Market Analyst, Digital Marketplace & New Media, IDC
Singapore
Market Analyst, Digital Marketplace & New Media, IDC
Singapore
Research on Web 2.0, online gaming, Internet advertising, user-generated content, social media, other emerging Web-based consumer applications
(Privately Held; 1001-5000 employees; IDC; Market Research industry)
2008 — Present (1 year)
Syndicated primary and secondary research on the Asia Pacific new media and digital marketplace, addressing issues and forecasting trends amongst businesses and consumers within the Web 2.0 arena.
Research topics range from social networking, blogs and UGC to online advertising and enterprise adoption of Web 2.0 technologies.
Honours , Communication Research , 2000 — 2004
Tan, K. W. P., Swee, D., Lim, C., Detenber, B. H. & Alsagoff, L. (2007). The impact of language variety and expertise on perceptions of online political discussions. Journal of Computer-Mediated Communication, 13(1), article 5. Retrieved 30 January, 2008. http://jcmc.indiana.edu/vol13/issue1/tan.html
Digital Marketplace @ IDC, Pepsi APBU Research @ MB