Deb Terwilliger

Current

Consultant at Deb Terwilliger

Past

Business Development, Marketing and Sales at ClaimLynx, Inc.
Healthcare Sales Manager at SearchAmerica
New Business Product Development Manager at SearchAmerica

Partner at Market Street Partners
Principal at Terwilliger & Associates
Co-Executive Director at Phillips Community Initiatives for Children
Director of Marketing and Admissions at Riverwood Center
Director of Marketing at Health Care Management
Marketing Manager at Group Health Inc.

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6 more...

Education

ProSource Educational Services
University of Minnesota-Twin Cities
University of Wisconsin-Eau Claire

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Recommended

2 people have recommended Deb

Connections

67 connections

Industry

Hospital & Health Care

Deb Terwilliger’s Summary

As a multi-faceted ‘utility player’ who brings a passion to each day’s challenges and opportunities, I wake up every morning excited to see what the day brings. I have the ability to see both the forest and the trees. I use a consultative, relationship management based approach to uncovering issues and developing win-win solutions for my clients and my organization. I thrive on success!

Deb Terwilliger’s Specialties:

Business and referral development, strategic planning, marketing, marketing research, sales, healthcare provider, payer and vendor experience.

Deb Terwilliger’s Experience

Consultant

Deb Terwilliger

(Hospital & Health Care industry)

2007 — Present (2 years )

Providing strategic marketing and business development insight and execution for healthcare organizations in the areas of revenue cycle development and eldercare in the upper Midwest.
Business Development, Marketing and Sales

ClaimLynx, Inc.

(Marketing and Advertising industry)

August 2003 — June 2006 (2 years 11 months)

Electronic Healthcare Transactions. ClaimLynx is a regional healthcare claims clearinghouse, serving the needs of clinics, hospitals and healthsystems in the upper Midwest. In addition to claims and remittance advice (837/835), ClaimLynx also provides claim status information (276/277) and eligibility verification (270/271). My responsibilities included all marketing and sales to provider organizations and business development with payor organizations.
Healthcare Sales Manager

SearchAmerica

(Marketing and Advertising industry)

1999 — 2003 (4 years )

As the Healthcare Sales Manager for SearchAmerica specializing in revenue cycle management solutions, I was responsible for all pipeline development , sales and marketing for the northern tier of the U.S.. During my first 12 months in the position, (after starting with a completely empty pipeline) I closed 60 deals including the Trinity Healthcare system, Novi, MI and the Cleveland Clinic Healthcare system.
New Business Product Development Manager

SearchAmerica

(Marketing and Advertising industry)

1999 — 2002 (3 years )

Product development management responsibilities for SearchAmerica Inc. necessitated working closely with marketing, sales and account services to ensure that all members of the team understood the products and services we offered and that benefits and features were clearly and consistently communicated to our customers. My responsibilities included gathering business requirements from our customers and partners and translating these requirements into product specifications for our development team.
Partner

Market Street Partners

(Privately Held; Financial Services industry)

1996 — 1999 (3 years )

Partner in a marketing and strategic planning firm specializing in providing streetwise solutions for companies across thirty different industries. Projects included positioning development, new product development, strategic planning and market research. My specialty area was healthcare and included projects for integrated healthcare systems, payor organizations and medical device companies.
Principal

Terwilliger & Associates

(Marketing and Advertising industry)

January 1989 — January 1996 (7 years 1 month)

Provided project management, strategic planning and market research for primarily healthcare organizations and non-profit organizations. As a virtual company, I was able to draw upon the skills of different associates as project goals dictated. Coordinated major, first ever neighborhood-based market research project for the Phillips Neighborhood of Minneapolis. Conducted extensive executive interviews with healthcare strategic facilities planners.
Co-Executive Director

Phillips Community Initiatives for Children

(Non-Profit Organization Management industry)

1991 — 1994 (3 years )

I was responsible for all fund-raising activity and managed such funds for a $410,000 non-profit family resource center. Funding increased by 25% in one year. I managed staff of fifteen outreach coordinators, program managers and day-care providers (for an on-site free drop-in daycare center), providing services to an average 15 adults and 10 children per day. As the administrative director, I represented organization in community building efforts such as the Neighborhood Revitalization Project and was a founding member Phillips Neighborhood Lead Collaborative, an organization that lead community awareness of the dangers of childhood lead poisoning and resulted in securing health care for children with lead poisoning.
Director of Marketing and Admissions

Riverwood Center

(Hospital & Health Care industry)

1987 — 1989 (2 years )

I trained and lead a multi-disciplinary team of twelve healthcare professionals in the art of referral development, increasing referrals by 50%. This team was able to increase average daily census at 60-bed psychiatric facility from 30 to 55 in less than 12 months. I also produced a radio talk show which discussed parenting concerns; recruited guests, wrote promotional copy and monitored productions, increasing awareness of the organization’s programs and services.
Director of Marketing

Health Care Management

(Hospital & Health Care industry)

1986 — 1987 (1 year )

Working with our regional sales managers, developed and implemented marketing/sales plans advertising campaigns for five regional health maintenance organizations, creating awareness and meeting enrollment objectives for these new entry plans. As a member of the product development team, I helped to develop small business and individual managed healthcare products that were marketed through five regional health maintenance organizations. This required understanding of each individual state’s mandated minimum benefit requirements and conditions for filing. I conducted advertising agency search these managed care organizations.
Marketing Manager

Group Health Inc.

(Marketing and Advertising industry)

1984 — 1986 (2 years )

After starting as the Assistant Marketing Manager for Large Group Products, I was promoted to Marketing Manager and was responsible for the planning and execution of a $1 million plus marketing and promotions budget for a large regional health maintenance organization.
I coordinated a multi-disciplinary team on a $500,000 plus research project that led to the repositioning of the organization and conducted an advertising agency search for implement new positioning. I also acted as the marketing liaison with all staff and group model clinics to communicate marketing and sales efforts to all clinic personnel.

Deb Terwilliger’s Education

ProSource Educational Services

Resident Producer License , Insurance Principles Life, Accident and Health Basics , 2006 — 2006
University of Minnesota-Twin Cities

Master's Degree , Marketing , 1980 — 1981

This was the first class of what became the Carlson School of Management. We were the guinea pigs. It was an intense 12 month program. My concentration was Marketing. I also worked as a teaching assistant in the undergraduate marketing program and a research assistant in the product management program in addition to maintaining a 20 hour/week part-time job.
University of Wisconsin-Eau Claire

Bachelor of Business Administration , Marketing , 1975 — 1979

I hold a BBA with a comprehensive major in Marketing and two undeclared minors in Psychology and French. In addition to my studies, I held a part-time 20 hour/week position.

Additional Information

Deb Terwilliger’s Interests:

Aside from maintaining competitive intelligence in the health care industry, I spend my off-time knitting, gardening, motorcycling ( I ride, don't drive), camping, fishing and spending time with my daughters whenever they have the time. :)