Deborah Hoard

Current

Founder and Owner at Net Results

Past

MarCom Project Manager at Oracle Corporation
Freelance Marketing Copywriter (Self-employed)
Marketing Director at Pameco Corporation

MarCom Project Manager at California Society of CPAs
Marketing Coordinator at International Trading Group
Business Manager at Hillbarn Theatre

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3 more...

Education

Golden Gate University
Rowan University

Recommended

14 people have recommended Deborah

Connections

165 connections

Industry

Marketing and Advertising

Websites

My Company

Deborah Hoard’s Summary

As experts in Marketing Communications program management, we specialize in preventing loss of revenue and market share by transforming overdue, over-budget, or under-resourced MarCom programs into on-time, on-budget, and on-target successes.

Our clients recognize us as the “go-to” specialists who produce complex marketing communications programs — such as brand initiatives, Web site creation, animated and interactive marketing tools, videos, e-marketing campaigns, and product launch materials — that further their business objectives and maximize their budget and resources.

With access to a virtual team of experts, we can provide for all of our clients' MarCom needs: from stategy to creative to production to delivery.

We have established a proven track record of consistently delivering powerful results for top companies such as Apple Computer, Cisco Systems, Inc., Informatica Corporation, and Oracle Corporation, Inc.

For more information, visit our website at www.get-net-resutls.com

Hello from Deborah:

Let's face it, not many people want to manage all the day-to-day details of creating and producing a marketing program. The challenges of keeping the team on schedule, obtaining approvals, working with all the personalities, and managing the review cycles to ensure the key marketing messages are carried through. Call me crazy, but I think all that is fun!

For almost 20 years, I've managed complex MarCom projects for many of the leading Silicon Valley companies. It's been challenging, fun, and highly entertaining. And I can't wait to do it all again.

Deborah Hoard’s Specialties:

Marketing communications, project management, program management, action plan development, resolving team conflicts, vendor recommendations, creative brief development, Best Practices creation

Deborah Hoard’s Experience

Founder and Owner

Net Results

(Privately Held; 1-10 employees; Marketing and Advertising industry)

May 1997 — Present (12 years 7 months)

- Manage critical and complex marketing communications projects to successful completion.
- Lead strategical and creative virtual team to create poweful marketing communications, such as web sites, multi-media materials, and print materials.
- Develop Best Practices for MarCom departments to streamline costs and time.
- Proven track record of delivering powerful results for top companies such as Apple Computer, Cisco Systems, Inc., Informatica Corporation, and Oracle Corporation, Inc.
MarCom Project Manager

Oracle Corporation

(Public Company; 10,001 or more employees; ORCL; Computer Software industry)

June 1994 — April 1997 (2 years 11 months)

- Managed marketing communications projects for the Applications SBU.
- Led creative team of writers, designers, and printers to produce brochures, data sheets, customer success stories, product packaging, and product launch materials.
- Started as a consultant in June, 1994 and became an employee in August, 1995.
Freelance Marketing Copywriter

Self-employed

(Self-Employed; Myself Only; Writing and Editing industry)

January 1994 — December 1994 (1 year )

- Wrote copy for marketing communications pieces, including data sheets, brochures, post cards, and product catalogs.
Marketing Director

Pameco Corporation

(Public Company; 5001-10,000 employees; PCN; Building Materials industry)

June 1993 — December 1993 (7 months)

- Developed and managed all marketing programs for Western Division.
- Created marketing strategy
- Led creative team to produce all marketing tools.
- Pameco distributes heating, ventilation, air conditioning, and refrigeration equipment.
MarCom Project Manager

California Society of CPAs

(Privately Held; 1001-5000 employees; Professional Training & Coaching industry)

March 1989 — June 1993 (4 years 4 months)

- Managed creation and production of brochures and postcards
- Wrote copy
- Desktop published marketing materials
- Managed print production
- CPA Society offered continuing professional education to CPAs
Marketing Coordinator

International Trading Group

(Privately Held; 501-1000 employees; Investment Management industry)

August 1988 — March 1989 (8 months)

- Assisted project managers to produce all marketing communications pieces
- Proofread
- Wrote copy
- Managed schedules and budgets
- ITG sold commodities futures.
Business Manager

Hillbarn Theatre

(Non-Profit; 1-10 employees; Performing Arts industry)

July 1987 — June 1988 (1 year )

- Managed all marketing activites for theatre, including PR, advertising, and direct mail campaigns.
- Spearheaded annual subscription drive
- Directed annual fundraising drive
- Supervised all aspects of 3-day 25th anniversary celebration, including black-tie party, raffle, and fund-raising event.
- Wrote copy
- HIllbarn Theatre is a well-known community theatre in the San Francisco Bay area.

Deborah Hoard’s Education

Golden Gate University

MBA , Marketing , 1986 — 1990

- Attended at night while working full-time.
- Paid for the degree myself.
Rowan University

BA , Elementary Education , 1978 — 1982

- Also received a special certification for the Teaching of Reading.
- When I attended this school, it was called Glassboro State College.

Additional Information

Deborah Hoard’s Websites:

My Company

Deborah Hoard’s Groups:

- American Marketing Association (AMA)
- B2B Power Exchange
- International Association of Business Communicators (IABC): For the IABC Silicon Valley chapter, from 2003 through 2008, served on the Board in various capacities, including: VP of Membership, VP of Volunteers, Director of Volunteers, and Judging Director
- Women in Consulting (WIC), 2009: serving on Board as Director of Programs