Deborah Anne Gibbs, PMC

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Deborah Anne Gibbs, PMC's Overview

Past

Marketing Manager (Product Marketing & Demand Generation) at TK Carsites
Marketing Communications Manager at Spectrum Direct Insurance Services
Sr. Marketing Communications Specialist at Beckman Coulter

Marketing Manager at KETIV Technologies
Editorial Project Manager at Ingram Micro
Assistant Editor at Ingram Micro
Marketing Communications Administrator at NAMSA
Editor at Insight for Living

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Education

University of California, Irvine
Biola University

Recommendations

8 people have recommended Deborah Anne

Connections

500+ connections

Websites

I am a passionate marketing leader eager to implement best practices and drive demand for my company’s products. I lead productive teams using market research, clear strategy and performance metrics.
* Innovative – I’m both methodical and creative, combining analysis with flashes of insight.
* Practical – I encourage collaboration and organize my team to provide maximum value.
* Proactive – I always ask, “What more can we learn about the customer?”

RECENT EDUCATION – Pragmatic Marketing Certified - Practical Product Management (2011), Web 2.0 and Social Media certificate from UCI (2010)
INDUSTRIES – high-tech, automotive, marketing services, financial services, medical devices

Specialties

PROGRAMS – strategic planning, demand generation (leads management), product launches, positioning, segmentation, sales enablement and funnel analytics using marketing automation software and CRMs
MARCOM – writing & content curation. Digital media (e-mail, websites, social media, banner ads, landing pages), events and content (case studies, newsletters, webinars, white papers)

Marketing Manager (Product Marketing & Demand Generation)

TK Carsites

Privately Held; 51-200 employees; Automotive industry

August 2010 – March 2011 (8 months)

Implemented inbound and outbound marketing programs, launches and lead nurture using marketing automation.
* Analytics: designed reports on Marketing’s pre-sale engagement rate with prospects, proving an 88% interaction.
* Product marketing: launched a social media product with positioning documents and sales training.
* Marcom management: developed a launch plan integrating over 30 social and traditional channels.

I held this position during the strategic partnership between TK Carsites (CA) and KPA (CO).

Marketing Communications Manager

Spectrum Direct Insurance Services

Privately Held; 11-50 employees; Insurance industry

October 2009 – June 2010 (9 months) Mission Viejo, CA

Targeted B2B and B2C audiences through outbound campaigns, database marketing, social media and content.
* Direct marketing: designed the database marketing framework for the marketing automation system, featuring over 35 nurture and retention campaigns.
* Positioning: updated the messaging of the digital advertising inventory, including 70 e-mails and 125 subject lines.

Sr. Marketing Communications Specialist

Beckman Coulter

Public Company; 10,001+ employees; BEC; Medical Devices industry

July 2008 – October 2009 (1 year 4 months) Brea, CA

Managed marcom for the capillary electrophoresis/ genomics product lines.
* Product marketing: created launch collateral for the PA 800 plus Pharmaceutical Analysis System.

Marketing Manager

KETIV Technologies

Privately Held; 11-50 employees; Computer Software industry

June 2006 – June 2008 (2 years 1 month) Fullerton, CA

Implemented a complete B2B demand generation program that included product marketing, branding, public relations and sales support for the civil engineering and plant product lines.
* Direct marketing: produced the first multi-touch campaigns targeting buyer and user personas.
* ROI tracking: implemented the first annual and quarterly marketing plans and campaign ROI reports.
* Product marketing: designed the reseller-level national launch plan for AutoCAD® P&ID software.

Editorial Project Manager

Ingram Micro

Public Company; 10,001+ employees; IM; Information Technology and Services industry

December 2005 – March 2006 (4 months) Santa Ana, CA

Managed the Advisor, Ingram Micro’s premier reseller-focused publication, with a monthly circulation of 10,000.
* Leadership: coordinated a cross-functional team of over 21 people, including artists and subject matter experts.
* Content strategy: translated complex technical issues into easy-to-read features aligned with corporate positioning.
* Program management: improved production time, placing the publication on an ideal delivery schedule.

Assistant Editor

Ingram Micro

Public Company; 10,001+ employees; IM; Information Technology and Services industry

October 2002 – December 2005 (3 years 3 months) Santa Ana, CA

Supervised B2B and B2C digital newsletters, direct mail and e-mail programs. Managed the Advisor magazine’s advertising and editorial sections.
* Content curation: developed over 100 features, coordinating editorial calendars, writers, budgets and reviews.
* Digital content: launched a web publication, Advisor Online, as member of a multi-disciplinary team.

Marketing Communications Administrator

NAMSA

Privately Held; 201-500 employees; Medical Devices industry

December 1999 – September 2002 (2 years 10 months) Irvine, CA

Managed a complete B2B marketing communications, public relations and lead generation program.
* Demand generation: created lead routing processes and the first KPIs for online leads.
* ROI analytics: reduced advertising expenses by 35% and trade show costs by 25%.

Editor

Insight for Living

Nonprofit; 51-200 employees; Religious Institutions industry

August 1991 – January 1999 (7 years 6 months)

Supervised copy production from initial draft to final proof for books and fund-raising collateral. Served as a liaison between authors, artists and print production specialists.
* Program management: edited over 50 issues of the Insights newsletter, overseeing progress of the editorial from draft through client reviews.
* Content production: supervised the copy development of 30 books and 48 fund-raising direct-mail packages.

Search Engine Marketing (Introductory)
- Orange County Search Engine Academy
- March 2011
Pragmatic Marketing Certified (PMC)/ Product Management Certification
- Pragmatic Marketing
- June 2011