
Journalism trainer, writer and executive director, NewsLab
Washington D.C. Metro Area

Journalism trainer, writer and executive director, NewsLab
Washington D.C. Metro Area
1 more...
Deborah Potter is a veteran journalism trainer, reporter and writer. She heads the journalism resource center, NewsLab, is a contributing correspondent to Religion and Ethics Newsweekly on PBS, and writes a column for American Journalism Review.
Deborah leads training sessions for working journalists in the United States and around the world, focusing on reporting and writing the news, visual and online storytelling, journalism ethics, and newsroom management. She has years of experience leading train-the-trainer workshops for professional journalists, including the Knight International Press Fellows and Alfred Friendly Fellows.
Deborah is the author of Advancing the Story: Broadcast Journalism in a Multimedia World, published by CQ Press (http://college.cqpress.com/advancingthestory/default.asp); Incoming! Advice for the Newly Named News Director; the Handbook of Independent Journalism; and Ready, Set, Lead: The resource guide for news managers.
Journalism training, writing, television news, online news
(Writing and Editing industry)
2000 — 2009 (9 years)
I write the regular "Broadcast Views" column for this national journalism review magazine.
(Non-Profit; 201-500 employees; Broadcast Media industry)
2004 — 2008 (4 years)
I report long-form stories and serve as substitute anchor for this weekly program, broadcast nationally on PBS.
(Non-Profit; 11-50 employees; Education Management industry)
2003 — 2004 (1 year)
Headed the research and training arm of RTNDA, the Radio-Television News Directors Association.
(Non-Profit; 51-200 employees; Newspapers industry)
1995 — 1998 (3 years)
Organized and taught writing, reporting, ethics and news management seminars. Led research project with Phil Meyer studying "citizen based" print and broadcast coverage of the 1996 election in 20 markets across the country. Co-authored the Poynter Election Handbook.
(Non-Profit; 201-500 employees; Broadcast Media industry)
1996 — 1997 (1 year)
Hosted interview program on issues facing Americans at midlife (two seasons).
(Public Company; 10,001 or more employees; TWX; Broadcast Media industry)
1991 — 1994 (3 years)
Covered national politics and environmental issues. Anchored news programs.
(Public Company; 10,001 or more employees; CBS; Broadcast Media industry)
1978 — 1991 (13 years)
Covered the White House, State Department, Capitol Hill and national environmental issues. Contributed to "48 Hours." Anchored the overnight program "Nightwatch."
(Public Company; 51-200 employees; Broadcast Media industry)
1977 — 1978 (1 year)
Anchored morning drive newscasts.
journalism training, writing, newsroom consulting, TV news, online journalism
Radio-Television News Directors Association, (RTNDA), Investigative Reporters and Editors, (IRE), National Press Photographers Association, (NPPA), AFTRA, Association for Education in Journalism and Mass Communication, (AEJMC)