Knowledge Manager/Business Researcher/Writer
Greater Minneapolis-St. Paul Area
- Current
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- Researcher and Writer at Freelance (Self-employed)
- Adjunct Instructor at College of St. Catherine
- Past
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- Knowledge Manager at Iconoculture
- Knowledge Manager at Carmichael Lynch
- Media Planner at Fallon
- Media Planner at Campbell Mithun
- Education
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- Dominican University
- Carleton College
- Illinois Math and Science Academy
- Connections
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277
connections
- Industry
- Market Research
- Websites
Deb Rash’s Summary
Over 10 years of experience in advertising, marketing, consumer and media research. I am looking for opportunities to work on a freelance or contract basis with people, companies and brands who need secondary research and insight into connecting with consumers and their target marketplace. Also available for research and search training, and writing.
Deb Rash’s Specialties:
Business research with a focus on advertising and marketing, consumer targeting, demographic analysis, media planning and negotiating, virtual reference, library management, library and research instruction.
Deb Rash’s Experience
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Researcher and Writer
Freelance (Self-employed)
(Self-Employed; Internet industry)
June 2008 — Present (1 year 7 months)
Contract work including writing, publishing, secondary research and social media analysis.
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Adjunct Instructor
College of St. Catherine
(Educational Institution; Higher Education industry)
2004 — Present (5 years )
Classes taught - Issues in Special Libraries and Introduction to Reference.
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Knowledge Manager
Iconoculture
(Privately Held; Market Research industry)
May 2006 — May 2008 (2 years 1 month)
Expertise in consumer trends, marketing and advertising. Secondary research provided across all categories and demographics, and in support of all work functions and for all products including publishing, advisory, consulting and global. Management duties included Knowledge Specialist role and contractors. Recommendation of resources and vendor relations. Internal training on databases and general search techniques. Regular publishing to company internet and intranet.
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Knowledge Manager
Carmichael Lynch
(Privately Held; Marketing and Advertising industry)
2001 — 2006 (5 years )
Marketing Intelligence and New Discoveries department lead. Secondary research support of clients for advertising, public relations and design divisions. Published several external documents for clients as well as internal monthly trend reports and daily news reports. Executed quarterly agency speaker series. Provided database and search training.
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Media Planner
Fallon
(Public Company; Marketing and Advertising industry)
1999 — 2001 (2 years )
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Media Planner
Campbell Mithun
(Public Company; Marketing and Advertising industry)
1998 — 1999 (1 year )
Deb Rash’s Education
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Dominican University
MLIS , Library Science , 2002 — 2004
Attended classes at the College of St. Catherine, St. Paul, MN
- Activities and Societies:
- President, Special Libraries Association, Student Group
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Carleton College
BS , English , 1994 — 1998
- Activities and Societies:
- Varsity Softball Captain, Advertising Manager - The Carletonian
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Illinois Math and Science Academy
H.S. , 1994
Additional Information
Deb Rash’s Websites:
Deb Rash’s Groups:
Centennial Commission, Special Libraries Association, 2007-2009
Annual Conference Planning Committee, Special Libraries Association, 2007-2009
President-Elect, Minnesota Chapter, Special Libraries Association, 2009
Board Member, Friends of the College of St. Catherine Libraries, 2007-present
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Consultants Network -
Carleton College Alumni -
LinkedMinnesota -
Carleton College -
Consumer Insights Interest Group -
IMSA Alums -
Buslib-l -
Special Libraries Association -
College of St. Catherine MLIS Alumni -
Association of Independent Information Professionals -
Minnesota Special Libraries Association (MN SLA) -
Division of Advertising & Marketing (DAM)
Deb Rash’s Honors:
Chair, Advertising & Marketing Division, Special Libraries Association, 2007
Quality In Action Award, Minnesota Chapter, Special Libraries Association, 2005
Media Plan of the Year Award for Newspaper, Adweek, 2001
Publications include:
"Talk to Me," Mpls.St. Paul Magazine, September 2009.
"Nordic Wares," Mpls.St.Paul Magazine, July 2009.
Rash, Deb and Kristine Spanier, “How they put their MIND to work: an advertising agency changes its information strategy,” Information Outlook, February, 2005.
Presentation. “Media Tools Unveiled.” SLA Annual Conference, Nashville, TN. June 2004.
Sidebar of book by Rachel Singer Gordon, “What’s the Alternative: Career Options for Librarians and Info Pros,” Information Today, 2008.
Deb Rash’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- getting back in touch
