Bob DeCecco, CPA

Bob DeCecco, CPA

Web 3.0 Marketing Evangelist

Sarasota, Florida Area

Current
  • CEO & Co-Founder at theTRAFFICplan
  • Co-Founder, President and COO at Typed-In LLC
Past

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4 more...

Education
  • Franklin Pierce College
Recommended
Bob has 7 recommendations 7 people have recommended Bob
Connections
158 connections
Industry
Online Media
Websites

Bob DeCecco, CPA’s Summary

I am known as a passionate, driven and competitive entrepreneur with skills as diverse as my experiences. I am driven by a deep desire to be known as the subject matter expert of whatever business or industry I am involved in. A strong work ethic keeps me on the cutting edge and provides the opportunity to make a positive impact in my life and the lives of others around me.

Prior to founding theTRAFFICplan, I acquired a Mortgage Bank which was about to enter into bankrutpcy; Aclarian Mortgage. After facilitating a turn-around and growing operations, Aclarian was acquired by a publicly traded REIT ~ Opteum Inc. (formerly known as OPX: NYSE), now known as Opteum Mortgage.

Before that, I held the position of CFO for a BPM software company, Q-Link Tech. Co-lead an effort to raise $8mm in VC financing sustaining company efforts until an eventual sale to Adobe Systems for $20mm; returning all capital invested with a deserving ROI to investors and founders.

As a CPA with PricewaterhouseCoopers I have participated in the following IPOs and Secondary Market Offerings:

- Microfinancial Leasing (MFI: NYSE)
- Switchboard.com (SWBD: No longer listed)
- Affiliated Managers Group (AMG: NYSE); secondary offering

In early 2004, I helped co-found an Alliance within our regional business community leading to the early stages of a new Chamber of Commerce (www.lwrba.org)

Bob DeCecco, CPA’s Specialties:

Online Media
Network & Affiliate Marketing
Sales LifeCycle
Financial Due Diligence
Marketing and Branding
Mergers and Acquisition
Technology Selection (hardware and software)
Public Relations
Capital Raising
Credit Policy

Bob DeCecco, CPA’s Experience

  • CEO & Co-Founder

    theTRAFFICplan

    (Online Media industry)

    May 2009 — Present (3 months)

    The Traffic Plan will be a comprehensive system that provides everyday people the ability to create wealth by harnessing the power of the internet. Simply put...theTRAFFICplan will show individuals like you and I how to simply and easily make part-time or full-time income streams by doing something we already do...network with other people, online or off.

    Those early adopters that grasp the power of building a league of followers leveraging today's social networking tools such as Twitter, YouTube, Facebook et.al., will not only create the ability to earn income today, but more importantly, position themselves for the future for when the real opportunity presents itself.

    We believe that mainstream Corporate America, including todays' Web 2.0 darlings, will soon begin to realize there is a new and potentially enormous sales distribution channel available to them which we like to call "Web 3.0 - Social Profit Streams"...Peer to Peer Marketing aka "Follower Marketing"

  • Co-Founder, President and COO

    Typed-In LLC

    (Privately Held; 1-10 employees; Internet industry)

    July 2007 — Present (2 years 1 month)

    Typed-In is an internet media company focused on helping businesses of all size increase sales by taking advantage of the shift in users approach from print media to local online search. Through the acquisition and development of its geo-targeted domain network, these domains, once acquired by Typed-In, are subsequently monetized by bridging the advertiser to the local consumer.

    A geo-targeted domain name answers the question of what (product/service) & where (location); for example, consumers searching on the internet for a particular product or service in their local market may type the following in their browser; LAWYERPORTLAND.COM, DIVORCEATTORNEYBOSTON.COM, PLUMBERLASVEGAS.COM, DOCTORSANFRANCISCO.COM, etc.

    Consumers searching locally are a very high quality lead for a business, typically converting 250% more often than conventional leads for a fraction of the cost of traditional advertising.

  • Vice President Business Development & CFO

    Skyway Software

    (Privately Held; Computer Software industry)

    August 2007 — August 2008 (1 year 1 month)

    My direct business development activies are focused primarily on Global Strategic Alliances; as a shared responsibility with our President/CEO. Coordinating efforts with Sales and Marketing to achieve our targeted client and revenue goals whether via Direct Sales, ISVs, OEM and/or standard Reseller channels.

    As the company CFO, I report to the CEO and Board of Directors on all aspects of finance activities, including but not limited to contract negotiations, capital raise, patents, budgeting, forecasting, etc. In addition, I am responsible for all legal, insurance and accounting activities.

  • Senior Vice President

    Opteum Mortgage

    (Public Company; 1001-5000 employees; OPX; Financial Services industry)

    June 2006 — August 2007 (1 year 3 months)

    Upon the sale of my company, Aclarian Mortgage to Opteum Mortgage, I was hired to oversee all Retail Production and Operations for the entire state of Florida.

    In this position, I was responsible for all areas of sales and operations, including but not limited to Sales (Originations), Operations (Processing), Marketing, Facilities, Human Resources, Training, and Financial operations for the State of Florida retail lending division.

    Acted in an advisory capacity to the President as it relates to new business development opportunities.

  • CEO

    Aclarian Mortgage

    (Privately Held; 51-200 employees; Financial Services industry)

    October 2003 — June 2006 (2 years 9 months)

    Acquired by me in October 2003 and sold to Opteum Financial Services (OPX: NYSE) in June 2003

  • CFO

    Q-Link Technologies

    (Privately Held; 11-50 employees; Computer Software industry)

    November 2000 — October 2003 (3 years)

    Venture Capital backed BPM (Business Process Management software company) sold to Adobe Systems.

  • Corporate Controller / Interim CFO

    Anthony Robbins Companies

    (Privately Held; 201-500 employees; Events Services industry)

    September 1999 — November 2000 (1 year 3 months)

  • Senior Associate

    PricewaterhouseCoopers

    (Privately Held; 10,001 or more employees; Accounting industry)

    1998 — 1999 (1 year)

  • Divisional Controller

    Coldwell Banker / Hunneman Mortgage

    (Public Company; 1001-5000 employees; Real Estate industry)

    1996 — 1998 (2 years)

Bob DeCecco, CPA’s Education

  • Franklin Pierce College

    BS , Accounting , 1993 — 1996

Additional Information

Bob DeCecco, CPA’s Websites:

Bob DeCecco, CPA’s Interests:

Most of my free time is spent with my family. There isn't much I don't have an interest in as I enjoy everything life has to offer at every given opportunity.

Bob DeCecco, CPA’s Contact Settings

Interested In:

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