Deborah Mersino

Current

• Principal at Ingeniosus

Past

• Principal at DickinsonGroup LLC
• Vice President at DickinsonGroup LLC
• Account Manager at DickinsonGroup LLC

• Consultant at HIMSS (Healthcare Information and Management Systems Society)
• Director of Marketing at Focus Development, Inc.
• Founder/President at Paragon Public Relations, Inc.

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Education

• Northwestern University

Recommended

9 people have recommended Deborah

Connections

183 connections

Industry

Education Management

Websites

• Ingeniosus blog

Deborah Mersino’s Summary

Mersino brings nearly 20 years of national marketing experience to her new role as principal of Ingeniosus. Marrying her passion for gifted education with her marketing communications background, she looks forward to serving gifted and talented communities across the country.

Deborah Mersino’s Specialties:

Innovative strategies, gifted education, mentoring, public speaking, public/private partnerships, social responsibility

Deborah Mersino’s Experience

• Principal

  Ingeniosus

  (Marketing and Advertising industry)

  February 2009 — Present (10 months)

  Ingeniosus provides individual consulting, seminars, speaking and writing exclusively for educators, nonprofit organizations and businesses serving gifted and talented communities throughout the United States.
  
  By bringing communications advancements to school districts, private gifted schools, counselors, businesses, universities and nonprofit organizations serving this critical population, Ingeniosus helps its clients build awareness and success for their thought leadership, program offerings and outreach.
  
  We understand the sensitivities and inherent challenges our clients face and help them improve their communication systems and strategies with our proprietary, defined process for gifted communities.
  
  Whether you're a GT coordinator, a psychotherapist who specializes in working with gifted teens or an admission director at a private school or summer program for gifted students, we can help you reach target audiences with relevant messaging and increased visibility and impact.
  
  Ingeniosus offers brand audits, communication audits, GT research, positioning and identity development, as well as marketing communication strategies. We oversee both internal and external marketing communication tactics to ensure your success. We can help you create, refresh and execute logos, Web sites, newsletters, social media campaigns, blogs, print materials, direct mail, advertising, podcasts, media relations, promotions and event planning.

• Principal

  DickinsonGroup LLC

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  January 2008 — October 2008 (10 months)

   Brand research, including audits, surveys, analysis/outcomes
   Brand development, collateral rollouts, core/vertical marketing
   Web site development/traffic growth and new business revenues
   Brand congruence/communication and external rollouts
   Strategic consulting, business plans and marketing budgets
   Projections/P&L planning
   Public relations strategies/execution, crisis communications
   Reputation management, thought leadership strategies
   New business initiatives/delivery

• Vice President

  DickinsonGroup LLC

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  March 2007 — January 2008 (11 months)

• Account Manager

  DickinsonGroup LLC

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  November 2006 — March 2007 (5 months)

• Consultant

  HIMSS (Healthcare Information and Management Systems Society)

  (Non-Profit; 201-500 employees; Hospital & Health Care industry)

  2006 — 2006 (less than a year)

  Wrote/edited copy for the nation's largest healthcare IT association; developed email pushes, brochure copy and conference materials, while also editing content for various HIMSS Web pages.
  
  Customized copy for a variety of national and international audiences, including CEOs, COOs, CIOs, pharmacy informatics, clinical engineers, nurses, physicians and top healthcare IT organizations.
  
  Instrumental in leading the content and messaging of the HIMSS 2006 Annual Conference & Exhibition marketing materials; efforts helped in achieving an 18 percent increase in conference attendance.

• Director of Marketing

  Focus Development, Inc.

  (Privately Held; 51-200 employees; Real Estate industry)

  2005 — 2005 (less than a year)

  Responsible for establishing, developing and managing this real estate development company’s overall marketing efforts, including advertising, public relations, customer relations, digital communications, Grand Openings, collateral materials, computerized animation, and annual sales and marketing budget in excess of $4 million. Achievements included orchestrating a Grand Opening event in six weeks that drew a record 500 potential buyers to a new suburban residential development.

• Founder/President

  Paragon Public Relations, Inc.

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 1996 — July 2000 (4 years 7 months)

  Established and managed operations for this start-up firm focused on customer-relations initiatives; managed new business development and received national press for launching “The Search for the Unknown Entrepreneur”; oversaw delivery of marketing services to consumer and B2B clients throughout North America; managed two employees and interns from Northwestern University’s Medill School of Journalism. Achievements included garnering more than 500 media impressions in a year for a small incontinence manufacturer based in Anjou, Quebec, by establishing The Priva National Caregiver of the Year Awards and securing support from Abigail Van Buren (Dear Abby), the Alzheimer’s Association, the National Institute on Aging and New Choices magazine.

Deborah Mersino’s Education

• Northwestern University

  BSJ , Journalism , 1986 — 1990

  Activities and Societies:

  Alpha Phi

Additional Information

Deborah Mersino’s Websites:

• Ingeniosus blog

Deborah Mersino’s Interests:

Innovative marketing, strategic planning, public/private partnerships, social responsibility, mentoring, gifted education, primary/secondary education

Deborah Mersino’s Groups:

National Association for Gifted Children
Colorado Association for Gifted and Talented
District 6 - District Accountability Committee
District 6 - Gifted and Talented Advisory Committee
New Business Summit
Executives' Club of Chicago (former)

•    Northwestern University Alumni
•    Integrated Alliances
•    LinkEds & writers
•    Medill Alumni
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Non Profit Professionals
•    Experiential Marketing and Brand Experience
•    Technology Integration in Education
•    Gifted Talented Network
•    Linked To Denver
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Northern Colorado Entrepreneurs Network (NoCoEntre.Net)
•    Arkansas Governor's School
•    New Jersey Parents Interactive Network for Gifted
•    NonProfit West (US)
•    Link Into Northern Colorado
•    Northern Colorado Business Report
•    International Gifted Education
•    My Gifted Girl Networking Group

Deborah Mersino’s Honors:

Received accolades in Fast Company magazine, IndustryWeek magazine, the book “301 Ideas for Selling Smarter,” edited by Teri Lammers Prior and Jacqueline Lapidus, and Daniel Pink’s book “Free Agent Nation” – How America’s New Independent Workers Are Transforming the Way We Live.”

Deborah Mersino’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch