operations processes for work with overseas teams
• Managed client and stake holder relations, provided client support, presentations and live training
CEO and Founder

ReelACT.com

(Privately Held; 1-10 employees; Internet industry)

2003 — 2005 (2 years)

ReelACT.com is the first-to-market online video technology solution for the casting industry.

Business Development
• Developed and executed an original concept for new business opportunity, raising startup capital and establishing a partnership with two senior Fortune 500 technologists
• Lead the company to successful market adoption, growing user database to 1000 video profiles and over 3000 of total member profiles within one year of launch
• Provided strategic and tactical direction for new product development
• Developed affiliate and partner relationships, and managed customer and client relations
Marketing Manager

All In One Productions

(Media Production industry)

2003 — 2004 (1 year)

• Coordinated marketing efforts, including brochures, DVD reels and website development
• Redefined the company as a leader in high-definition production and post-production
Producer and Executive Producer

Freelance

(Media Production industry)

2000 — 2003 (3 years)

• Developed and produced original projects, including narrative films, documentaries, and a TV pilot
• Secured sponsorships and budgets and oversaw all aspects of production and post-production