Marketing coach for business owners, independent professionals, specializing in social media and Internet marketing.
Greater Boston Area
- Current
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- President at Masterful Marketing™
- President at Vista Consulting
- Past
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- VP Marketing at Rapid7
- Director of Marketing & Business Development at Percussion Software
- Manager, Product Management at Banyan
- Manager, Product Managers at Digital Equipment Corporation
- Education
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- Framingham State College
- Worcester Polytechnic Institute
- Recommended
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13 people have recommended Debra - Connections
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317
connections
- Industry
- Marketing and Advertising
- Websites
Debra Murphy’s Summary
As a marketing coach, I empower independent professionals, business owners and entrepreneurs to take control of their marketing to get better results. I help you change how you think about your business and put activities in motion that attract your ideal client.
Vista Consulting is a successful marketing agency that works with high technology companies and service businesses to help them market their products and services more effectively.
Masterful Marketing® is a coaching practice that offers both coaching services and information products to business owners, independent professionals and entrepreneurs who want to take control of their marketing.
Information products currently include:
Masterful Marketing - 8 Steps to Marketing Success: a marketing system offered as a series of 8 teleclinics that helps professionals develop and execute effective marketing strategies.
Get Connected, Get Found - A practical guide to marketing using social media: a teleclinic providing practical advice on how to select and utilize the right social media tools to market your business. Attendees get a LinkedIn e-book and the recordings. This teleclinic can also be given as a workshop.
I blog regularly on Masterful Marketing® and have written articles on marketing that can be found on my Vista Consulting Web site. My published work includes "Creating a Simplified, Integrated Practice Marketing Plan" for "The Business of Healthcare" three volume set edited by Kenneth H. Cohn, M.D. and Douglas E. Hough, PH.D. and "Cultivate Market Perception" for the co-authored work "Create the Business Breakthrough You Want: Secrets and Strategies from the World's Greatest Mentors" featuring business giants Brian Tracy, Robert G. Allen, Bob Proctor and Mark Victor Hansen (Chicken Soup for The Soul) and endorsed by Dr. Stephen Covey and Ken Blanchard.
Debra Murphy’s Specialties:
Marketing coach for independent professionals, service professionals and business owners, marketing strategy, Internet marketing, social media marketing, small business marketing.
Debra Murphy’s Experience
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President
Masterful Marketing™
(Privately Held; Marketing and Advertising industry)
October 2007 — Present (2 years 2 months)
Masterful Marketing® offers coaching and mentoring services to independent professionals, business owners and entrepreneurs to help them effectively market their businesses through activities that attract their ideal client. Masterful Marketing® - 8 Steps to Marketing Success is a system that simplifies creating an effective marketing plan to attract more clients. Future plans include a series of information products such as books, ebooks, seminars, tele-clinics and home study courses.
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President
Vista Consulting
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 2002 — Present (7 years 6 months)
We work with small to medium service businesses and high technology companies to create their marketing strategy, identify their brand identity, and execute focused marketing activities that gets them more clients. We offer strategic and creative marketing services that simplify the marketing plan process and raise visibility, generate demand, and increase revenue.
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VP Marketing
Rapid7
(Privately Held; Computer & Network Security industry)
June 2004 — October 2007 (3 years 5 months)
Interim VP of Marketing for a vulnerability assessment and risk management software company. Developed brand identity to help them build visibility and awareness in a very crowded software market. Developed and executed all aspects of their marketing plan including a new brand, web site, sales tools development and demand generation marketing activities.
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Director of Marketing & Business Development
Percussion Software
(Privately Held; Computer Software industry)
February 1997 — June 2002 (5 years 5 months)
Managed the marketing organization and drove outbound marketing activities for Lotus Notes add-on tools and Web content management product. Developed and managed the alliance program for technology and consulting services companies.
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Manager, Product Management
Banyan
(Public Company; BNYN; Computer Software industry)
February 1995 — October 1996 (1 year 9 months)
Managed product managers for Banyan's email applications software, defining requirements, working with software development and training the outbound sales and marketing organization on the key benefits of their solution.
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Manager, Product Managers
Digital Equipment Corporation
(Public Company; 10,001 or more employees; DEC; Computer Hardware industry)
1990 — 1995 (5 years )
Managed software product managers in the Network Applications Group.
Debra Murphy’s Education
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Framingham State College
BS , Computer Science & Math
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Worcester Polytechnic Institute
MBA , Management & Marketing
Additional Information
Debra Murphy’s Websites:
Debra Murphy’s Interests:
social media marketing, Internet marketing, marketing coach, marketing mentor, Wordpress web sites, blogging, marketing plans, marketing strategy, small business marketing, avid golfer, member of Marlborough Country Club, Worcester County Women's Golf Association (WCWGA), Women's Golf Association of Massachusetts (WGAM), Thai kickboxing, racquetball, pro sports spectator, U2, Coldplay, soduko
Debra Murphy’s Groups:
Board of Directors Marlborough Country Club, Board of Directors Marlborough Regional Chamber of Commerce, Business Network International (BNI).
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Inbound Marketers - For Marketing Professionals -
Ask Liz Ryan -
Marketing Executives Group -
Women's Network of Entrepreneurs -
Social Media Today -
Social Media Marketing -
National Association of the Remodeling Industry (NARI) -
Boston Speed Networkers -
Banyan Systems - Alumni -
Red Sox Fan -
BNI New England CT, MA, ME, NH, RI, VT -
Social Media Marketers -
Home Service Professionals -
Marketers United - Marketing Suppliers Group -
BNI Mass -
B2B Social Media -
Marlborough Regional Chamber of Commerce -
Boston Marketing Group -
Social Media Success Summit -
Contractor Lead Generation Forum -
BNI Marlborough Massachusetts -
Health Management Technology
Debra Murphy’s Honors:
Selected as One of "The World's Greatest Business Mentors", co-authored a bestselling book “Create The Business Breakthrough You Want: Secrets and Strategies from the World's Greatest Mentors” with business giants Brian Tracy, Robert G. Allen, Bob Proctor and Mark Victor Hansen (Chicken Soup for The Soul) and endorsed by Dr. Stephen Covey and Ken Blanchard.
Vista Consulting selected for 3 consecutive years as one of the top marketing agencies in central Massachusetts in the Worcester Business Journal’s Book of Lists.
