Deb Sistrunk

Current

Online Publisher at Media by Sistrunk
Consultant at Media by Sistrunk

Past

Coordinator at St. Louis Public Schools
Assignment Editor, Field Producer, News Writer at KSDK-TV

Education

Washington University in St. Louis

Connections

60 connections

Industry

Public Relations and Communications

Websites

Deb Sistrunk’s Summary

Experience: Includes advocacy work for a consortium - working on public policy and education issues. Worked as communications practitioner for large urban school district.

Published blog (http://mediabysistrunk.blogspot.com) to demonstrate versatility in developing online content. Freelance writer and editor for print and online publications.

Headed communications departments in higher education and for nonprofit institutions. Devised and implemented a communications and marketing plan that accomplished its goal - effectively supporting a successful $16 million capital campaign.

Diversified Skills in Broadcast News:
Assignment editor, field producer, segment producer, and news writer for NBC affiliate. Additional experience writing for CBS affiliate and reporting for commercial all-news radio station.
Producer, news anchor, and staff announcer for National Public Radio station and PBS affiliate. Recognized on STLRadio.com as career radio broadcaster.

One of 20 people nationwide to be awarded two-year study grant from the Corporation for Public Broadcasting.

Deb Sistrunk’s Specialties:

- writing and editing
- publications
- blogging and other online services
- marketing
- research
- ghostwriting
- crisis communications
- media training
- community outreach
- professional development

Deb Sistrunk’s Experience

Online Publisher

Media by Sistrunk

(Public Relations and Communications industry)

July 2005 — Present (4 years 5 months)

"Media by Sistrunk", the blog I publish, serves as a forum for various topics, including media, news, writing, marketing, technology, and education.
Consultant

Media by Sistrunk

(Management Consulting industry)

May 1998 — Present (11 years 7 months)

As an independent consultant, Deb Sistrunk comes to the table with experience in dual careers - communications and education. She works in the corporate and nonprofit sector, realizing that most of her clients don't have unlimited budgets.

This high-energy, creative professional serves clients by:

* Developing targeted marketing plans designed to achieve measurable results
* Creating news releases, press kits, and various marketing materials
* Acting as a news broker
* Creating and maintaining Web content, including blogs, to give your organization a strong online presence
* Using her knowledge of media relations to obtain maximum positive exposure
* Utilizing her understanding of the media culture work to your advantage
* Creating a full range of materials to support objectives - providing services for print, broadcast, and the Internet
Coordinator

St. Louis Public Schools

(Educational Institution; Education Management industry)

March 2006 — June 2009 (3 years 4 months)
Assignment Editor, Field Producer, News Writer

KSDK-TV

(Broadcast Media industry)

May 1980 — September 1991 (11 years 5 months)

Deb Sistrunk’s Education

Washington University in St. Louis

B.A. , Urban Studies, Education, Public Policy

Graduate Certificate in Management Studies
Graduate Certificate in Diversity Training

Additional Information

Deb Sistrunk’s Websites:

Deb Sistrunk’s Interests:

Public policy, public affairs, public education, advocacy, marketing, public relations, media, news, media training, crisis communications and management, journalism