
CEO, Dunn Direct Media -- Performance Marketing specialists
Chico, California Area

CEO, Dunn Direct Media -- Performance Marketing specialists
Chico, California Area
Declan Dunn is CEO of Dunn Direct Media, an agency delivering the 21st century form of direct marketing. Direct media means using audio, video, and traditional direct marketing to generate leads and sales -- drawn from Dunn's 14 years of experience creating results for clients of all sizes.
Professional History
Dunn Direct
CEO: 2004-present
ADNet International
http:www.adnetinternational.com
CEO: 1998 to 2004
Inetdesign
Multimedia Design and Development
CEO: 1988 to 1998
Summary of Capabilities
* Develops direct media campaigns using audio, video, and strategic viral marketing campaigns to invite visitors to spread the word. One site generates 6 million visitors a year driven by the power of the audience, it's passion, content, and most importantly, control. Recent project to check out is the FunMoneyGood.com network and FMGTV.com.
* Consistently pinpoints Internet Trends 6-12 months ahead of major media through proprietary research and online surveys, evaluations, and interviews based on merging technical needs with marketing support.
* Strategizes with businesses to maximize value of online customer acquisition. Merges online ventures with current, offline marketing efforts, creating value based on customer participation and return visits. Focuses on developing online commerce by building a customer base via email, blogs, and podcasting.
* Author of 5 books on Internet commerce: Director of Sales (1996), Beginner's Guide to Internet Marketing (1997), Insider's Guide to Affiliate Programs (1998), Winning the Affiliate Game (1999), and Net Profits (2000).
* Designs and develops member's areas and training platforms including the Internet Marketing University (2002), Demand Lab (2003-2004), Right Now Marketing (2005) and the new business social network, Perform or Die (2007).
* Received his Master's Degree in Instructional Technology, developing projects on the Internet since 1994..
Business development of startups, direct response marketing systems, partnership development, podcasting, integration of offline and online ventures, affiliate programs, ideas that radically improve results by focusing on ROI instead of spending ad dollars on bad dreams. Now focusing on direct media, using the new technologies to integrate, coordinate, and motivate audiences using innovative methods of audio and video marketing.