
DECAF
San Francisco Bay Area

DECAF
San Francisco Bay Area
The question “what kind of designer are you?” doesn’t quite make sense to us. When we look at the product a designer does, we evaluate the work based on the concept, aesthetic and functional qualities and not by the educational background or specialty, “label”, of the person.
And from our point of view, people that accept or reject something based on the label of it’s maker, are not willing to break the molds!
Narrowing Design down to a single type of product or field is not the right way to approach it and we think that a collaboration of skills will give the individual designer a wider view and possibilities and these will be very valuable for him and the client. Anyone who communicates their concept through their product is a designer, independently from the medium used or the type of design you are trained in.
www.design21sdn.com/people/17232
(Design industry)
January 2008 — Present (1 year 7 months)
DECAF is a group of designers, who believe that the talent of a designer shouldn't be limited to their area of expertise, and shouldn't be labeled according to his/her studies. A designer is able to expand his/her skills into other areas of design.
That’s why by joining our skills we give the individual designer a wider scope, freedom and possibilities and with this collaboration we will have a much richer product that includes different points of view.
Design is moving away from consumer use and production and get closer to museum pieces and art. Its good to have a concept but the designed object should be rather a product than a story. A designed product should be always in favor of the user. Off course a design should start with a strong concept, but the product is the goal and not only serve a artistic purpose
(Design industry)
December 2000 — Present (8 years 8 months)
Art and Design projects in different fields
(Design industry)
March 2000 — September 2003 (3 years 7 months)
specialized logo design and Branding
Design, Art, Architecture 1985 — 2012 (expected)
International studies, courses and workshops in different fields of design , like graphic design, webdesign, floral design, illustration, curating, interior design, architecture, furniture design, product design, autonomic art,painting, sculpting and photography
BA , interior architecture , 2003 — 2007
Ilustration and Interior design 2002 — 2003
graphic design and webdesign 2000 — 2001
autonomic photography 1996 — 1999
MA , floral design , 1988 — 1994
art, design, architecture
DECAF
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