Deena Varshavskaya

Lead User Experience Architect

Greater Los Angeles Area

Current
  • Lead User Experience Architect at Dynamik Interactive Inc
Past
  • Product Manager, Music, Video, Community at TagWorld
  • Director, Product Management and Founder at Lotus Interworks, Inc.
  • CEO and Founder at ReelACT.com
  • Marketing Manager at All In One Productions
  • Producer and Executive Producer at Freelance
Education
  • Cornell University
Connections
500+ connections
Industry
Internet

Deena Varshavskaya’s Summary

Principal at Dynamik Interactive Inc. We specialize in cutting-edge user experience design for consumer Web 2.0 applications. Our expertise includes Social Networks, Online Media and Video Portals, Rich Applications and Mobile Interfaces. Our recent work has included projects for Better Homes and Gardens Real Estate, Kelley Blue Book, MySpace.com, Disney, Warner Brothers, Streetwise, ABC, Yellow Pages, MGA, Acura, Honda, Scion and others.

Deena Varshavskaya’s Specialties:

• Successfully founded four companies: Dynamik Interactive Inc, ReelACT.com, HumanUO Inc., Pixidot Inc.
• Led product development for many large-scale web properties
• Expertise in creating cutting edge consumer Web 2.0 applications, with a focus on Social Networking, Online Media and Rich Application Interfaces
• Exceptional strategic and analytical thinking and ability to execute


Deena Varshavskaya’s Experience

  • Lead User Experience Architect

    Dynamik Interactive Inc

    (Privately Held; 1-10 employees; Internet industry)

    November 2006Present (1 year 9 months)

    Dynamik Interactive is a four-person team of full-time User Experience Designers. We provide Information Architecture and User Experience Design services with a focus on Consumer Web, Social Networks, Online Media and Web 2.0 Interfaces.

    Clients have included Better Homes and Gardens Real Estate, Kelley Blue Book, MySpace.com, Disney, Warner Brothers, Streetwise, ABC, Yellow Pages, MGA, Acura, Honda, Scion and others.

  • Product Manager, Music, Video, Community

    TagWorld

    (Privately Held; 51-200 employees; Internet industry)

    April 2006December 2006 (9 months)

    TagWorld is an advanced Web 2.0 technology startup which integrates content, publishing, and social networking.

    • Translated high-level vision for Music and Video applications into site maps, wireframes and functional specifications
    • Designed functionality, layout and interactions for complex landing pages and music and video players
    • Supported negotiations with corporate Music and Video partners

  • Director, Product Management and Founder

    Lotus Interworks, Inc.

    (Privately Held; 201-500 employees; Information Technology and Services industry)

    April 2005April 2006 (1 year 1 month)

    Lotus Interworks is a global technology incubator and management company.

    • Worked directly with the CEO to found two companies, HumanUO Inc. and Pixidot Inc.
    • Defined information architecture, functionality, interactions and content for web applications and company websites
    • Directed product development efforts, managing cross-functional teams and ensuring successful implementation
    • Initiated and closed sales, including the first sale for a national account (Spherion Corporation)
    • Designed and implemented development and QA operations processes for work with overseas teams
    • Managed client and stake holder relations, provided client support, presentations and live training

  • CEO and Founder

    ReelACT.com

    (Privately Held; 1-10 employees; Internet industry)

    20032005 (2 years)

    ReelACT.com is the first-to-market online video technology solution for the casting industry.

    Business Development
    • Developed and executed an original concept for new business opportunity, raising startup capital and establishing a partnership with two senior Fortune 500 technologists
    • Lead the company to successful market adoption, growing user database to 1000 video profiles and over 3000 of total member profiles within one year of launch
    • Provided strategic and tactical direction for new product development
    • Developed affiliate and partner relationships, and managed customer and client relations

  • Marketing Manager

    All In One Productions

    (Media Production industry)

    20032004 (1 year)

    • Coordinated marketing efforts, including brochures, DVD reels and website development
    • Redefined the company as a leader in high-definition production and post-production

  • Producer and Executive Producer

    Freelance

    (Media Production industry)

    20002003 (3 years)

    • Developed and produced original projects, including narrative films, documentaries, and a TV pilot
    • Secured sponsorships and budgets and oversaw all aspects of production and post-production


Deena Varshavskaya’s Education

  • Cornell University

    College Scholar: Psychology, Computer Science and Film Studies


Additional Information

Deena Varshavskaya’s Groups:

The Los Angeles User Experience Meetup

  •    Women 2.0 member
  • Forbes.com Entrepreneurs member
  •    Interaction Design Association member
  •    UX Professionals member
  •    The Content Wrangler Community member
  •    Revedia Group - Sr. Level Interactive Digital Media Professionals Only. member
  •    Animation, Media & Entertainment member
  •    Web 2.0 Mapping and Social Networks Meetup Group member
  •    Refresh - Promoting design, technology,and usability. member
  •    Automotive Digital Marketing member
  •    User Experience member
  •    Info Arch - Information Architects member
  •    Customer Experience Management Professionals member

Deena Varshavskaya’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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